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But You Don't Look Gay...: 6 Steps in Creating a Successful LGBT Marketing Strategy Paperback – July 1, 2013
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About the Author
Jenn T. Grace was a born entrepreneur. From the days of loaning her own library of books to forming a landscaping company at age 17, she’s always had a knack for business. Jenn has been working in the lesbian, gay, bisexual, and transgender (LGBT) business and marketing space since 2007. She has helped numerous LGBT and allied business owners grow their companies through targeted marketing efforts. A self-proclaimed “professional lesbian,” Jenn is on a mission to teach you everything you need to know about doing business with and marketing yourself to the LGBT community. Through her website and podcast, Jenn has created an online educational outlet and judgment-free space where people can ask questions. Business owners often seek her counsel in the early stages of understanding business etiquette around the LGBT community. A blogger, podcaster, consultant, speaker, trainer, and now author, Jenn aims to be your one-stop LGBT-business-and-marketing shop. With new content on her website each week, you are bound to find something useful. When you are done reading this book, head over to the Jenn T. Grace website for additional insights on doing business with the LGBT community.
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Top Customer Reviews
Thank you Jenn for a great book that is well written and full of useful information.
Bernadette G Welsh
Jenn is not simply a lesbian, but a “professional lesbian,” as she puts it. She has been working in business and marketing in the LGBT community for several years, and her experiences are shared in the book. For anyone (LGBT or not) who is attempting to reach our to the LGBT community, it is now an imperative to obtain the sensitive and sensible knowledge that Jenn shares. Marketing consists of much more than hanging out a shingle and proclaiming that “I’m open for business.” Knowledge of who you’re marketing to, and deciphering the methods you can effectively use are essential. Jenn has given us all a base of knowledge that will clearly pave the pathway to success for us.
I really think every business needs this resource. Whether you think you're selling to the LGBT community or not, you probably already are.
Easy read, great and valuable information written in a fun and easy to understand way. Highly recommend this book!
Jill L. Nelson
CEO/Founder of INUS Group