Canned: The Rise and Fall of Consumer Confidence in the American Food Industry (Volume 68) (California Studies in Food and Culture) First Edition
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From the Inside Flap
&;Canned serves up food history at its finest, but its implications extend far beyond the pantry. Zeide persuasively demonstrates how the canning industry&;s rise owed as much to skillful manipulation of science and politics as to technological savvy. Readily digestible by undergraduates, Canned should have a long shelf life.&;&;Kendra Smith-Howard, author of Pure and Modern Milk: An Environmental History since 1900
&;This is a nuanced, robust, elegantly written history. Zeide establishes canning&;s importance to consumers, food systems, and business history. It will stay in your mind long after you put it down.&;&;Tracey Deutsch, author of Building a Housewife&;s Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century
&;Canned looks inside a seemingly unassuming device to reveal an unseen world of complex relations between people, food, technology, and their environments. With grace and clarity, Zeide has written a fascinating and important history showing how canning&;s &;food engineering, marketing, and politicking&; led to the processed and packaged foods of today&;s kitchens.&;&;Benjamin R. Cohen, author of Notes from the Ground: Science, Soil, and Society in the American Countryside
&;In Canned, Zeide treats us to a savory history of how canned food, on its journey from the farm to the supermarket shelf, reshaped American food and life. It is a story of changing agricultural production, marketing science, public health, consumer confidence, and food habits. After reading this book, you will never open a can of peas, tomatoes, or tuna and take for granted the history contained inside.&;&;Gregg Mitman, author of Breathing Space: How Allergies Shape Our Lives and Landscapes
- Item Weight : 1.1 pounds
- Hardcover : 280 pages
- ISBN-10 : 0520290682
- ISBN-13 : 978-0520290686
- Publisher : University of California Press; First Edition (March 6, 2018)
- Product Dimensions : 6 x 0.9 x 9 inches
- Language: : English
- Best Sellers Rank: #340,645 in Books (See Top 100 in Books)
- Customer Reviews: