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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Paperback – November 15, 2008
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“Wow! Simply the most powerful advertising toolkit I’ve ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he’s clearly done his homework―I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error.”
―Richard Bayan, author of Words Tha-t Sell
“Cashvertising is a virtual blueprint for persuading the consumer mind. It’s fast, fun, and a must-read for businesses in all industries.”
―Roger Dawson, author of Secrets of Power Negotiating
From the Author
Want Better Results from Your Advertising?
Ad Expert Drew Eric Whitman Says...
"I'll Teach You More About How to Create
Powerfully Effective Money-Making Advertising
than Your Competitors Will Know
in Their Entire Careers... Guaranteed!"
Did you ever see a magician "saw a lady in half?" A sword swallower gobble down a 28" blade? A swami walk barefooted over a bed of fiery-hot coals?
These tricks are amazing. Mind-boggling. And seemingly impossible. But the truth is... if you knew the secrets behind them, you could do them too.
Creating Effective Advertising
Is No Different!
Because just like those uncanny magicians, today's advertising experts have special "tricks" of their own. They use consumer psychology. Powerful methods that influence people to read their ads... and buy like crazy. In fact, New York's biggest ad agencies use these tactics every day. And it doesn't matter what their clients sell... these tricks work for every business. Plus, they're 100% legal, ethical, and very powerful.
Ready to Learn the Secrets?
I'm Ready to Teach You!
Invest a few tax-deductible* dollars in this fun, fast, and easy-to-read book. In these fast-reading pages, I arm you with techniques that can help make your competition virtually "disappear." I teach you how to turn weak, ineffective ads, brochures, sales letters, flyers, emails and websites into psychologically potent money-makers that help boost your business fast. No special skills are required. And most tricks cost nothing to use. Once you know the secrets, it's easy!
Meet you inside the book! [HANDSHAKE]
Drew Eric Whitman
P.S. I knew you'd read this P.S. How? Because the P.S. is one of the most important parts of any sales letter... and it's often read first... before the body copy. Always use the P.S. to restate your offer here... repeat your contact information... and push your prospect to take action! Now, turn the page and start reading!
* Consult your tax advisor --This text refers to an alternate Paperback edition.
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What I appreciate most from reading this book are the many references to research on how people think and act. This is not just another book filled with "theoretical" ideas. This book is packed with real world examples and how they relate to the mind of the reader. I am constantly reaching for this book as a reference. I will definitely need to purchase this book as a Kindle edition to have on hand for my computer.
For $10 bucks this is a steal. There are other copywriting course on the internet that cost 10 times the amount of this book and are not nearly as good as this one.
Not only does this book offer great ideas but it references tons of other writings, philosophers and psychological studies to back the information and facts. For those people who are like me and want to find related readings this is a great feature of this book. PLUS, it gives a recommended reading section in the end of the book.
You should not read this book if you don't want to grow your skill set as an advertiser or simply grow your business. But if you do, I highly recommend this book.
I tend to get impatient with books, feeling they are all "filler" intro and "recap-filler" closing with maybe a chapter or two of QUALITY content. Simple not the case with this book.
This books deserves nothing less than 5 stars and is a must read for anyone that has anything to do with copywriting, Internet marketing, or trying to sell anything.
This will also be the first book I ever bought on Kindle that I will also buy in paperback as it is simply too good not to have on hand in multiple formats.