- Series: Consumer
- Hardcover: 360 pages
- Publisher: Mcgraw-Hill Osborne Media; 1st edition (January 17, 2001)
- Language: English
- ISBN-10: 0072127821
- ISBN-13: 978-0072127829
- Product Dimensions: 1.2 x 6 x 9 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 15 customer reviews
- Amazon Best Sellers Rank: #989,394 in Books (See Top 100 in Books)
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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time Hardcover – January 17, 2001
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From the Back Cover
There is no room for lagging in the 21st Century New Economy.
Lagging means lost customers, which means damage to the bottom line. But how do you not lag when customers are moving lightning fast to demand constant changes in the speed to complete their transactions? How do you keep your customers when the move to another company is nothing more than a mouse click and a minute away?
CRM is the answer. Customer Relationship Management, a strategy that leverages very advanced technologies is the way to cut to the 21st Century business chase. To do that, though, you need to read CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time.
CRM at the Speed of Light reveals winning strategies for leveraging the latest technologies to acquire and retain customers, even when the competition is fierce. The problem with CRM is not that it is a strategy that relies on a technology, but that the landscape is complex and mined with pitfalls.
eCommerce expert Paul Greenberg explains the terrain and how to use it to your business advantage. CRM technologies and how to implement them are explained in detail so that you who are not technical will still understand what the options available to you are. In real time. He focuses in on the Web-based technologies available for implementing a CRM system, and explains how to select the right tools for your business-tools that will enable increased interactivity and self-service for your customers online. Throughout the book, proven, specialized CRM solutions used by key players in the industry are described. Join the CRM revolution today and watch your business grow tomorrow-and in the future. If you don't join, you may wonder why you're standing behind the curve, not in front of it.
Top customer reviews
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Whether you're the CEO of a company concerned about customer loyalty/profitability, a project leader charged with selecting and imlementing a CRM initiative, or a consultant within the CRM industry, this book is for you.
The biggest challenge the Business/CRM world faces today is understanding the delineation between CRM as a business strategy, and CRM as an enabling technology. No easy task! But Paul Greenberg clarifies this with incredible ease.
The author also, with zero techno-geek language, provides significant insights into areas of CRM such as: What IS CRM/What is it NOT?,Why your company needs CRM!!, ECRM versus CRM(a topic in the business world that seems to be strewn with much confusion), Who the real CRM players are....and why they are REAL, and What roles the internet and wireless applications are playing today, and in the future, and much, much more.
So if you're looking to become "CRM literate", or want to add to your CRM knowledge base, and want to actually have fun doing it-Paul's book is interspersed with humorous tidbits- GO BUY THIS BOOK!!
An author like Max Mckeown captures that passion and the organisational and technological practicalities required to build processes around people rather than force innocent people to fit into the software that we buy.
E-Customer & Why They Don't Buy have made a big impact in Europe but are only just starting to get the recognition that they deserve in the USA. One day they will be regarded as classics!
Buy a copy and check out ... for more about a new kind of thinker.