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About CJ Cornell
In more than two decades as an entrepreneur, investor, educator, advisor and board member, CJ Cornell has helped hundreds of entrepreneurs start new and innovative companies and build them into successful growth ventures.
As a serial entrepreneur, CJ Cornell was a founder or senior management at more than a dozen successful startup ventures that collectively attracted over $250 million in private funding; created nearly a thousand new jobs; and launched dozens of innovative consumer, media and communications products that have exceeded $3 billion in revenues.
Ten years ago, CJ Cornell made the transition to the academic world, where he established 3 university entrepreneurship programs; developed and taught new accredited courses in entrepreneurship, and authored over 30 papers and articles on entrepreneurship, technology and innovation.
CJ Cornell speaks regularly at industry conferences and conducts workshops, and courses on subjects pertaining to entrepreneurship and digital media.
He holds degrees in engineering, management and a Ph.D. in marketing and strategy, and sits on the board of 5 high tech companies and many public entrepreneurship development agencies.
Outside of business, CJ has practiced martial arts for over 20 years and was an instructor for eight years. He holds advanced black belts in Karate, Jujitsu, Aikido and in other disciplines. Currently he is trying to improve his half-marathon finishing times to competitive with respectable marathon finishing times.
The Smithsonian recognized CJ as one of the influential teachers and mentors of 1999.
For more, visit www.Metapreneurship.net
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Learn how the NEW Entrepreneurs of the 21st century thrive and succeed.
- Underneath our feet, the ground shifted.
- Technology changed, the way people behave changed, the world changed.
- With networks, platforms, crowds, movements, sharing economies, and uncertain business models - all bets are off.
- Chaos - How entrepreneurship is so broadly defined today that we have no idea anymore who is and isn't.
- Cults - How the institutions, programs, and leaders designed to help entrepreneurs, are failing them.
- Dots - Entire industries are ripe for disruption (by entrepreneurs) because the old business models are disintegrating.
- Direct, straight lines, are being replaced by 'connecting the dots.'
- Abundance vs Scarcity - and how 'every abundance creates a new scarcity' is the new business mantra.
- Scale - is now a required strategy for every startup - otherwise you risk irrelevance: but scaling now can be far, wide, or deep.
- Crowds change everything - crowdsourcing, crowdfunding and collective intelligence.
- Sharing - is not just a fad - it's the new economy.
- Movements - the waves of the network: Join them, start them, leverage them - or risk being left out.
- If you've been advising new ventures and guiding them through a bootcamp-like experience - only to see them sputter, and fade away, this book is for you.
- If you see entrepreneurship in your region brimming, brewing, and percolating -but never seeming to gain critical mass, this book is for you.
- If you're a highly experienced entrepreneur embarking on a new venture, this book is for you.
Innovation, business, marketing and management are being re-defined.
Yet, the old techniques are still being taught and used. You are being set up to fail.
The past and the outdated rules are holding you back.
And the more experienced you are, the more you will struggle.
Master the new rules of modern entrepreneurship.
The Age of Metapreneurship is about the future of entrepreneurship, and about a new kind of entrepreneur.
The Age of Metapreneurship takes a step back - providing a 10,000-foot view so you can see patterns, avoid minefields, and understand the new terrain.
Reading this book will give you new ideas, new strategies for being successful, and help remove some of the frustrations that come from using knowledge and techniques from the past.
Reinvent yourself in the form of a modern entrepreneur: A Metapreneur.
Inside we'll explore:
All of these trends converge and change us - from customers, employees to vendors and companies - and this leads to a new kind of leadership, and a new style of entrepreneurship: Metapreneurship.
This book is a not checklist on 'how to become an entrepreneur," nor is it a manual on 'how to launch a company.' The Age of Metapreneurship contains raw materials, ideas, paradigms, and ammunition so that savvy entrepreneurs and advisors can create unique strategies, and avoid using old ones.
The Age of Metapreneurship is like a collection of pieces to an unusual puzzle: Every time you put the pieces together, they form a
This resource takes students from ideation to financing, and covers the key concepts that media, communication or journalism students need to take a media innovation concept from idea to launch.
This book was edited by Michelle Ferrier and Elizabeth Mays and features chapters by Jake Batsell, CJ Cornell, Geoffrey Graybeal, Mike Green, Mark Poepsel, Jessica Pucci, Ingrid Sturgis, and Betty Tsakarestou; a foreword by Jan Schaffer; and sidebars by Lori Benjamin, Dana Coester, Chris Dell, Dalton Dellsperger, John Dille, Amy Eisman, Francine Hardaway, Coury Turczyn, and Georgann Yara. Numerous others contributed to this book as editors, peer reviewers, beta testers, and beyond.
Chapters include: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery for Content and Tech Startups, Business Models for Content and Technology Plays, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad.
This book has received and incorporated feedback from formal peer reviewers, open reviewers, and real students and faculty who tested the book in their classrooms. But even after our crowdsourced reviews, the text will never be a “finished” product. We will continue to provide updates and additions in response to user feedback and changes in the industry.
Rebus Community, a nonprofit building a new, collaborative model for open textbook publishing, provided extensive project support and helped us to find the many collaborators who contributed to the book’s development.
The book is free to students and faculty in multiple formats (Web/mobile, EPUB, PDF) at https://press.rebus.community/media-innovation-and-entrepreneurship/. In addition, educators may remix and build upon this text.