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The CMO's Periodic Table: A Renegade's Guide to Marketing (Voices That Matter) Paperback – November 29, 2015
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"The CMO's Periodic Table is a remarkable collection of advice and ideas from dozens of senior executives. It's a Ph.D. in marketing science, all in one book"
Jay Baer, President of Convince & Convert and New York Times best-selling author of Youtility
"The CMO’s Periodic Table opens with a bang and remains a riveting read throughout, thanks to its clever organizational structure and deeply insightful interviews. Drew has gathered an amazing collection of professionals, many of whom share the passion and perseverance that it takes be successful in any field, especially marketing."
Linda Kaplan Thaler, Chairman of Publicis New York, bestselling author, with Robin Koval, of The Power of Nice, and Grit to Great.
“Along with being written by an exceptional marketing thinker and practitioner, The CMO’s Periodic Table is an artfully conceived goldmine of marketing wisdom. Drew distills practical guidance from his illustrious interviewees on the very topics–strategy, metrics, data, customer-centricity, innovation, and more–that are essential to every modern marketer.”
David Rogers, faculty at Columbia Business School and author of The Digital Transformation Playbook
"This book, with its selection of interviews from marketing, advertising, and media communication experts, is an excellent complement to any undergraduate or graduate marketing course. Students are always eager for advice from practitioners. The interviews cover a wide range of topics that anyone interested in the discipline of marketing needs to understand to excel in the marketplace."
Martha Reeves, professor of marketing, Duke University
“Drew is a marketing guru. His interview questions leave no ground uncovered, making you feel as if you’re getting crucial insider knowledge from these CMOs. You’ll want to keep this book on your desk so you can refer to its content time and again, applying it to your own marketing goals and challenges.”
Robin Landa, Distinguished Professor of Design, Kean University, and author of Graphic Design Solutions, 5th edition
"Students and marketing executives won’t find a better way to learn about cutting-edge marketing than from those who have cracked the code. Drew Neisser has skillfully assembled the combined wisdom of 64 CMOs. Insights gained from the book will help executives up their game and students think like a seasoned exec."
C. Samuel Craig, Professor of Marketing, Stern School of Business, and author of Global Marketing Strategy
“Whether you’re an entrepreneur or an executive at a Fortune 500 company, Neisser’s book is an invaluable guide to the essential elements of marketing with riveting insights from sixty-four of the best and brightest.”
Bryan Eisenberg, entrepreneur and NYT best-selling author of Call to Action
"I have been reading Drew’s blog for years and found The CMO’s Periodic Table to be a really useful progression, rich with insights for marketing students and professionals alike. Although all of the interviews are thought provoking, I particularly recommend the element called Marketing as Service, which aligns perfectly with my Marketing with Meaning philosophy!"
Bob Gilbreath, best-selling author of The Next Evolution of Marketing
"Having been a CMO and now an advisor to many, I believe The CMO’s Periodic Table is a must-have resource for anyone interested in decoding the complexities of marketing. The thought leaders gathered in this book are rich with insights that can save you innumerable missteps whether you're just starting your career or a veteran looking to sharpen your chops."
Paul Dunay, Financial Services Marketing Leader at PwC, best selling author of Facebook for Dummies
“Drew provides invaluable lessons from the CMOs and marketers on the front lines to help you create a disruptive company... or prevent your company from being one that perishes.“
Ted Rubin, author of Return on Relationship
“Every C-Suite executive has to deliver success–and this book gives CMOs the formula.”
Jeffrey Hayzlett, Primetime TV & Radio Host, Keynote Speaker, Best-Selling Author and Global Business Celebrity
"The CMO’s Periodic Table is a masterful collection of insights thoughtfully arranged for marketers of all vintages. As a fellow writer, I really appreciate Drew’s deft writing style and how he draws out the wisdom of his sixty-four marketing connoisseurs. It is definitely worth reading AND sharing."
Bryan Kramer, CEO of PureMatter, best-selling author of Shareology
"The CMO’s Periodic Table is like going to the best marketing buffet you could imagine. Each chapter is a delectable morsel of insightful commentary from some of the tastiest ‘chefs' in the biz."
Joel Comm, New York Times best-selling author of Twitter Power
About the Author
Through a long-time partnership with The CMO Club, Drew has met and interviewed well over 100 CMOs in the last five years for his articles and, of course, this book. Drew is a trusted advisor to many of these CMOs and writes the highly praised CMO of the Week column for Social Media Today. He regularly consults on digital and social media trends via the GLG network and currently sits on the boards of the Urban Green Council and Duke NY.
An avid photographer, Drew lives in New York City with his wife, two children, and the agency’s mascot, a French bulldog named Pinky.
Top Customer Reviews
It’s really creative, because Drew has assembled a periodic table of elements just for marketers. He’s broken down the elements of marketing into 7 categories including basic elements, internal elements, transitional trends, volatile factors, silicon rally, noble pursuits, and inert fundamentals. Under each one you can see that he has an elemental name, for example, S is for strategy, EE is for Email Efficacy, GG is for Going Green, AI is for Always Innovating. This structure makes it easy to find a topic of interest, get some helpful ideas and then hop to another.
It’s a great read and I recommend reading it right now!
At the end of each chapter, there are key takeaways to help us to remember and use best practices in our daily job. I used the examples in the "Customer centricity" and "Networking" chapters at our sales meeting to educate and inspire our team. They said the examples gave them new ideas for networking and calling on clients. I highly recommend this book to sale managers, sale professionals and business owners!
Most Recent Customer Reviews
What a great resource for marketers. Drew Neisser is an expert interviewer, who knows the field of marketing, knows his subjects, and knows how to pose the incisive questions and... Read morePublished 4 months ago by David Rogers
This book was a very insightful read. Drew interviewed some very powerful CMO's; GE, J-Crew, Papa John's, etc.. Read morePublished 5 months ago by Bryan
Drew Neisser is a brilliant thought leader on all things marketing and has been writing extensively for prominent publications like Forbes, FastCompany, SocialMediaToday,... Read morePublished 5 months ago by Chip Rodgers
I have to admit, since I know Drew and half of the CMOs mentioned in the book, I was a bit suspicious. Read morePublished 5 months ago by Alex Romanovich
As a non-marketing professional, I found so many value bombs in this book! Reading the interviews gave me a glimpse into the minds of powerful CMO's around the globe. Read morePublished 5 months ago by Amazon Customer
I just finished the final chapter of Drew Neisser's book and felt compelled to write this review. His book is brilliant! Read morePublished 5 months ago by Brian M
A rare combination in one great book. Mr. Neisser blends a clever structure for imparting the wisdom of 64 thought leaders via interviews with thought-provoking content that, as... Read morePublished 5 months ago by Paul D Hoffman