"This book has the potential to make it as part of tertiary educationmaterial as a solid introduction to innovation, and is also in myopinion, almost mandatory 101 reading for any company leader whosevision is to improve any part of their business model, with chapters onconsumer psychology, culture and localization, vendor vs. consumercentric models and profitability containing some real gems of knowledgethat can be a great set of soundbites for any business related situation where knowing it all comes in handy." - Cate Baum, Editor SPR
"The cross-disciplinary approach to innovation is unique,compelling, and easy to apply to a variety of situations. The real world examples are the heart of the book; readers can see the book's ideas in action. The author's personal examples show that innovation isengrained in his daily thinking, a true asset to the book." - Judge of a 2014 Book Awards by Writer's Digest.
About the Author
Sanjeev Sharma is a New York based consultant with nearly twenty years of experience in technology, finance and venture capital roles in USA and Asia. He was one of the first managers in the early stages of National Stock exchange of India in mid 1990s. He provided leadership to many mission critical projects at IBM Corporation, USA and provided business and product development support to many early stage portfolio companies in the venture capital Industry. He also taught finance to management students. He has accurately predicted the movement of US economy and stock market for the last five years, while writing for seekingalpha.com. Sanjeev has authored the book '5 Core Methods of Innovation', where he explains that there only 5 main methods that have been used to create almost all innovations. Sanjeev holds an MBA from Columbia Business School, New York. Sanjeev Sharma can be reached at firstname.lastname@example.org.