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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Paperback – November 15, 2008
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From the Publisher
Double Triple Quadruple your advertising results without spending a penny more.
Human beings are biologically programmed with the following eight desires.
- Survival, enjoyment of life, life extension.
- Enjoyment of food and beverages.
- Freedom from fear, pain, and danger.
- Sexual companionship.
- Comfortable living conditions.
- To be superior, winning, keeping up with the Joneses.
- Care and protection of loved ones.
- Social approval.
Learn the Power of Advertising Phsychology
Bottom line: This book will help you make more money.
And it doesn’t matter if you sell aardvarks or zwieback cookies. Because Drew Whitman is going to teach you-right here in these fast-moving pages-how to tap into the minds of your prospects like a highly paid consumer psychologist; like a supremely skilled ad-agency copywriter who knows (and uses) all the tricks of the trade to influence consumers to read their offers, and respond by pulling out their wallets.
You will learn:
- What consumers’ fundamental desires are
- What motivates them to buy
- How to use consumer psychology to gain better results from your advertising
Ad expert Drew Eric Whitman says:
Are you fed up with lousy ad results?
I wrote this book to pierce the veil of silly nonsense and costly advertising myths. To pull off the blinders worn by so many well-meaning but terribly misinformed businesspeople who are scratching their heads wondering why their crippled horses-their poorly constructed ads, brochures, sales letters, e-mails, and Websites-aren’t winning races.
Don’t either believe or disbelieve what you read in this book.
Mere belief in these ideas won’t put cash in your pockets. Belief alone won’t put food on your table, clothes on your back, or a new car in your driveway. Instead, I want you to experience the results of using the techniques I share with you. Experience how your business and bank account grow. Experience the thrill of having an ever-increasing number of people hand you cash, write you checks, debit their credit cards, and pump up your PayPal account. How? By putting these prin-ciples into action.
No matter what you sell, I hope this book helps you succeed.
Invest a few tax-deductible dollars in CA$HVERTISING and I'll teach you how to create ads that can make your competition effectively 'disappear'. You'll learn how to turn weak, ineffective sales materials into hard-core money-makers that get you more business fast. No special skills are required. And most tricks cost nothing to use. Once you know the secrets, it's easy.
It's like hiring your own advertising consultant train you:
- 17 foundational principles of consumer psychology
- The psychology of logic and emotions and how to use both to your advantage
- 41 proven techniques for selling anything to anyone
- 101 easy ways to boost your ad response
- How to stand out in your market and leave your competition scratching their heads
- Recommended reading list
This is Not Your Average (Y-A-W-N!) Advertising Success Book
- There's no falling asleep when you read this book!
- There are no boring stories. There are lots of real-life examples.
- Just one practical idea after another.
- It's packed with practical, nuts & bolts techniques.
- This is Real-world information that you can start using immediately.
Not 1 in 100 business owners knows these facts about creating advertising. DO YOU?
Fact : 83+% of people read only headlines. Your headline Must stop them or your advertising will likely fail.
Fact : New York's biggest ad agencies use dozens of these little known secrets to get people to buy.
True or False?
True or False?
True or False?
"Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework--I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error."
--Richard Bayan, author of Words Tha-t Sell
"Cashvertising is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries."
--Roger Dawson, author of Secrets of Power Negotiating
About the Author
Drew Eric Whitman (a.k.a. "Dr. Direct") is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more. Whitman lives in Palm Desert, California. Visit the author's site for more info at cashvertising.com.
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I've read many marketing and copywriting books over the last few years and most of them are very dry and boring but this one was so fun to read. It basically takes all the major advertising concepts from many of the great marketers such as David Ogylvy, Claude Hopkins, John Caples ect. and condenses them into one fun and easy to read book.
If you could only buy one book on marketing and copywriting, this book would be the best bang for your buck.
Also - doesn't really teach the "how to" of copy writing and the format gets really monotonous to read.
Drew tackles the:
8 Biologically Programmed Desires
9 Secondary Human Wants
17 Foundational Principles of Consumer Psychology
41 Proven Techniques to Selling Anything to Anyone
4 Step Recipe for Using Fear in Your Copy
6 Weapons of Influence
22 Potent Headline Starters
6 Copy Lures
7 Best Types of Photos to Use
4 Ad Positions that Matter
7 Online Response Boosters
10 Most Effective Multi-ad Formations
22 Response Superchargers
9 Ways to Convey Value
13 Ways to Make Buying Easy
11 Ways to Boost Coupon Returns
46-Point "Killer Ad" Checklist
Drew also answers our questions about the best type face, ad size, color, page and sectioning, long copy vs. short copy, surveys, unique selling propostions, and the list goes on. Yes. You can learn enough from Drew's Cashvertising to fill your pockets with crisp new $100 bills.
And watch your competition jealously anoint you "King of the Hill" after you have squashed their weak ads. Invest in your future today, pick up your own copy. For an inexpensive seed investment of a few bucks and a couple of hours, you can profit many thousands of dollars.
Having read numerous books on sales and marketing, I found this to be one of the most concise, entertaining and (unpretentiously) educational books I've read on the subject. Seriously, before you waste money on ads that don't work, invest a little in learning how to create ones that will.
What I appreciate most from reading this book are the many references to research on how people think and act. This is not just another book filled with "theoretical" ideas. This book is packed with real world examples and how they relate to the mind of the reader. I am constantly reaching for this book as a reference. I will definitely need to purchase this book as a Kindle edition to have on hand for my computer.
For $10 bucks this is a steal. There are other copywriting course on the internet that cost 10 times the amount of this book and are not nearly as good as this one.