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The Campaign of the Century: Upton Sinclair's E.P.I.C. Race for Governor of California and the Birth of Media Politics Hardcover – September, 1991


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Editorial Reviews

From Library Journal

In 1934, novelist and erstwhile Socialist Sinclair won California's Democratic gubernatorial primary. Mitchell, author of Truth and Consequences ( LJ 12/1/81), records the ensuing campaign in daily cinematic bursts from August, when Sinclair was favored, to November, when a Republican nonentity aided by a cascade of unflattering publicity beat him. As in a newsreel, an array of characters march through the narrative, from Louis B. Mayer, who mobilized Hollywood money against Sinclair, to Franklin Roosevelt, who flirted with but never delivered official support. His quick-take technique prevents Mitchell from achieving coherence and proving his thesis, that "Sinclair's opponents virtually invented the modern media campaign." Scholars will want stronger context and argument; general readers, intermittently entertained, will want stronger characterization and narrative; both will vote for a shorter, more disciplined book. Recommended for California libraries and media collections.
- Robert F. Nardini, North Chichester, N.H.
Copyright 1992 Reed Business Information, Inc.
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Product Details

  • Hardcover: 665 pages
  • Publisher: Atlantic Monthly Pr; 1st edition (September 1991)
  • Language: English
  • ISBN-10: 0871134675
  • ISBN-13: 978-0871134677
  • Shipping Weight: 1.7 pounds
  • Amazon Best Sellers Rank: #10,989,455 in Books (See Top 100 in Books)

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