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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Paperback – November 15, 2008
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From the Publisher
Double Triple Quadruple your advertising results without spending a penny more.
Human beings are biologically programmed with the following eight desires.
- Survival, enjoyment of life, life extension.
- Enjoyment of food and beverages.
- Freedom from fear, pain, and danger.
- Sexual companionship.
- Comfortable living conditions.
- To be superior, winning, keeping up with the Joneses.
- Care and protection of loved ones.
- Social approval.
Learn the Power of Advertising Phsychology
Bottom line: This book will help you make more money.
And it doesn’t matter if you sell aardvarks or zwieback cookies. Because Drew Whitman is going to teach you-right here in these fast-moving pages-how to tap into the minds of your prospects like a highly paid consumer psychologist; like a supremely skilled ad-agency copywriter who knows (and uses) all the tricks of the trade to influence consumers to read their offers, and respond by pulling out their wallets.
You will learn:
- What consumers’ fundamental desires are
- What motivates them to buy
- How to use consumer psychology to gain better results from your advertising
Ad expert Drew Eric Whitman says:
Are you fed up with lousy ad results?
I wrote this book to pierce the veil of silly nonsense and costly advertising myths. To pull off the blinders worn by so many well-meaning but terribly misinformed businesspeople who are scratching their heads wondering why their crippled horses-their poorly constructed ads, brochures, sales letters, e-mails, and Websites-aren’t winning races.
Don’t either believe or disbelieve what you read in this book.
Mere belief in these ideas won’t put cash in your pockets. Belief alone won’t put food on your table, clothes on your back, or a new car in your driveway. Instead, I want you to experience the results of using the techniques I share with you. Experience how your business and bank account grow. Experience the thrill of having an ever-increasing number of people hand you cash, write you checks, debit their credit cards, and pump up your PayPal account. How? By putting these prin-ciples into action.
No matter what you sell, I hope this book helps you succeed.
Invest a few tax-deductible dollars in CA$HVERTISING and I'll teach you how to create ads that can make your competition effectively 'disappear'. You'll learn how to turn weak, ineffective sales materials into hard-core money-makers that get you more business fast. No special skills are required. And most tricks cost nothing to use. Once you know the secrets, it's easy.
It's like hiring your own advertising consultant train you:
- 17 foundational principles of consumer psychology
- The psychology of logic and emotions and how to use both to your advantage
- 41 proven techniques for selling anything to anyone
- 101 easy ways to boost your ad response
- How to stand out in your market and leave your competition scratching their heads
- Recommended reading list
This is Not Your Average (Y-A-W-N!) Advertising Success Book
- There's no falling asleep when you read this book!
- There are no boring stories. There are lots of real-life examples.
- Just one practical idea after another.
- It's packed with practical, nuts & bolts techniques.
- This is Real-world information that you can start using immediately.
Not 1 in 100 business owners knows these facts about creating advertising. DO YOU?
Fact : 83+% of people read only headlines. Your headline Must stop them or your advertising will likely fail.
Fact : New York's biggest ad agencies use dozens of these little known secrets to get people to buy.
True or False?
True or False?
True or False?
"Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework--I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error."
--Richard Bayan, author of Words Tha-t Sell
"Cashvertising is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries."
--Roger Dawson, author of Secrets of Power Negotiating
About the Author
Drew Eric Whitman (a.k.a. "Dr. Direct") is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more. Whitman lives in Palm Desert, California. Visit the author's site for more info at cashvertising.com.
Top customer reviews
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Also - doesn't really teach the "how to" of copy writing and the format gets really monotonous to read.
Some of my favorite sections include:
The Life-Force 8: What are the 8 engrained human needs that writers can tap into?
The Bandwagon Effect: How can you build momentum by giving your prospects something to jump on?
The Elaboration Likelihood Model: How can you adjust your prospect's attitude?
The Six Weapons of Influence: What are the six weapons of influence? This section reads like a cliff notes version of Influence: The Psychology of Persuasion (Collins Business Essentials)
Message-Sidedness: How can you use comparisons to increase the likelihood of someone buying your product?
The Psychology of Simplicity: How can your write simpler, better copy? This short section is worth the price of the book all by itself. Some of the best, most practical writing advice I have read.
Directing Mental Movies: How can use the power of the imagination in your writing?
There are hardly any clunkers here . . . its all great information. Whether you are a seasoned business owner or a budding author, this is a book that will help you tremendously if you apply these principles. Highly Recommended.
I've read a ton of books on marketing - both digital and hard copy.
This one is an exceptional resource that took exhaustive levels of experience and research to author. This is one of the best marketing books I've read & I think I need to re-read it several times (although I will probably need to buy a new copy since I've underlined so much in the first copy I've bought).
It's truly a 'gem' in my treasure collection of books.
There are so many topics that Drew condenses into simple, concise, fluff free, & to the point nuggets of wisdom on a ton of topics relevant to marketers & advertisers.
Drew simply blew me away with his level of experience. I bought the book based on the reviews I read here, and now that I've read it myself I wanted to expand this books popularity since it over-delivered.
On page 184 the author says...
""Advertising is not supposed to be entertainment! You may be entertained by it, but that's not its purpose. It's not a creativity contest. It's not meant to grace the walls of the Louvre in Paris. It's also not poetry, comedy, or a riddle to be figured out. Advertising is not about winning awards for being tricky, off-the-wall, or ingenious. Advertising - plain and simple - is about selling products and services. It's business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it.""
Booyah! Mind blown!
Here's the deal. The author makes complete sense with all the agency examples and he reveals the truth behind the true intention of advertising.
It's about selling but in an ethical way.
The book covers a lot of ad agency examples and case studies that you can incorporate into your own campaigns BUT with your target market in mind. Pick and choose elements from the campaigns to include in your very own marketing materials.
You may or may not agree with all of his methods but the book is a worthy read.
If you're a small business person seeking to write for your business or website, you really don't need. Even if you hire a copywriter, you should read this to understand what they're doing (or should be doing) and to make sure it's best implemented in your marketing materials. (Graphic designers are notorious for screwing up sales copy.)
If you're a copywriter this is a good book to start with, though you'll want to check out many others as well.
If you're writing short, PPC or banner ads online, where you don't have room to go on at length, this will help you. The guy who recommended it to me is making about $4K per day.
Most recent customer reviews
Well this book basically takes Maslov's hierarchy of needs and tells you to use it ruthlessly.Read more