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The CMO's Periodic Table: A Renegade's Guide to Marketing (Voices That Matter) Paperback – November 29, 2015

4.9 out of 5 stars 33 customer reviews

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Editorial Reviews

Review

"The CMO's Periodic Table is a remarkable collection of advice and ideas from dozens of senior executives. It's a Ph.D. in marketing science, all in one book"  

Jay Baer, President of Convince & Convert and New York Times best-selling author of Youtility

 


"The CMO’s Periodic Table opens with a bang and remains a riveting read throughout, thanks to its clever organizational structure and deeply insightful interviews. Drew has gathered an amazing collection of professionals, many of whom share the passion and perseverance that it takes be successful in any field, especially marketing."

Linda Kaplan Thaler, Chairman of Publicis New York, bestselling author, with Robin Koval, of The Power of Nice, and Grit to Great.

 

 

“Along with being written by an exceptional marketing thinker and practitioner, The CMO’s Periodic Table is an artfully conceived goldmine of marketing wisdom. Drew distills practical guidance from his illustrious interviewees on the very topics–strategy, metrics, data, customer-centricity, innovation, and more–that are essential to every modern marketer.”

David Rogers faculty at Columbia Business School and author of The Digital Transformation Playbook


 

"This book, with its selection of interviews from marketing, advertising, and media communication experts, is an excellent complement to any undergraduate or graduate marketing course. Students are always eager for advice from practitioners. The interviews cover a wide range of topics that anyone interested in the discipline of marketing needs to understand to excel in the marketplace."

Martha Reeves, professor of marketing, Duke University



“Drew is a marketing guru. His interview questions leave no ground uncovered, making you feel as if you’re getting crucial insider knowledge from these CMOs. You’ll want to keep this book on your desk so you can refer to its content time and again, applying it to your own marketing goals and challenges.”

Robin Landa, Distinguished Professor of Design, Kean University, and author of Graphic Design Solutions5th edition

 

 

"Students and marketing executives won’t find a better way to learn about cutting-edge marketing than from those who have cracked the code. Drew Neisser has skillfully assembled the combined wisdom of 64 CMOs. Insights gained from the book will help executives up their game and students think like a seasoned exec."

C. Samuel Craig, Professor of Marketing, Stern School of Businessand author of Global Marketing Strategy

 

 

“Whether you’re an entrepreneur or an executive at a Fortune 500 company, Neisser’s book is an invaluable guide to the essential elements of marketing with riveting insights from sixty-four of the best and brightest.”

Bryan Eisenberg, entrepreneur and NYT best-selling author of Call to Action


 

"I have been reading Drew’s blog for years and found The CMO’s Periodic Table to be a really useful progression, rich with insights for marketing students and professionals alike. Although all of the interviews are thought provoking, I particularly recommend the element called Marketing as Service, which aligns perfectly with my Marketing with Meaning philosophy!"

Bob Gilbreath, best-selling author of The Next Evolution of Marketing


 

"Having been a CMO and now an advisor to many, I believe The CMO’s Periodic Table is a must-have resource for anyone interested in decoding the complexities of marketing. The thought leaders gathered in this book are rich with insights that can save you innumerable missteps whether you're just starting your career or a veteran looking to sharpen your chops."  

Paul Dunay, Financial Services Marketing Leader at PwC, best selling author of Facebook for Dummies



“Drew provides invaluable lessons from the CMOs and marketers on the front lines to help you create a disruptive company... or prevent your company from being one that perishes.“

Ted Rubin, author of Return on Relationship



“Every C-Suite executive has to deliver success–and this book gives CMOs the formula.” 

Jeffrey Hayzlett, Primetime TV & Radio Host, Keynote Speaker, Best-Selling Author and Global Business Celebrity

 

 

"The CMO’s Periodic Table is a masterful collection of insights thoughtfully arranged for marketers of all vintages. As a fellow writer, I really appreciate Drew’s deft writing style and how he draws out the wisdom of his sixty-four marketing connoisseurs. It is definitely worth reading AND sharing."  

Bryan Kramer, CEO of PureMatter, best-selling author of Shareology

 


"The CMO’s Periodic Table is like going to the best marketing buffet you could imagine. Each chapter is a delectable morsel of insightful commentary from some of the tastiest ‘chefs' in the biz."

Joel Comm, New York Times best-selling author of Twitter Power 

About the Author

Drew Neisser, founder and CEO of Renegade, is a recognized authority on cutting-edge marketing techniques having won virtually every award imaginable for creativity and campaign effectiveness. Recognized in 2014 by Brand Quarterly among “50 Marketing Thought Leaders Over 50,” he is an engaging speaker who has provided expert commentary on marketing trends on-air for CNBC and ABC News.
 
Through a long-time partnership with The CMO Club, Drew has met and interviewed well over 100 CMOs in the last five years for his articles and, of course, this book. Drew is a trusted advisor to many of these CMOs and writes the highly praised CMO of the Week column for Social Media Today. He regularly consults on digital and social media trends via the GLG network and currently sits on the boards of the Urban Green Council and Duke NY.
 
An avid photographer, Drew lives in New York City with his wife, two children, and the agency’s mascot, a French bulldog named Pinky. 
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Product Details

  • Series: Voices That Matter
  • Paperback: 320 pages
  • Publisher: New Riders; 1 edition (November 29, 2015)
  • Language: English
  • ISBN-10: 0134293789
  • ISBN-13: 978-0134293783
  • Product Dimensions: 5.9 x 0.7 x 8.9 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #338,812 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
So much to learn in this cleverly organized book of brilliant bits from marketing thought leaders. Each chapter begins with a charming overview by the author. Next a wide assortment of marketing professionals answer just exactly the right questions within their "element" of marketing. The author sums up each chapter with key takeaways and recommended reading. The book is organized into easy to digest, bite-sized sections which are just right for a little mental boost between projects. Highly recommend!
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Format: Paperback
Drew has done a fantastic job of bringing together smart CMO’s from major companies like GE, Papa Johns, J-Crew, Macys, Dunkin Donuts, Philadelphia 76ers, Visa, Mastercard and many more.

It’s really creative, because Drew has assembled a periodic table of elements just for marketers. He’s broken down the elements of marketing into 7 categories including basic elements, internal elements, transitional trends, volatile factors, silicon rally, noble pursuits, and inert fundamentals. Under each one you can see that he has an elemental name, for example, S is for strategy, EE is for Email Efficacy, GG is for Going Green, AI is for Always Innovating. This structure makes it easy to find a topic of interest, get some helpful ideas and then hop to another.

It’s a great read and I recommend reading it right now!
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Format: Paperback
Anyone looking to inspire and educate themselves (or their teams) now have a one-stop shop for doing just that. Drew has done a great job of bringing together the best practices, in bite-size chunks, that can help us all take our marketing efforts to the next level. In days that seem to have more meetings than moments to learn, Drew's book fits perfectly into that craziness, leaving no excuse for marketers to ignore building their skills!
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This book presents an opportunity for us desk bound professionals to hobnob with global marketing experts on any number of topics applying to marketing, primarily, but also to other categories of business, and cleverly organized into a periodic table of marketing. The book is a quick read yet deceptively deep and compelling as the author unearths both basic truths & advanced concepts from those interviewed. I particularly enjoyed reading the interviews in the "Inert Fundamentals" section because they touch upon universal themes of emotional intelligence, the lessons of which are certainly applicable across all business settings and environments including the homefront. Kudos to the author for having assembled a compendium of marketing wit, wisdom and even lore in an easy-to-read format. I know I'll be continually dipping back into the book in the years to come and definitely referring the books to others.
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Reader Beware: this not a dry primer on marketing with a capital "M." Drew Neisser offers up a new construct on how to functionally use marketing as a tool as prescribed by an assembly of the best in the business. He nimbly describes it as both an art and a science broken down into 64 conceptual 'bytes' and cleverly delivered in a Q & A format with CMOs. Impressively, Neisser interviewed 64 handpicked Marketers over the course of 5 years with the goal of yielding fresh insights about success in the marketplace. The result is breathtaking: a sweep across professionals who have earned their bones by bringing effective practices to the marketplace and have the results to prove it. A handy reference tool for today's marketing best practices.
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One of the most applicable marketing books I have read-It is practical advice that can be put to use right away-not some MBA manual of hypothetical theories that work in a class room. Everyone who contributed to this book has succeeded in marketing and Drew Neisser weaves these lessons together in a simple and easy to read format. Definitely worth it if you want to succeed in marketing.
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Format: Paperback
As a sale professional, I found this book extremely useful . Each chapter provided the best practices, challenges and keys to success from 64 CMOs. It was easy to read. I learned a lot about marketing and management from this book.

At the end of each chapter, there are key takeaways to help us to remember and use best practices in our daily job. I used the examples in the "Customer centricity" and "Networking" chapters at our sales meeting to educate and inspire our team. They said the examples gave them new ideas for networking and calling on clients. I highly recommend this book to sale managers, sale professionals and business owners!
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Format: Paperback
A must read book for Marketers and non-Marketers. I found this book extremely useful not only for marketing professionals but for everyone. Everything in life can be viewed as a product or service. The most successful celebrities, Steve Jobs, Madonna, etc., in a way, managed themselves as a marketing product. This book is a practical and hands on guide of the latest trends in Marketing. Delightful.
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