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HARD TO FIND
on November 1, 2010
According to Campbell's, Camden, NJ, Headquarter's Customer Service Department, I was told that sales of Campbell's Scotch Broth Soup have been discontinued in the USA.
In the New England region, I first noticed Campbell's Scotch Broth Soup disappearing from grocery store shelves during the Summer of 2010.
I soon learned that, at a 2010 annual Campbell's USA business, sales planning meeting, it was decided to discontinue distributing Campbell's Canadian made soups in the USA, that require higher priced ingredients, thus allowing for higher profit for Campbell's U.S. division.
Instead, for the U.S. market, it was decided to introduce more cheaply produced, U.S. manufactured children's theme soups, (such as Dora the Explorer), which utilize the same, cheap chicken soup base as many of their other soups, so Campbell's could grow profits at a rapid rate, well into the future.
So, you see, Maximum Profit, not popularity, is the actual reason why Scotch Broth, among other products, (such as Pepper Pot Soup), have been discontinued...Profit rules supreme at Campbell's these days. Shame on Campbell's for ruining and discontinuing a once great and complete line of products available in the USA.
But, Canadians can still buy and enjoy Campbell's Scotch Broth because, although no longer available in the USA, Campbell's Scotch Broth is still manufactured and sold in Canada, which you can see when visiting their Canadian website by googling: "campbellsoup.ca"
Why aren't Americans worthy of Campbell's better quality soups, such as Scotch Broth?