- MP3 CD
- Publisher: Brilliance Audio; Unabridged edition (April 16, 2013)
- Language: English
- ISBN-10: 1469231751
- ISBN-13: 978-1469231754
- Product Dimensions: 5.2 x 0.5 x 6.8 inches
- Shipping Weight: 1.6 ounces (View shipping rates and policies)
- Average Customer Review: 73 customer reviews
- Amazon Best Sellers Rank: #6,199,735 in Books (See Top 100 in Books)
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Buy-In: Saving Your Good Idea from Getting Shot Down MP3 CD – Audiobook, MP3 Audio, Unabridged
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John Kotter has a clear track record in understanding change and all the nuances that can make or break a change initiative (see Leading Change and A Sense of Urgency). In this fine book he addresses the issue of "buy in," the common vernacular for engagement. Trouble is, as any would-be change advocate quickly discovers, a lot of people aren't even willing to "rent" change, not to mention buying in. Kotter shows the way. In his typical simple language (proving that not all university professors try to dazzle you with their vocabulary) he provides a framework for ushering a good idea from inception through implementation. Particularly useful is his chapter on twenty-four attacks and twenty-four responses. Here he helps you deal with many of the most common grenades that people lob over the wall when you have a good idea: "We've been successful; why change?" "What about this, and that, and this, and that ...?" "Your proposal goes too far/doesn't go far enough." "Sounds like [something most people dislike] to me."
While this book is not, and doesn't claim to be, a comprehensive guide for change efforts, it does provide some very tasty seasoning for the stew.
Kotter has now collaborated with Lorne Whitehead, Leader of Education Innovation, University of British Columbia, in "Buy*In: *saving your good idea from being shot down" to provide a book focused on how to keep those really good ideas from being shot down.
The book begins with a story highlighting how good ideas get shot down and how "attacks" can be used to gain buy-in. The book continues with the four common attack strategies - fear mongering, delay, confusion, and ridicule - with an explanation of each, and then, the twenty-four generic attack tactics people most often use with advice on how to response to each.
Attack - "We've never done this in the past, and things have always been okay."
Response - "True. But surely we have all seen that those who fail to adapt eventually become extinct."
"Buy*In" also includes plenty of advice on how to use the material presented, "A quick reference guide for saving good ideas" and "The biggest challenges to buy-in."
There are generic behaviors we all see in our daily lives that are difficult to deal with because they appear to be sincere, reasonable, or logical; but, it is these behaviors that contribute to our failure to secure buy-in for worthy ideas. "Buy*In" provides us with a counterintuitive method of turning attacks into an advantage to get buy-in. This is a "must have" book for all who are in roles requiring transformative change.
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It begins with an extremely tedious "story" about somebody buying...Leading Change (Hardcover) and Corporate Culture and PerformanceRead more