- Paperback: 208 pages
- Publisher: Career Press; 1 edition (November 3, 2008)
- Language: English
- ISBN-10: 1601630328
- ISBN-13: 978-1601630322
- Product Dimensions: 6 x 0.5 x 9 inches
- Shipping Weight: 9.6 ounces (View shipping rates and policies)
- Average Customer Review: 4.8 out of 5 stars See all reviews (213 customer reviews)
- Amazon Best Sellers Rank: #48,056 in Books (See Top 100 in Books)
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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Paperback – November 15, 2008
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"CASHVERTISING is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries." --Roger Dawson, author of Secrets of Power Negotiating
"Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework...I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error." --Richard Bayan, author of Words That Sell
"The author has surveyed the broad field of salesmanship and distilled it down to a series of principles, secrets, and response-boosting techniques in a well-organized, entertaining, and easy-to-read format. Whether you are a newbie or veteran, Drew Eric Whitman's CASHVERTISING is a reference you will turn to again and again." --Robert W. Bly, author of The Copywriter's Handbook
From the Author
Want Better Results from Your Advertising?
Ad Expert Drew Eric Whitman Says...
"I'll Teach You More About How to Create
Powerfully Effective Money-Making Advertising
than Your Competitors Will Know
in Their Entire Careers... Guaranteed!"
Did you ever see a magician "saw a lady in half?" A sword swallower gobble down a 28" blade? A swami walk barefooted over a bed of fiery-hot coals?
These tricks are amazing. Mind-boggling. And seemingly impossible. But the truth is... if you knew the secrets behind them, you could do them too.
Creating Effective Advertising
Is No Different!
Because just like those uncanny magicians, today's advertising experts have special "tricks" of their own. They use consumer psychology. Powerful methods that influence people to read their ads... and buy like crazy. In fact, New York's biggest ad agencies use these tactics every day. And it doesn't matter what their clients sell... these tricks work for every business. Plus, they're 100% legal, ethical, and very powerful.
Ready to Learn the Secrets?
I'm Ready to Teach You!
Invest a few tax-deductible* dollars in this fun, fast, and easy-to-read book. In these fast-reading pages, I arm you with techniques that can help make your competition virtually "disappear." I teach you how to turn weak, ineffective ads, brochures, sales letters, flyers, emails and websites into psychologically potent money-makers that help boost your business fast. No special skills are required. And most tricks cost nothing to use. Once you know the secrets, it's easy!
Meet you inside the book! [HANDSHAKE]
Drew Eric Whitman
P.S. I knew you'd read this P.S. How? Because the P.S. is one of the most important parts of any sales letter... and it's often read first... before the body copy. Always use the P.S. to restate your offer here... repeat your contact information... and push your prospect to take action! Now, turn the page and start reading!
* Consult your tax advisor --This text refers to an alternate Paperback edition.
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Top Customer Reviews
Ca$hvertising offers that edge. I was skeptical when I noticed that the book had only five-star ratings, I wondered if the reviews were fake. By the time I was halfway through the second chapter, I realized that this book absolutely delivered.
Whether your focus is on print ads, or in web promotion like myself, Ca$hvertising breaks down WHY people respond to certain ads. Once the author explains why people buy, he offers ideas on how you can make those people your customers. Whitman explains exactly how you can tap into the desires that all humans are naturally born with. These aren't theories or assumptions, he backs these techniques up with concrete psychological studies.
The second chapter, on the 17 principles of consumer psychology, is worth its weight in gold. All humans are born with a built-in set of desires, and the author explains exactly how you can tap into them. While most of the book is geared towards print advertising, I found that a great deal of it could be applied towards internet marketing. Plus, the guy is downright funny, and the book is written in a conversational tone that makes you forget that you're actually learning something.
Let me cut to the chase. Every day that you don't own this book, you're losing money. Buy this book today, and it will teach you how to persuade people to pay for your product or service.
I saw this book and kept coming over to it, time and again, reading the seemingly endless positive reviews. I bought it to help jump start some sales so I can at least get rid of my day job within a year.
Before I bought it, my product been sitting on Amazon for almost a month, getting like 2 or 3 sales every 5 days. Started reading the book, was floored, dumbstruck with all the great tricks, methods AND ESPECIALLY THEY WHY THESE TECHNIQUES WORK!! I didnt even finish the book Im in the 3rd section of it, I think the 41 advertising techniques section, page 156 I think.
From what I read, I changed my products main picture to something appealing, catches the eye (1 technique). Then I changed the title, starting it off with the words my products audience are looking for on the daily basis, letting them know, 'Come on over, I can Help YOU!' (2ND technique). Completely rewrote my product description in a way that lets the customer know how my product will help in several ways everyday. Also created a sale or steal I'm giving them when the purchase it, again another technique.
Once I was satisfied with these new efforts I did some amazon advertising. Now I made all of these changes by Feb 6. By Feb 9th I was selling more than 5 a day. Within 7 days of that, I made the same amount of money, on a Sunday no less, than what it takes me to make in 2 weeks!! If I could have showed you my face when I woke up that morning and looked in my amazon seller central account and saw those numbers, OMG!!
I am going to try out different methods of advertising to really take this to a whole new level, I guarantee you, by May 1st I will be completely self-employed and flourishing!! I am even thinking of funding a short film for one of my friends who is a filmmaker.
I am in AWE AND WOW!! Thank you for this life-changing book. I am not even selling the product at its regular price, I could be making more than double I am making now, again just WOW!!!
I consider this book a "GEM" among a sea of related books that offer similar advice.