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The REAL DEAL!! A Guide for becoming a "Level 5" manager
on April 15, 2002
As the back cover of this book says, go ahead, read those other books by high-profile celebrity CEOs to get motivated. Then read this book to see HOW it is done. I say, skip the celebrity CEO du jour books, and go straight to this 5-star book for "Level 5" people.
This is a clear, consise, and exceptionally well proofread and published book (not one error in this book - as opposed to Moore's Crossing the Chasm - a terrible proofreading job). C. Ray Johnson cuts to the chase as to just what and how an effective CEO does and conducts him/herself, and in so doing convinces the reader quickly that anyone has the capacity to do pursue the principles of CEO logic if they really have the will and desire.
Johnson's incredibly clear early chapters lay out the effective CEO melds business understanding with personal principles. From there he goes through each aspect of key business functions and uses his CEO Logic approach for the right direction in each. His chapter on turnaround management is great.
Another very important note, this book and Jim Collins' Good to Great compliment each other. Collins makes the key point early on that companies that go from good to great are rarely run by celebrity big-ego CEOs brought in from the outside, but are instead run by generally quiet, unassuming people who are nevertheless deeply rooted in their convictions and desire to be great and have a winning team working with them. This is what Collins refers to as a "Level 5" leader.
You can think of Johnson's book as a primer on how a Level 5 leader conducts business and takes on leadership. Buy both books! You'll be glad you did. And, while you are at it, leave the self-aggrandizing celcb CEO books on the shelf ;-)