Purchased this grip for my new Canon EOS 7D. It has always been a challenge to hold the camera in portrait mode. Flipping it 90 degrees and then placing your hand in a contorted fashion over the top of the camera is tricky in the best of circumstances and can contribute to having photos out of focus from camera shake. This grip solves that problem easily, and makes taking a portrait framed photo a breeze. The shutter release is duplicated on the battery grip so when you rotate the camera, the shutter release and main controls are right where your fingers need them to be. It does add size and heft to the overall camera, but I find the user interface to actually be improved no matter which way you wont to hold the camera in spite of the additional weight. Another way to think about adding this to your camera is that it turns an EOS 7D into a Mark !, for a lot less money (albeit it is still not full frame, and a few other features are not up to the hefty price tag either).
I strongly recommend considering this add-on. As a side benefit, you place two batteries in the compartment, so it effectively doubles the amount of shooting you can do at one sitting. If I were to suggest any further changes for Canon to make, it would be to allow the grip to be plugged in to re-charge the batteries without the necessity of removing them from the grip. All-in-all a very worthy addition to my EOS 7D.
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