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Buying In: The Secret Dialogue Between What We Buy and Who We Are by [Rob Walker]
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Buying In: The Secret Dialogue Between What We Buy and Who We Are Kindle Edition

3.8 out of 5 stars 47 ratings

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Length: 273 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

"A fresh and fascinating exploration of the places where material culture and identity intersect."—Michael Pollan, author of In Defense of Food

"A compelling blend of cultural anthropology and business journalism."—Time

"Few observers have plumbed the subterranean poetry of marketing as thoroughly as Walker."—New York Times Book Review

"Superbly readable . . . a thoughtful and unhurried investigation into consumerism . . . marked by meticulous research and careful conclusions."—Publishers Weekly, starred review
 
"Witty . . . Walker unravels what he calls the Desire Code, that tension between wanting to fit in and wanting to stand out, wanting to be unique and yet somehow attached to something greater than ourselves."—Times-Picayune
 
"Provocative . . . richly reported."—USA Today
 
"Fascinating."—Newsweek
 
"Terrific."—Miami Herald



From the Trade Paperback edition.

From School Library Journal

Adult/High School—Walker takes a close look at past and present consumerism in the United States, positing that older forms of advertising are no longer successful. In their place, the trend has shifted to what the author calls "murketing," a mix of "murky" and "marketing." He argues that instead of being manipulated by marketing, consumers are using it to their advantage; and instead of being shaped by products, consumers are using them to express individual identity and social outlook. Told from the perspectives of both consumers and marketers, the book entwines historical fact, commentary from experts in the field, and pop-culture examples drawn from brand names such as Timberland, Sanrio, Apple, and Nike. It also incorporates conversations with CEOs of companies like American Apparel as well as start-up projects from the skateboarding and music industries. Walker examines all aspects of "murketing," including ethics, emerging technology, and commercialization versus underground movements. This book is both accessible and relevant to teens, with many of the examples being pulled from Generations Y and Z. It will be useful to those interested in business, advertising, or social trends.—Kelliann Bogan, Colby-Sawyer College, New London, NH
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an alternate kindle_edition edition.

Product details

  • Publication Date : June 3, 2008
  • File Size : 2075 KB
  • Print Length : 273 pages
  • Publisher : Random House (June 3, 2008)
  • Language: : English
  • Word Wise : Enabled
  • ASIN : B0015DWKWW
  • Text-to-Speech : Enabled
  • Enhanced Typesetting : Enabled
  • X-Ray : Not Enabled
  • Screen Reader : Supported
  • Lending : Not Enabled
  • Customer Reviews:
    3.8 out of 5 stars 47 ratings

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3.8 out of 5 stars
3.8 out of 5
47 global ratings
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