- Paperback: 256 pages
- Publisher: Portfolio (April 29, 2008)
- Language: English
- ISBN-10: 1591842131
- ISBN-13: 978-1591842132
- Product Dimensions: 5.5 x 0.7 x 8.4 inches
- Shipping Weight: 4 ounces (View shipping rates and policies)
- Average Customer Review: 53 customer reviews
- Amazon Best Sellers Rank: #1,006,358 in Books (See Top 100 in Books)
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Buzzmarketing: Get People to Talk About Your Stuff Paperback – April 29, 2008
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aA business book thatas both entertaining and useful for big brands and start-ups alike.a
aSteve Forbes, editor in chief, "Forbes"
aBuzzmarketing works. Itas not just a nice-to-have, itas a must-have!a
aBrian Swette, former chief marketing officer, PepsiCo
aIf you want to know why some brands get noticed and others donat, this is the book to buy.a
?A business book that's both entertaining and useful for big brands and start-ups alike.?
?Steve Forbes, editor in chief, "Forbes"
?Buzzmarketing works. It's not just a nice-to-have, it's a must-have!?
?Brian Swette, former chief marketing officer, PepsiCo
?If you want to know why some brands get noticed and others don?t, this is the book to buy.?
About the Author
Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.
Top customer reviews
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like it's a commercial for his company.
This is the type of book you'll want to keep on your reference shelf and read over and over again.
I've used his techniques to make my novel a success and get it recently sold to Warner Books.
Author of FOREVER MY LADY on Amazon.com
Now, I'm looking forward to getting some great buzz going for my latest product 'Unlimited Home Business Success' as well!
Thx or your awesome brilliance, Mark! :-)
Most recent customer reviews
I gave it 4 stars because I didn't have direct indulgence.