- Paperback: 288 pages
- Publisher: Thomas Nelson (November 23, 2010)
- Language: English
- ISBN-10: 078521965X
- ISBN-13: 978-0785219651
- Product Dimensions: 7 x 0.7 x 9 inches
- Shipping Weight: 1.3 pounds (View shipping rates and policies)
- Average Customer Review: 50 customer reviews
- Amazon Best Sellers Rank: #572,076 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ $3.99 shipping
CALL TO ACTION Paperback – November 23, 2010
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Frequently bought together
Customers who viewed this item also viewed
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Even though it gave few good ideas and something to think about for a person who has already been marketing online for over 3 years now, the purpose of this book was to get a reader all hyped up, energized, excited and call the author because it talks about how smart marketing online is important, BUT rarely gives you exact pointers you can use on Monday.
I am glad I read this book, BUT I wish it was under 100 pages for what info it had.
This book teaches you how to constantly keep an eye on the ball - thus, never missing a pitch (as an analogy). In short you need to constantly ask questions for every type of customer (all 4 general types as the book explains). Create an emotion, inspire a call to buy or generate lead, and complete it with great customer service. If you are new, old or even archaic to e-commerce you need to read this book! I gave it 4 out of 5 due to a lot of the material is in their other books just recycled.
I feel as though my client discoveries (or Uncoveries, as they call that phase of web projects) are much more meaningful and focused. It's also helped me minimize the "techno-jargon" that I so frequently used in the process.
It explains in very clear and non-technical fashion what to look out for when designing web pages and get visitors to do what you want them to do ... and things you should not do as well, something often forgotten when it comes to the question "How to improve the conversion of visitors to customers?"
You can trust the two of the foremost experts about this topic, Bryan and Jeffrey Eisenberg. The know and can prove it with tons of customers they helped to improve conversion via their professional service company with the name "Future Now".
You should also check their other books and the free goodies they offer on their Website. A fountain of knowledge.
I went through grad school and received an MBA.. and yet I was a Web developer and wasn't using my education.. and also, it wasn't paying me for all the trouble I went through to get it.
So I was trying to figure out a career path based on my strong business background (have worked in sales, and 6 years of business school). I found this book and read it.. devoured it actually.. and it fueled a new passion in technology. Everything that I'd worked on in Web development suddenly had meaning and purpose and I could understand the "why" of why we do what we do.
I moved to a new job and in less than a year I have been promoted and I'm close to a 6-figure income. Later this year I'm supposed to be getting a staff devoted to basically improving and maintaining our conversion rate and call to action that this book explains so well.
The reason I'm back is because I'd bought the book for my last job, but it had to stay when I left. I'm now buying it again to have it for my new position.
Most recent customer reviews
when I'm putting together my new sites.Read more