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The Calligrapher's Business Handbook: Pricing and Policies for Lettering Artists Paperback – April 25, 2017
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About the Author
Molly Suber Thorpe is the award-winning graphic designer, calligrapher and teacher behind Plurabelle Studio. She is also the bestselling author of Modern Calligraphy: Everything You Need to Know to Get Started in Script Calligraphy (St. Martin’s Press, 2013). Shortly after its release, Modern Calligraphy was named an Amazon “Favorite Craft Book” and has since sold more than 60,000 copies worldwide. It has been translated into Chinese and Spanish with a release in the U.K. pending. Molly specializes in hand-lettered logo designs, calligraphy for publications, custom wedding stationery, and spot lettering for print and web. She is credited as a driving force behind the modern calligraphy movement, one of the first artists to use the whimsical, unorthodox pointed pen styles and bold color palettes so popular today. Her book’s success led Molly to develop calligraphy workshops, which she teaches as time permits. Molly and her work have been featured in such publications as The Guardian, The Wall Street Journal, Martha Stewart Weddings, Los Angeles Times, Country Living, UPPERCASE, Bound & Lettered, Design*Sponge, and Style Me Pretty Weddings. Her extensive client list includes Google Cultural Institute, Martha Stewart Weddings, Michael Kors, Fendi, J. Jill, Victorio & Lucchino, Alfred Coffee, Vogue Footwear, and Neenah Paper. In 2016 Molly launched Calligrafile.com, a free database of resources and products for calligraphers, hand lettering artists, type enthusiasts, and creative freelancers. A unique resource, Calligrafile has quickly become an invaluable site for amateur and pro lettering artists alike. Today Molly lives in Athens, Greece, with her partner, fashion photographer Ektor Angelomatis, and their incorrigible Bengal cat, Mr. Marlowe.
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No resource can precisely tell you what YOU should be charging, bit this helps you define what the national average is and what fees are often attached for specialty services, not to mention compensation for services you hadn't realized could be charged in addition (though, perhaps it should have been obvious by the amount of additional work you did). Then you adjust for your geographic region and expertise to determine a fair fee for your services.
I love most of all that's she's written this while embracing the "community over competition" mentality. By being more transparent in our pricing policies, we actually encourage more reasonable compensation for the entire lettering community. It also helps consumers know that they are getting a fair quote.
Recommended with my eyes closed.