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Can You Get Hooked on Lip Balm?: Top Cosmetic Scientists Answer Your Questions about the Lotions, Potions and Other Beauty Products You Use Every Day Paperback – February 15, 2011
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About the Author
Perry Romanowski is the public face of The Beauty Brains, a group of chemists who have more than forty combined years of experience developing and testing beauty products at major cosmetics companies, including Proctor & Gamble, Unilever and Alberto Culver. He has spent the past eighteen years researching and developing products to solve consumer problems in hair and skin care. Visit Perry and the other lobes of the Beauty Brains at www.TheBeautyBrains.com.
Excerpt. © Reprinted by permission. All rights reserved.
Corinne asks: I have a very sensitive scalp with fine hair and suffer from hair loss and dandruff. Dermatologists have advised me to use a clear gel shampoo that is clarifying or deep cleansing. So I've tried Suave Daily Clarifying Shampoo, Suave for Men Deep Cleaning Shampoo, Neutrogena Anti-residue Shampoo and Prell Classic Shampoo (original formula). I'm not happy with those choices and would like you to set me straight What shampoo is going to work for me?
While we hate to disagree with dermatologists, we don't understand why they recommended a deep-cleansing shampoo when you have dandruff. Deep-cleansing-type shampoos will remove the surface flakes, but only a dandruff shampoo can address the cause of flaking and itching. So we'd recommend finding a good dandruff shampoo instead of chasing deep-cleansing, clarifying and antiresidue products. This may seem confusing to you because the beauty companies tell you there are so many different kinds of shampoo. But in reality, every shampoo on the market falls into one of a few basic categories.
There are only four main shapoo types in the world
All shampoo can be categorized by their basic function. So why are there what seem like thousands of products on the market, you ask? Because companies that sell shampoo need new ways to talk about their products to keep them sounding new and exciting. There's nothing wrong with companies being creative about their names and claims as long as they are honestly depicting what their products can do. But you can be a smarter consumer if you can see beyond the marketing hype and understand the functionality of these four basic shampoo types.
1. Deep cleansing shampoos (aka volumizing, clarifying, balancing, oil control and thickening). These shampoos are designed to get gunk off your hair and scalp. They typically contain slightly higher levels of detergents so they foam and clean better. They include the examples above as well as salon products like Paul Mitchell Shampoo and Frederic Fekkai's Full Volume Shampoo.
2. Conditioning shampoos (aka moisturizing, 2-in-l, smoothing, antifrizz, strengthening, color care, straightening and hydrating). These kinds of formulas are all about leaving a moisturizing agent, like silicone or polyquaternium-lO, on the hair to smooth it. They are very good for dry hair, especially if you color-treat or heat-style, but they can weigh down fine hair. Good examples of this type include most of the Pantene formulas and some products from the L'Oreal Vive collection and Dove Advanced Care.
3. Baby shampoos (aka kids shampoo and tear-free). These are milder, lower-foaming surfactant formulas that are designed not to sting or burn your eyes. They're better for babies but they don't clean hair as well. Johnson's Baby Shampoo is the classic example, but this category also includes Touch of an Angel and The Little Bath.
4. Antidandruff shampoos (aka anti-itch, flake control and dry scalp). These are medicated shampoos that contain a drug ingredient that controls itching and flaking. In the United States these are considered to be over-the-counter (OTC) drugs. Head & Shoulders is the leading dandruff product; other examples include Nizoral Dandruff Shampoo and Redken Dandruff Control Shampoo.
The Bottom Line
We hope this helps you better understand the marketing hype surrounding shampoo names. We're not saying that all shampoos are the same, or even that all shampoos in a given category type are the same. There are real performance differences so it's important for you to shop around and find a product that performs the way you like at a price that you can afford. Just don't get too hung up on the names the companies use to describe their products. That's the marketing part of the industry, not the science part.
Top Customer Reviews
Call me shallow, call me curious, I don't care. I want to know everything about beauty products.
This particular book has been compiled from questions and answers from thebeautybrains.com blog. This is a somewhat interesting but superficial blog run by....The Beauty Brains. Who are The Beauty Brains? They "are a group of cosmetic scientists" "who have more than forty combined years of experience developing and testing beauty products at major cosmetic companies, including Proctor & Gamble, Unilever and Alberto Culver." Their names are "Left Brain", "Right Brain", "Sarah Bellum" and Perry Romanowski (the "public face of the brains".)
While I can only imagine the disappointment Perry Romanowski must have faced when denied a cute literary handle such as "Corpus Callosum" or "Thomas Thalamus," I find it reassuring to know that at least one of these scientists is publicly identified. Far be it from me to criticize some one's need for privacy, but when stating fact over opinion, it's nice to know exactly who that fact-giver is.
Since the format of the book is question and answer, topics tend to jump around rather than be organized into logical groupings that flow gracefully one to the next. Some questions are quite normal, such as "Does retin-a eliminate wrinkles?", "What is the difference between a silicone and a polyquat?" and "Do lip plumpers really work?" Other questions can be more unusual or odd: "Should you worry about urine in your makeup?Read more ›
"Can You Get Hooked on Lip Balm?" is an easy to read book that analyses and compares the ingredients in some of the currently popular beauty and hygiene products, comparing high-end products with their lower budget counterparts.You might actually be surprised by the results. The lower priced are often, but not always, as good as or better than the higher end items, and the book explains why and what to look for in the labels. It also talks a bit about safety in addition to value.
Some of the information does get a little technical, usually when Romanowski is answering a question (the book is written in a question and answer format, with the questions being taken from her website, "TheBeautyBrains.com") . Most of the book is written in an easy to understand style, but it's not dumbed down. There's also some myth-busting, including fragrances in skin products, getting rid of pimples and brushing your hair for 100 strokes.
If you're looking for a book that tells you which brand or product to buy, this not the book for you; this gives you the information that you need so you can make informed decisions, but it also says, repeatedly, that if you like it, and can afford it, buy what you want.Read more ›
This introductory book delivers exactly what it promises- good information that will help you make smarter buying decisions, and may even prompt you to change some of your beauty habits. This book would make a great gift for teenage girls.
Most Recent Customer Reviews
Very interesting stuff in this book! I loved every minute of it and wish it continued with even more info!!!Published 22 months ago by DIANE S. WELZEL
This book was a great beach read for me. It was filled with so many different facts about products I use daily, so it was extremely helpful with future product purchases. Read morePublished on April 6, 2014 by Marisa
This book gives you the gist of beauty products in a quick way. Good enough for general public. A lot of my own questions are addressed and answered in a reader friendly way. Read morePublished on March 14, 2013 by S. Zhu
This book is really fun and kooky. At the same time it is quite informative too. I learned all kinds of fun beauty facts from this guide and have shared a lot of them with friends... Read morePublished on February 18, 2013 by Frances Coleman
As a physician, I often get people ask me about whether certain products they use are good for them. Today's age of Dr. Read morePublished on December 3, 2012 by Jack
I am one of those people who always likes to know the science behind items we use every day. With that being said, you would think this would be the perfect book for me. Read morePublished on April 15, 2012 by Meg
There is a lot of information about cosmetics and beauty products in this book. It opens one's eyes as long as you're open to breaking patterns such as "expensive = the best... Read morePublished on January 26, 2012 by zoeish
Really like this book, the information is there for what ever you want to know about hair products, lotions, and skin products. The book has changed my buying habits.Published on January 17, 2012 by April