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By Jay-Z: Decoded Unknown Binding – January 16, 2010

4.5 out of 5 stars 299 customer reviews

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Product Details

  • Unknown Binding
  • Publisher: Hardcover (January 16, 2010)
  • Language: English
  • ASIN: B004Q6CFNE
  • Product Dimensions: 9.1 x 6.6 x 1.1 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (299 customer reviews)
  • Amazon Best Sellers Rank: #10,852,055 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Richard of Connecticut VINE VOICE on December 1, 2010
Format: Hardcover
Bedford Stuyvesant was his country, and Brooklyn was his planet. With these words we are led into a world that you cannot imagine, that no film can do justice to. It requires hundreds of pages to absorb, and with each page you become further and further immersed. The graphic work accompanying the printed message is among the best I have ever seen, and it will help you to understand this very special person.

Somewhere in every person's life if you can experience transformation from where you were born to what your soul intended you to become, there is always a MENTOR figure. Sometimes it is a teacher, a relative, or a friend, but always someone.

For Jay-Z it was Slate, who was among the first street rappers, before they even put a name on the movement. He would stand in a circle; he could go 30 minutes just rhyming, as though he was trained for it. The young Jay-Z would stand and just be mesmerized by Slate, who seemed like an ordinary fellow until he stepped into the circle, and Jay-Z would transform himself by uttering the words, I can do that.

And therein begins a WILD RIDE, from the Marcy Projects in Brooklyn to king of the hip hop movement. He would go from drug dealing and drug running to a billion dollar self created empire that would be the envy of any businessman. Years later, Russell Simmons another hip hop master, and mentor to Jay-Z would say, that one grows up wanting to wear a suit, but hip-hop would mean never having to grow up and instead one would wear sneakers to the board room.

Jay-Z Decoded will have an interesting audience. Yes there will the kids who will own it and never read it, but for those of us, who read this book cover to cover, I promise you that you will not put this book back on the shelf without being affected by it.
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Format: Kindle Edition Verified Purchase
I happened to catch an episode of Oprah a few weeks ago when she was in Australia and Jay-Z was a guest on her show. They talked about his book, Decoded, and how it changed the way she thought about Jay-Z and rap in general. A Jay-Z fan, I was intrigued and purchased Decoded for my Kindle.

Decoded was the perfect title and conveys multiple meanings. Jay-Z has the lyrics to many of his songs "decoded". The lyrics are seen in corresponding chapters with an extensive footnote section where he explains why he wrote some of the more cryptic lines. But more than just decoding his song lyrics, Jay-Z decoded many more issues for me: his early life, the drug culture, his business dealings, his philosophies on the music biz, politics, and why rap is so misunderstood by so many.

I came away from this book with a new appreciation for Jay-Z...his frankness and lack of apologies for his thug past, the affect of his father's abandonment, the intricacies of his lyrics, his business-savvy attitude and his apparent understanding of the world around him. But perhaps the biggest thing I came away with is a respect for Jay-Z the man. He's intelligent, articulate, and talented as well as paranoid (self described) and private. Rather than writing raps, he would speak them and transcribe them. In 6th grade, he was reading at a 12th grade level. He has a photographic memory. And whether it was by dealing drugs or having a rap career, Jay-Z strove to be the best at his game.

For people expecting a tell-all memoir, you will be disappointed in the book. Beyonce's name doesn't even appear. There are also many, many pages of song lyrics throughout the book that probably appeal to the most diehard fans but I skipped a lot of them. Decoded is a great read, and a book I expect will expand some people's minds (at least a little).
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Format: Kindle Edition Verified Purchase
I approached Decoded from a "businessman's" perspective to get insight on how and why Jay does what he does. Like his rhymes, his writing takes a moment to digest, and re-read (often over and over again) as I believe he operates strategically to the "tee." I say this that because during his developmental years (from his early teens into his mid to late 20's) he spent his life in an environment where first level thinking would get you killed, or in jail. Someone of Jay's caliber has to think and process multiple levels down as he took on a leadership role even during his time working in capacities that weren't productive to American society. Instead of staying in Brooklyn to sell drugs, he chose to take a pioneers route and explore new territory (which is the fastest way to get killed, or arrested - Jay reflects on this within his writing as well). Thinking about that perspective, you will see how and why he was successful, and many times within the book if you actually take time to read (I'm not saying that you didn't take the time to read, I'm just rambling a bit here) what he's writing, he even repeatedly notes it himself. Someone who chooses to title his book "Decoded" is not an average thinker, nor will a reader totally digest all he has to say in one reading. In a way, I believe Jay wants you to dig deeper into what he's always saying whether written or "spoken" word. Think about it....

He sold drugs, yes, but, from what I took from his writing was that he was always looking at a larger goal. He fully embraced rapping from age 9, so I'm sure he always had a goal of transitioning and using his "past" life to fuel his future.
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