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The CAP Equation: A Foolproof Formula for Unlimited Success in Sales Paperback – February 16, 2015
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About the Author
Joe Buzzello is a nationally recognized expert on direct selling and sales leadership with over 35 years of experience. He has built several legacy sales teams and experienced unprecedented success in individual and business-to-business markets as well as the network marketing industry. Joe has held V.P. positions and served in executive sales management roles for Fortune 500 companies, but he has never strayed far from the art and science of selling, which he loves. After retiring from the corporate world in early 2014, Joe began dedicating his time to writing, speaking, and coaching groups and individuals through his proprietary platform, The CAP Equation©.
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Top customer reviews
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If you're in sales, this is your bible! If you lead a sales team, this will provide at least 52 weeks of intelligent content for your sales meetings over the next 12 months! If you are a seasoned veteran at sales, open it up and immediately take action. You WILL learn a thing or two and be reminded of things you once knew but may have forgotten. The skills you can obtain from this book are applicable not only to a salesperson, but to anyone who wishes to be a professional in their field.
Bravo Joe Buzzello! I see a revival across the nation with many comfortable sales teams that are in a slump.
This is a must read for anyone who is currently in the business and I would make it required reading for anyone coming into the business. I don't have the resume of Mr. Buzzello, but after running several training organizations and being responsible for delivering Sales Training for an Insurance Company with close to 70,000 agents, I have never seen so much knowledge in such a condensed format. I was especially impressed with the chapters regarding Prospecting and creating your Presentation. His tips on how to find the decision maker without running in to the Gatekeeper are worth the cost of the entire book. These two chapters alone can help anyone get a jump on their career. Awesome!
If you are a New Agent, first line Manager, or leader of a large Sales Organization, Mr. Buzzello has advice for all of you. Thanks Joe for sharing your wisdom! Your legacy is alive and kicking!
I have read hundreds of sales books and some are good, some are ok, some are excellent, but Joe Buzzello knocked the ball out of the park on this one. The most impressive element of this book to me is that Joe took a lot of complicated ideas and processes and boiled them down into a formula that can be replicated. There are lots of great ideas and and great sales books in the world, but not may are both effective and replicatable
Utilizing The CAP Equation takes a sales talker into a sales professional. Always working with the clients needs in mind, helping them to get to the yes or no decision.
This book is on the top on my "Recommended".list for people who want to be successful, long term, in sales.