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Buying Styles: Simple Lessons in Selling the Way Your Customers Buys by [Wilkinson, Michael]
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Buying Styles: Simple Lessons in Selling the Way Your Customers Buys Kindle Edition

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Length: 158 pages Word Wise: Enabled

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Editorial Reviews


“Quick, entertaining, insightful…clears a path for sales professionals to be dramatically more learning to sell the way their customers buy.” -- Hudson Valley Business Journal

" time your performance evaluation comes up, you'll be able to wow your peers with the impressive numbers gained from reading this book.” -- Houston Business Journal

Book Description

Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual “buying styles”...and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a “learning adventure,” Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale...and decides to find out why. Readers are then brought along on an interactive lesson that shows them how to:

recognize the four key buying styles

• understand what to do (and not to do) when selling to customers exhibiting each

• quickly spot the tell-tale signs that they are using the wrong approach

• gain the confidence of prospects

• improve their relationships with existing clients

• develop a strategy for approaching new prospects

• increase their chances of closing each and every sale

This quick and easy read, packed with tips, checklists, and on-the-go references, unveils powerful new insights for successfully selling to anyone.

Product details

  • File Size: 1024 KB
  • Print Length: 158 pages
  • Publisher: AMACOM (July 8, 2009)
  • Publication Date: July 8, 2009
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B002GU5ZU2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #1,630,086 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Hardcover
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