I have worked with high end equipment from other production outfits. On jobs like those you want the best equipment, usually the firms rent high end equipment as needed. I'm starting my own company now. I invested in this lens because of its price. In the right hands this lens can render great images and video. The minimum aperture of 4.0 @ 55mm is descent, and better than 5.6 on the kit lens (18-55). Just note that the minimum focal distance is 1 meter, you cant focus on subjects closer than 1 meter.
This is not an inner focus lens, or weather sealed, or has metal construction. I knew that. but for $120, it has a long zoom range, image stabilization, and better bokeh than most camcorders.
My purpose for this lens is build a portfolio and serve as a workhorse for my first few paid gigs. The return on the investment will be quick, with that investing on better glass will be sooner rather than later. Just put a hood/matte box over it and the clients wont even notice... as if they even care, your final product should should build your credibility, not your gear.
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