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CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It) Hardcover – February 20, 2018
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The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
"Bill always brings a unique perspective that shakes up the marketing establishment." -Abe Recio, Senior Vice President, Strategic Marketing & Research, Sony Pictures Entertainment
"John D. Rockefeller once said, 'Don't blame the marketing department. The buck stops with the chief executive.' Any CEO that is feeling out of touch with today's online marketing world MUST read CLICKSAND." Verne Harnish, Founder Entrepreneurs Organization (EO) and author Scaling Up (Rockefeller Habits 2.0)
"Businesses like ours are definitely being targeted and then fleeced every day by online marketing pitchmen. Bill and his Civilis Marketing team are fighting a battle that needs to be won. Rex Elliott, Owner, Cooper & Elliott LLC
About the Author
Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective.
As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture REALationshipsTM that drive business growth using today’s digital communication tools—without resorting to the high-pressure, high-volume automated techniques sold by online marketing pitchmen.
Bill’s crusade these days is to rid the world of the garbage that floods all of our inboxes—garbage sent by businesses who have followed the advice of online marketing pitchmen—and help business owners avoid or escape the CLICKSAND trap before it’s too late.
Top customer reviews
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In this digital age, we've been trained to find redemption and the solution to all our business marketing problems with just a click or a swipe.
Yet, we as humans - being physical creatures - still rely upon real connections, in-person meetings, and live conversations.
Whether you're a small or large business, you'll want to read how Troy exposes certain digital marketing myths, explains what actually works, and offers insights in pulling you out of the Click Sand.
My favorite quote: "In both our personal and business lives, rather than having deep, meaningful interactions with a few people, we have shallow, transient interactions with hundreds or thousands of people. Very little (and definitely not enough) information actually flows back and forth between people in modern electronic channels. It’s like we’re trying to have relationships through the keyhole of a locked door rather than being in the room with the people we’re interacting with."