Hostess with the Most
In her new cookbook Da Cajn Critter, local hostess Pamela Lyles shares tips to keep guests smiling ..
In February 1999, upon spending their first Mardi Gras at home on the St. Charles Avenue parade route, Pamela Lyles and her family christened their home Hotel Lyles. From that year on, house guests from near and far seemed to flock like little critters to Hotel Lyles where family, friends, food and fun were always served with a smile. For many, consecutive weekends of impromptu entertaining might seem daunting not to mention exhausting. But for Lyles, creating in the kitchen has always been a freeing experience. As she explains in her debut cookbook, Da Cajn Critter, Cooking shouldn t be stressful or a chore but an experience that is fun, creative and relaxing, and most of all, tastes good ! With that in mind, experience the joy of effortless entertaining with these easy recipes for homemade Mardi Gras munchies and libations. Each recipe can be prepared the night before for lots of taste with little time or headache. --Margaret Zainey Roux, New Orleans Homes & Lifestyles Magazine, Feb 2009
Got resolutions? How about a little resolve.
Whether your resolution was to hit the gym or to secure ten more retail accounts for your cookbook, you re not alone if you ve already cheated or shunned your 2009 resolutions.
Resolve, however, is quite different from a resolution. Resolve is more a personality trait than a passing fad. Resolve is long-term dedication and effort to achieve many successes, large and small, and resolve must be present 365 days a year if you want to earn successful cookbook sales.
FRP client Pam Lyles exemplifies how resolve can result in successes for an independent publisher.
Lyles released Da Cajn Critter last September and, despite the current economy, has already sold through half of her book s first print run.
Lyles even connected with the Louisiana Department of Tourism when its representatives were traveling abroad to London with the New Orleans Saints in October 08, as part of the NFL s International Tour. Lyles submitted marketing materials that were included in a number of related events abroad. ......
Lyles is even traveling to St. Helena, California, in February 09 to do a book signing and wine tasting at Markham Vineyards, which she has frequented in her travels for more than ten years. Having numerous acquaintances at the vineyard and in the industry, she came up with fun ways to pair her recipes with their wines, made a phone call, and scheduled the event......
From New Orleans to St. Helena, a commonality in any market is that there is great competition. You have to give them a reason in today s world to carry your book, says Lyles, and it has to be a point of difference. --FRP Table Talk, Jan2009