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Call to Action: Secret Formulas to Improve Online Results Paperback – October 29, 2006
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Bryan and Jeffrey Eisenberg are #1 in the online conversion game and there is no #2. -- Patrick Byrne CEO, Overstock.com
Steve Krug nailed Web marketing philosophy in Dont Make Me Think. Now its time to get practical. -- Jim Sterne, Author
The Eisenbergs will forever be remembered as the breakthrough pioneers of internet marketing. I guarantee it. -- Roy H. Williams, Author --This text refers to an out of print or unavailable edition of this title.
About the Author
Bryan Eisenberg is an inventor of Persuasion Architecture (patent pending) and cofounder of Future Now, Inc., based in New York City.
Jeffrey Eisenberg is an inventor of Persuasion Architecture (patent pending) and cofounder of Future Now, a consulting firm focused on helping clients persuade and convert their Web site's traffic into leads, customers, and sales.
Lisa T. Davis is a partner and Director of Content for Future Now. --This text refers to an alternate Paperback edition.
Top customer reviews
Even though it gave few good ideas and something to think about for a person who has already been marketing online for over 3 years now, the purpose of this book was to get a reader all hyped up, energized, excited and call the author because it talks about how smart marketing online is important, BUT rarely gives you exact pointers you can use on Monday.
I am glad I read this book, BUT I wish it was under 100 pages for what info it had.
I went through grad school and received an MBA.. and yet I was a Web developer and wasn't using my education.. and also, it wasn't paying me for all the trouble I went through to get it.
So I was trying to figure out a career path based on my strong business background (have worked in sales, and 6 years of business school). I found this book and read it.. devoured it actually.. and it fueled a new passion in technology. Everything that I'd worked on in Web development suddenly had meaning and purpose and I could understand the "why" of why we do what we do.
I moved to a new job and in less than a year I have been promoted and I'm close to a 6-figure income. Later this year I'm supposed to be getting a staff devoted to basically improving and maintaining our conversion rate and call to action that this book explains so well.
The reason I'm back is because I'd bought the book for my last job, but it had to stay when I left. I'm now buying it again to have it for my new position.
This book teaches you how to constantly keep an eye on the ball - thus, never missing a pitch (as an analogy). In short you need to constantly ask questions for every type of customer (all 4 general types as the book explains). Create an emotion, inspire a call to buy or generate lead, and complete it with great customer service. If you are new, old or even archaic to e-commerce you need to read this book! I gave it 4 out of 5 due to a lot of the material is in their other books just recycled.
I feel as though my client discoveries (or Uncoveries, as they call that phase of web projects) are much more meaningful and focused. It's also helped me minimize the "techno-jargon" that I so frequently used in the process.
PS. The type in the book is microscopic. For those of us pushing 40, this is a tad annoying.
Most recent customer reviews
when I'm putting together my new sites.Read more