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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Paperback – November 15, 2008
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“Wow! Simply the most powerful advertising toolkit I’ve ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he’s clearly done his homework―I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error.”
―Richard Bayan, author of Words Tha-t Sell
“Cashvertising is a virtual blueprint for persuading the consumer mind. It’s fast, fun, and a must-read for businesses in all industries.”
―Roger Dawson, author of Secrets of Power Negotiating
From the Author
Want Better Results from Your Advertising?
Ad Expert Drew Eric Whitman Says...
"I'll Teach You More About How to Create
Powerfully Effective Money-Making Advertising
than Your Competitors Will Know
in Their Entire Careers... Guaranteed!"
Did you ever see a magician "saw a lady in half?" A sword swallower gobble down a 28" blade? A swami walk barefooted over a bed of fiery-hot coals?
These tricks are amazing. Mind-boggling. And seemingly impossible. But the truth is... if you knew the secrets behind them, you could do them too.
Creating Effective Advertising
Is No Different!
Because just like those uncanny magicians, today's advertising experts have special "tricks" of their own. They use consumer psychology. Powerful methods that influence people to read their ads... and buy like crazy. In fact, New York's biggest ad agencies use these tactics every day. And it doesn't matter what their clients sell... these tricks work for every business. Plus, they're 100% legal, ethical, and very powerful.
Ready to Learn the Secrets?
I'm Ready to Teach You!
Invest a few tax-deductible* dollars in this fun, fast, and easy-to-read book. In these fast-reading pages, I arm you with techniques that can help make your competition virtually "disappear." I teach you how to turn weak, ineffective ads, brochures, sales letters, flyers, emails and websites into psychologically potent money-makers that help boost your business fast. No special skills are required. And most tricks cost nothing to use. Once you know the secrets, it's easy!
Meet you inside the book! [HANDSHAKE]
Drew Eric Whitman
P.S. I knew you'd read this P.S. How? Because the P.S. is one of the most important parts of any sales letter... and it's often read first... before the body copy. Always use the P.S. to restate your offer here... repeat your contact information... and push your prospect to take action! Now, turn the page and start reading!
* Consult your tax advisor --This text refers to an alternate Paperback edition.
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Top Customer Reviews
On page 184 the author says...
""Advertising is not supposed to be entertainment! You may be entertained by it, but that's not its purpose. It's not a creativity contest. It's not meant to grace the walls of the Louvre in Paris. It's also not poetry, comedy, or a riddle to be figured out. Advertising is not about winning awards for being tricky, off-the-wall, or ingenious. Advertising - plain and simple - is about selling products and services. It's business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it.""
Booyah! Mind blown!
Here's the deal. The author makes complete sense with all the agency examples and he reveals the truth behind the true intention of advertising.
It's about selling but in an ethical way.
The book covers a lot of ad agency examples and case studies that you can incorporate into your own campaigns BUT with your target market in mind. Pick and choose elements from the campaigns to include in your very own marketing materials.
You may or may not agree with all of his methods but the book is a worthy read.
I saw this book and kept coming over to it, time and again, reading the seemingly endless positive reviews. I bought it to help jump start some sales so I can at least get rid of my day job within a year.
Before I bought it, my product been sitting on Amazon for almost a month, getting like 2 or 3 sales every 5 days. Started reading the book, was floored, dumbstruck with all the great tricks, methods AND ESPECIALLY THEY WHY THESE TECHNIQUES WORK!! I didnt even finish the book Im in the 3rd section of it, I think the 41 advertising techniques section, page 156 I think.
From what I read, I changed my products main picture to something appealing, catches the eye (1 technique). Then I changed the title, starting it off with the words my products audience are looking for on the daily basis, letting them know, 'Come on over, I can Help YOU!' (2ND technique). Completely rewrote my product description in a way that lets the customer know how my product will help in several ways everyday. Also created a sale or steal I'm giving them when the purchase it, again another technique.
Once I was satisfied with these new efforts I did some amazon advertising. Now I made all of these changes by Feb 6. By Feb 9th I was selling more than 5 a day. Within 7 days of that, I made the same amount of money, on a Sunday no less, than what it takes me to make in 2 weeks!! If I could have showed you my face when I woke up that morning and looked in my amazon seller central account and saw those numbers, OMG!!
I am going to try out different methods of advertising to really take this to a whole new level, I guarantee you, by May 1st I will be completely self-employed and flourishing!! I am even thinking of funding a short film for one of my friends who is a filmmaker.
I am in AWE AND WOW!! Thank you for this life-changing book. I am not even selling the product at its regular price, I could be making more than double I am making now, again just WOW!!!
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