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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Paperback – November 15, 2008
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“Wow! Simply the most powerful advertising toolkit I’ve ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he’s clearly done his homework―I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error.”
―Richard Bayan, author of Words Tha-t Sell
“Cashvertising is a virtual blueprint for persuading the consumer mind. It’s fast, fun, and a must-read for businesses in all industries.”
―Roger Dawson, author of Secrets of Power Negotiating
From the Author
Want Better Results from Your Advertising?
Ad Expert Drew Eric Whitman Says...
"I'll Teach You More About How to Create
Powerfully Effective Money-Making Advertising
than Your Competitors Will Know
in Their Entire Careers... Guaranteed!"
Did you ever see a magician "saw a lady in half?" A sword swallower gobble down a 28" blade? A swami walk barefooted over a bed of fiery-hot coals?
These tricks are amazing. Mind-boggling. And seemingly impossible. But the truth is... if you knew the secrets behind them, you could do them too.
Creating Effective Advertising
Is No Different!
Because just like those uncanny magicians, today's advertising experts have special "tricks" of their own. They use consumer psychology. Powerful methods that influence people to read their ads... and buy like crazy. In fact, New York's biggest ad agencies use these tactics every day. And it doesn't matter what their clients sell... these tricks work for every business. Plus, they're 100% legal, ethical, and very powerful.
Ready to Learn the Secrets?
I'm Ready to Teach You!
Invest a few tax-deductible* dollars in this fun, fast, and easy-to-read book. In these fast-reading pages, I arm you with techniques that can help make your competition virtually "disappear." I teach you how to turn weak, ineffective ads, brochures, sales letters, flyers, emails and websites into psychologically potent money-makers that help boost your business fast. No special skills are required. And most tricks cost nothing to use. Once you know the secrets, it's easy!
Meet you inside the book! [HANDSHAKE]
Drew Eric Whitman
P.S. I knew you'd read this P.S. How? Because the P.S. is one of the most important parts of any sales letter... and it's often read first... before the body copy. Always use the P.S. to restate your offer here... repeat your contact information... and push your prospect to take action! Now, turn the page and start reading!
* Consult your tax advisor --This text refers to an alternate Paperback edition.
Top customer reviews
On page 184 the author says...
""Advertising is not supposed to be entertainment! You may be entertained by it, but that's not its purpose. It's not a creativity contest. It's not meant to grace the walls of the Louvre in Paris. It's also not poetry, comedy, or a riddle to be figured out. Advertising is not about winning awards for being tricky, off-the-wall, or ingenious. Advertising - plain and simple - is about selling products and services. It's business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it.""
Booyah! Mind blown!
Here's the deal. The author makes complete sense with all the agency examples and he reveals the truth behind the true intention of advertising.
It's about selling but in an ethical way.
The book covers a lot of ad agency examples and case studies that you can incorporate into your own campaigns BUT with your target market in mind. Pick and choose elements from the campaigns to include in your very own marketing materials.
You may or may not agree with all of his methods but the book is a worthy read.
Drew tackles the:
8 Biologically Programmed Desires
9 Secondary Human Wants
17 Foundational Principles of Consumer Psychology
41 Proven Techniques to Selling Anything to Anyone
4 Step Recipe for Using Fear in Your Copy
6 Weapons of Influence
22 Potent Headline Starters
6 Copy Lures
7 Best Types of Photos to Use
4 Ad Positions that Matter
7 Online Response Boosters
10 Most Effective Multi-ad Formations
22 Response Superchargers
9 Ways to Convey Value
13 Ways to Make Buying Easy
11 Ways to Boost Coupon Returns
46-Point "Killer Ad" Checklist
Drew also answers our questions about the best type face, ad size, color, page and sectioning, long copy vs. short copy, surveys, unique selling propostions, and the list goes on. Yes. You can learn enough from Drew's Cashvertising to fill your pockets with crisp new $100 bills.
And watch your competition jealously anoint you "King of the Hill" after you have squashed their weak ads. Invest in your future today, pick up your own copy. For an inexpensive seed investment of a few bucks and a couple of hours, you can profit many thousands of dollars.
Page after page I found myself nodding in agreement. My ego could not deny that there was real truth here. The result? I've just rewritten chunks of my website. Bottom line? It's one of the best investments I've made for my business to date.
You want to write powerful copy that draws customers like bees to honey, right? If so, then purchase Cashvertising this very minute, pay for the express shipping and begin writing copy that sells more tomorrow.
One last thing. . . at book's end Drew invites readers to email him any question he/she has as a result of reading the book. He responded quickly to mine and gave me the answer I needed. Now that's what I call full service.
I've read a ton of books on marketing - both digital and hard copy.
This one is an exceptional resource that took exhaustive levels of experience and research to author. This is one of the best marketing books I've read & I think I need to re-read it several times (although I will probably need to buy a new copy since I've underlined so much in the first copy I've bought).
It's truly a 'gem' in my treasure collection of books.
There are so many topics that Drew condenses into simple, concise, fluff free, & to the point nuggets of wisdom on a ton of topics relevant to marketers & advertisers.
Drew simply blew me away with his level of experience. I bought the book based on the reviews I read here, and now that I've read it myself I wanted to expand this books popularity since it over-delivered.
Not only does this book offer great ideas but it references tons of other writings, philosophers and psychological studies to back the information and facts. For those people who are like me and want to find related readings this is a great feature of this book. PLUS, it gives a recommended reading section in the end of the book.
You should not read this book if you don't want to grow your skill set as an advertiser or simply grow your business. But if you do, I highly recommend this book.