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C-Scape: Conquer the Forces Changing Business Today Hardcover – November 2, 2010
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From the Back Cover
A bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution
Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a "C-Scape" has emerged—a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. In C-Scape, Larry Kramer leads the reader through this new, evolving world where the challenges are daunting—but the opportunities are huge.
A seasoned journalist turned superstar digital entrepreneur and venture capitalist, Kramer learned early on to survive and overcome the forces that are remaking the business landscape: the digital media revolution. Why media? Every aspect of every business is increasingly carried out through the media. From advertising and marketing to sales and customer service, from product design to manufacturing, everything that happens anywhere in business is ever more likely to happen on a screen or handheld device. That means any business could fall to the same threats facing the newspaper business and the music industry—unless that business learns to navigate the four Cs. Kramer's explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent. No leader, whether at the helm of a small business or a conglomerate, will read this book without seeing the business world anew and finding practical ways to put this book's four powerful precepts immediately to work.
About the Author
Larry Kramer, the founder and former chairman and CEO of MarketWatch, Inc., is currently an adjunct professor of media management at the S.I. Newhouse School of Public Communications at Syracuse University. Over the course of his career, he has been a senior adviser at Polaris Venture Partners, a venture capital firm, and served as the first president of CBS Digital Media. He currently serves on the board of directors of sev-eral media and technology companies, including Discovery, American Media, and Answers.com, and is an advisor to tech and digital startups such as JibJab, Newser, Crossborders.tv, and others. Kramer also spent more than twenty years as a reporter and editor at the San Francisco Examiner, the Washington Post, and the Trenton Times. He divides his time between Tiburon, California, and New York City.
Top Customer Reviews
The author very clearly explains that all the change in technology in the past decade has been upending many business models. It is best seen as a revolution in communications on a scale not seen since the invention of the printing press. The biggest change is that consumers now have the power to avoid what they don't want to look and choose the messages they do want to hear. So all businesses must learn to think like media companies and become trusted curators and providers of content across all new media platforms. This revolution has put traditional media companies at a disadvantage because often they can't move fast enough to keep up with the changes in consumer behavior caused by all this technological change. AND they are often hampered by business models that try to preserve executive salaries and profits when they should be thinking like a dynamic start up. The "C" stands for Consumers, Content, Curation, and Convergence, all import factors in this new tech crazy world. Great book!
Kramer's central premise that every company must become a media company has worked to my advantage. In the last five years, the company I work for, B&H Photo Video Pro Audio, has evolved from a brick storefront in Manhattan to a world-wide purveyor of consumer and professional A/V equipment. Supporting the explosive growth of its online store is B&H's own media empire that now includes newsletters, blogs, guides and videos distributed both direct to customer/readers as well as through daily Twitter feeds, Facebook postings, iTunes subscriptions and uploads to YouTube.
I mainly produce the same types of articles I wrote when I worked at several enthusiast magazines. The difference is that at B&H, the revenue model works. More than one magazine where I was once employed has been trying to increase revenues via email marketing of products direct to readers. These efforts pale by comparison to the inroads by retailers like Amazon and B&H to increase their media presence and credibility.
Full disclosure: I've known Larry since college when we both worked on the same alternative newspaper. I've followed his career from cub reporter to media mogul with a mixture of jealousy and admiration. I read C-Scape in one weekend, a personal accomplishment since my media consumption is monopolized by the printed New York Times, URLs revisited via desktop or iPad and way too many TiVo season passes. That leaves little time for reading books.Read more ›
Most Recent Customer Reviews
Again a base as to how to survive in media given today abundance of ways to receive it- technology is constantly changing and we need to be aware how consumers want to receive it.Published on August 12, 2012 by J. Loring
Larry Kramer presents a useful way of looking at the new environment in which all businesses and organizations operate. Read morePublished on September 10, 2011 by Dan Wise
Larry Kramer provides a great framework for assessing the new digital media landscape: controlled by consumers, where content is king, where curation is a high-value additive in a... Read morePublished on May 30, 2011 by Sean Branagan
When you hear the name Larry Kramer and see the long list of accomplishments attached to that name, its almost impossible not to find yourself in awe of the man. Read morePublished on May 12, 2011 by Reggie Addae
Not only is Larry right about the "C-Scape," but he provides actionable examples of how all businesses could participate as media companies, and how that has become critical for... Read morePublished on February 26, 2011 by Hal Danziger
I liked this book a lot. I loved the ideas that came from reading the variety of ways that other companies/people were using New Media to increase results. Read morePublished on February 4, 2011 by Jeff Bennett
First and foremost, C-Scape does what any book like this should do: It tells you things you didn't know, and it does so in compelling fashion. Read morePublished on December 30, 2010 by Barbara Beck
This is a good read full of good lessons for media businesspeople, as well as for anyone interested in media and the changes brought on by the ease of distribution, replication,... Read morePublished on November 14, 2010 by mikevorhaus