- Series: California Studies in Food and Culture (Book 68)
- Hardcover: 280 pages
- Publisher: University of California Press; First edition (March 6, 2018)
- Language: English
- ISBN-10: 0520290682
- ISBN-13: 978-0520290686
- Product Dimensions: 6 x 0.9 x 9 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 2 customer reviews
- Amazon Best Sellers Rank: #1,017,227 in Books (See Top 100 in Books)
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Canned: The Rise and Fall of Consumer Confidence in the American Food Industry (California Studies in Food and Culture) First Edition
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From the Inside Flap
“Canned serves up food history at its finest, but its implications extend far beyond the pantry. Zeide persuasively demonstrates how the canning industry’s rise owed as much to skillful manipulation of science and politics as to technological savvy. Readily digestible by undergraduates, Canned should have a long shelf life.”—Kendra Smith-Howard, author of Pure and Modern Milk: An Environmental History since 1900
“This is a nuanced, robust, elegantly written history. Zeide establishes canning’s importance to consumers, food systems, and business history. It will stay in your mind long after you put it down.”—Tracey Deutsch, author of Building a Housewife’s Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century
“Canned looks inside a seemingly unassuming device to reveal an unseen world of complex relations between people, food, technology, and their environments. With grace and clarity, Zeide has written a fascinating and important history showing how canning’s ‘food engineering, marketing, and politicking’ led to the processed and packaged foods of today’s kitchens.”—Benjamin R. Cohen, author of Notes from the Ground: Science, Soil, and Society in the American Countryside
“In Canned, Zeide treats us to a savory history of how canned food, on its journey from the farm to the supermarket shelf, reshaped American food and life. It is a story of changing agricultural production, marketing science, public health, consumer confidence, and food habits. After reading this book, you will never open a can of peas, tomatoes, or tuna and take for granted the history contained inside.”—Gregg Mitman, author of Breathing Space: How Allergies Shape Our Lives and Landscapes
About the Author
Top customer reviews
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Listened to her speak for 1.5-hrs.
Provided good information although not the strongest public speaker.
Recommend the book.
Recommend the book highly enough will give my copy to local public library for others to enjoy.
This was a really interesting book about the initial challenges canners faced with public distrust, botulism outbreaks and government regulation. I found the advertising section about Campbell’s soup especially fascinating! I love how Zeide points out our changing attitudes towards canned food. They were once a symbol of modernity but are now seen as poverty food. The author raises lots of thoughtful, multifaceted questions about the role of canned food in the future without blatantly forcing the reader to one simple conclusion.