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Canon PowerShot ELPH 330 12MP Digital Camera with 10x Optical Image Stabilized Zoom with 3-Inch LCD (Pink) (OLD MODEL)
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- Built-in Wi-Fi technology allows you to wirelessly transfer your images to social networking sites through CANON iMAGE GATEWAY
- Upload virtually anywhere on your iOS or Android device with free download of the Canon Camera Window app
- Capture beautiful 1080p full HD video in stereo sound with a dedicated movie button, zoom while shooting and play back videos on an HDTV via the HDMI output
- 12.1 megapixel CMOS sensor, DIGIC 5 processor, 10x optical image stabilized zoom and 24mm wide-angle lens
- ECO Mode reduces power consumption so you can shoot longer on a single charge
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|Auto Focus Technology|
|Battery Average Life||220 Photos|
|Continuous Shooting Speed||2.4 fps|
|Display Fixture Type||Fixed|
|Display Resolution Maximum||461000|
|Display Size||3 inches|
|Effective Still Resolution||12.1 MP|
|Expanded ISO Maximum||6,400|
|Expanded ISO Minimum||80|
|Exposure Control Type|
|External Memory Included||No|
|File Format||JPEG (Exif 2.3)|
|Flash Memory Type||SD/SDHC/SDXC|
|Flash Modes Description||Auto, Flash off, Flash on, Slow synchronization|
|Flash Type||Built-In Flash|
|Focus Description||Contrast Detection|
|Focus Type||Autofocus Only|
|ISO Range||Auto, 80, 100, 200, 400, 800, 1600, 3200, 6400|
|Image Aspect Ratio||1:1, 4:3, 3:2, 16:9|
|Item Dimensions||2.2 x 0.91 x 3.82 inches|
|Item Weight||0.32 pounds|
|Lithium Battery Energy Content||3.996 Watt Hours|
|Lithium Battery Voltage||3.7 Volts|
|Lithium Battery Weight||0.355 grams|
|Macro Focus Range||1 cm|
|Manufacturer Warranty Description||Comes with Manufacturer Warranty.|
|Maximum Aperture Range||F3.0 - F6.9|
|Maximum Focal Length||240 mm|
|Maximum Shutter Speed||1/2000 of a second|
|Maximum horizontal resolution||4,000|
|Memory Slots Available||1|
|Metering||Multi, Center-weighted, Spot|
|Minimum Focal Length||24 mm|
|Minimum Shutter Speed||15 seconds|
|Optical Sensor Resolution||12.1 MP|
|Optical Sensor Technology||CMOS|
|Photo Sensor Technology||BSI-CMOS|
|Processor Description||DIGIC 5|
|Sensor Cleaning Method||No|
|Shipping Weight||0.85 pounds|
|Supported Battery Types||Lithium-Ion NB-4L rechargeable battery & charger|
|Video Capture Format||H.264|
|Video Capture Resolution||1920 x 1080 (24 fps), 1280 x 720 (30 fps) 640 x 480 (30, 120 fps), 320 x 240 (240 fps)|
|Water Resistance Level||Not Water Resistant|
The Canon PowerShot ELPH 330 HS 12.1MP Digital Camera boasts enhanced built-in Wi-Fi that enables you to comment on photos and share them to social networking sites quickly and easily - even within specific groups. The powerful new 10x Optical Zoom with 24mm Wide-Angle lens gets you up close and out wide to capture the world in a whole new way, while the Canon HS SYSTEM - the combination of a 12.1 Megapixel CMOS sensor and DIGIC 5 Image Processor - delivers sharply detailed images with vivid, natural color, even in dark lighting. You'll make memories last in beautifully realistic 1080p Full HD video with a press of the dedicated movie button, and use new Hybrid Auto to automatically create an optimized video overview of your day's activities. High Speed AF ensures well-focused action shots, and Intelligent IS delivers blur-free images. Plus now shoot longer on a single charge with power consumption-reducing ECO Mode.
From the Manufacturer
Share with Powerful Style
Radiant in a sleekly rounded new design, the PowerShot ELPH 330 HS boasts enhanced built-in Wi-Fi® that enables you to comment on photos and share them to social networking sites quickly and easily – even within specific groups. The powerful new 10x Optical Zoom with 24mm Wide-Angle lens gets you up close and out wide to capture the world in a whole new way, while the Canon HS SYSTEM – the combination of a 12.1 Megapixel CMOS sensor and DIGIC 5 Image Processor – delivers sharply detailed images with vivid, natural color, even in dark lighting. You'll make memories last in beautifully realistic 1080p Full HD video with a press of the dedicated movie button, and use new Hybrid Auto to automatically create an optimized video overview of your day's activities. High Speed AF ensures well-focused action shots, and Intelligent IS delivers blur-free images. And now shoot longer on a single charge with power consumption-reducing ECO Mode.
Share Simply From Wherever You Are
Built-in Wi-Fi® allows you to wirelessly transfer your images to social networking sites through CANON iMAGE GATEWAY#; to a PC or upload virtually anywhere on your iOS® or Android™ device* with the free download of the Canon CameraWindow app**
The PowerShot ELPH 330 HS is equipped with enhanced built-in Wi-Fi® for on-the-go convenience when you want to share what you've recorded with friends, family and the whole world. The camera can connect directly to both iOS® and Android™ devices*, and upload images via the free Canon CameraWindow app** without a computer. Easily post your images to your favorite social networking sites through CANON iMAGE GATEWAY# or save them to the online photo album to share anytime, anywhere. The camera's built-in Wi-Fi® also lets you transfer images and video directly to your computer to update friends and family while you're traveling or out and about. Enhanced Wi-Fi® makes posting in real time possible, so you can keep everyone up to date with photos even as events unfold. Easily control the destination of your uploads to social networking sites; share with everyone, or send photos to selected groups. Post to groups, add comments, and edit and upload MOV video files from both iOS® and Android™ devices*. Frequently used devices and accounts are stored in the camera's Wi-Fi® history menu, so you can immediately connect with a simple touch. Share with other Wi-Fi® equipped PowerShot cameras, send images to your computer, and print your photos to Wi-Fi® compatible printers^. Built-in Wi-Fi® on the PowerShot ELPH 330 HS makes it easier than ever for you to express your creative flair, and share it with the entire world!
# One-time registration is required on CANON iMAGE GATEWAY online photo album.
* Compatible with iOS version 5.1/6.0 or later and Android devices version 2.3/4.0 or later. Data charges may apply.
** This software enables you to upload images to social network services. Before uploading images, please be aware that image files may contain privacy related information such as people and places. If necessary, please delete such information. Canon does not obtain, collect or use such images or any information included in such images through this software.
^ Wireless PictBridge certified printer is required.
Give Your Images a Whole New Perspective
10x Optical Zoom with 24mm Wide-Angle lens
The PowerShot ELPH 330 HS features a powerful Genuine Canon 10x Zoom Lens that delivers outstanding optical performance and versatility. Fitting a high-performance lens with such wide zoom range into a camera so thin would normally be considered an impossible feat, but Canon's expert optical engineering met the challenge, developing a lens that achieves outstanding compactness with high zoom power and superb performance. The zoom starts at 24mm wide-angle and extends to 240mm telephoto (35mm equivalent), covering an exceptionally wide range. The telephoto reach gives you the freedom to capture subjects from a considerable distance, while the 24mm wide-angle makes it easy to shoot sweeping landscapes, large groups of people and tall buildings.
Optical Image Stabilizer
Handheld shooting can often lead to camera shake, making photos and videos blurry. Canon's Optical Image Stabilizer is a sophisticated system that uses lens-shift technology to correct for unwanted camera movement. It makes handheld photography more practical, providing excellent image quality in many difficult shooting situations: outdoors at dusk, inside without a flash, and even at the telephoto end of the zoom range without a tripod. For photos, it enables shooting at slower shutter speeds, accommodating more low-light shooting situations than ever before without having to boost ISO sensitivity. With camera shake and vibration reduced, you get a sharper, steadier image. And because it is an optical system, there is none of the image degradation typical with electronic image stabilizers.
Experience the Power
12.1 Megapixel High-Sensitivity CMOS sensor
The PowerShot ELPH 330 HS employs a Canon 12.1 Megapixel CMOS sensor, which delivers state-of-the-art imaging performance and is optimized for use in compact cameras. Utilizing a sophisticated light–capturing design, it provides high sensitivity for improved high ISO capture with reduced noise. It is also a high-speed design, capable of rapidly capturing and moving image data to the processor, enabling faster continuous shooting and faster autofocus.
Canon DIGIC 5 Image Processor
The latest-generation Canon DIGIC 5 Image Processor works with the PowerShot ELPH 330 HS's image sensor to bring phenomenal increases in processing speed and power, delivering incredible detail in more situations, without the need for artificial light sources. Improved noise reduction produces clearer images when shooting in low light at high ISO speeds. The faster processing speed results in faster continuous shooting capability while maintaining full image quality. With the power of the DIGIC 5 Image Processor, the PowerShot ELPH 330 HS can achieve higher ISO sensitivity and even perform advanced functions like lens correction, special scene modes and much more.
Canon HS SYSTEM for exceptional low-light performance up to ISO 6400
The PowerShot ELPH 330 HS gives you the power to create images with spectacular depth, detail and emotional resonance. The 12.1 Megapixel High-Sensitivity CMOS sensor works in concert with the DIGIC 5 Image Processor to create the renowned Canon HS SYSTEM. With the Canon HS SYSTEM, you'll experience excellent tracking performance even in low light, and achieve gorgeous still image quality even at high ISO speeds all the way up to ISO 6400; beautiful low-light shots are possible with minimal noise and maximum detail in highlight and shadow areas. The Canon HS SYSTEM lets you use higher shutter speeds to capture clearer images with reduced noise and blur in a variety of situations for incredible photos and even when shooting video.
Get the Complete HD Experience
Capture beautiful 1080p Full HD video in stereo sound with a dedicated movie button; zoom while shooting and play back videos on an HDTV via the HDMI output
Simply touch the dedicated movie button on the PowerShot ELPH 330 HS to start recording video in 1080p Full HD that is breathtakingly vivid and realistic. You're free to use the full range of the zoom in movie mode, and sound is recorded in stereo. HDMI output allows you to view and share your video on an HDTV immediately, simply by connecting the camera to the TV with an optional HDMI cable.
Remember the Day in Crisp HD
New Hybrid Auto utilizes a combination of Smart AUTO and Intelligent IS to create a beautiful and steady 720p HD video clip in Movie Digest mode every time you shoot a still image
New Hybrid Auto on the PowerShot ELPH 330 HS brings enhanced image quality to the popular Movie Digest feature on PowerShot digital cameras. Movie Digest records up to four seconds of video every time you shoot a still image, then automatically joins the clips into a video that captures the essence of special days: vacations, important occasions, any time you're shooting many shots in a day. With Hybrid Auto, this "highlight reel" is more beautiful than ever. Hybrid Auto automatically recognizes the scene and optimizes camera settings to capture the highest possible image quality. The resulting 720p HD video is properly exposed, crisp and steady.
Faster Focus and High-speed Shooting
High Speed AF greatly improves focus speed and High-Speed Burst allows continuous shooting (6.2 fps) while maintaining superb image quality
The PowerShot ELPH 330 HS is equipped with Canon's latest advancement in AF technology: High Speed AF. The result of several improved technologies, High Speed AF delivers a significantly faster focus speed of 0.16 seconds and a dramatically reduced shooting lag time of 0.19 seconds for a super-responsive shooting experience that lets you capture every great shot as it happens. The technology also powers the camera's High-Speed Burst with continuous shooting at 6.2 frames per second. Moreover, images captured in High-Speed Burst maintain the camera's superb image quality.
Optimal Image Stabilization in Any Situation
Intelligent IS automatically chooses from six different modes to optimize image stabilization for the shooting condition
It's easy to capture clear, steady images with the PowerShot ELPH 330 HS, even in low light without using a tripod. That's because the camera is equipped with Canon's innovative Intelligent IS. The system analyzes camera movement and applies the best shake correction method for the shooting situation – allowing you to focus on framing and capturing your shot. For stills, the system automatically selects among Normal, Panning, Macro (Hybrid) and Tripod IS modes. When shooting video, the system automatically selects among Dynamic, Powered, Macro and Tripod IS modes.
|Normal||Corrects for a wide range of camera movement when shooting stills.|
|Panning||Panning motion is detected so that IS does not interfere with desired camera movement.|
|Macro (Hybrid)||Corrects for shift-type camera shake, which typically occurs in macro (close-up) shooting.|
|Dynamic||Effective for video shooting at wide-angle focal lengths, eliminating the unwanted shaking that typically occurs while walking.|
|Powered||Compensates for hand movement when shooting video at the telephoto end of the zoom range, where camera shake is magnified.|
|Tripod||When tripod use is detected, the Image Stabilizer is stopped because it is not needed.|
A Charge that Lasts as Long as a Memory
New ECO Mode helps reduce power consumption for longer battery life.
The PowerShot ELPH 330 HS takes energy conservation to the next level with ECO Mode, which provides more shots per single charge through LCD monitor and camera power management. ECO Mode can be activated for easy power preservation when an outlet is unavailable or the moment is too exciting to put the camera down. ECO Mode quickly wakes the camera from sleep when a button is pressed. With ECO Mode activated to conserve power, you can even stay connected for longer with the built-in Wi-Fi® feature on the PowerShot ELPH 330 HS. When the fun with family and friends runs late into the night, you can be assured your camera can keep up.
Smart AUTO for the PowerShot ELPH 330 HS makes it easier than ever to capture the sharp, bright, colorful images and videos you're looking for. By assessing various factors in both the background and the subject, the system recognizes 58 predefined shooting situations and automatically selects the camera settings that will yield the best possible results. Simply frame the shot you want, and in dozens of common or challenging scenarios the camera takes care of the rest. Hard-to-capture shots such as moving subjects, night scenes, backlit subjects, and landscapes at evening or on a bright, snowy day are instantly and effortlessly captured as "keeper" shots. Smart AUTO makes the PowerShot ELPH 330 HS ideal for capturing excellent quality still images and video on the go.
Shooting Modes/Special Scene Modes
|Smart AUTO||The camera automatically selects the best shooting settings for optimal quality based on subjects and environmental factors to provide point-and-shoot simplicity.|
|Movie Digest & Hybrid Auto||Automatically selects shooting settings for optimal quality and records a video clip every time you capture a still image. One day's worth of clips are then combined into a single video.|
|Program||The camera automatically and intelligently selects the aperture/shutter speed combination based on the shooting conditions.|
|Portrait||Brings the subject into focus while beautifully blurring the background.|
|Smooth Skin||Removes dullness, wrinkles, and harsh shadows for beautiful faces.|
|Smart Shutter||The camera automatically takes the photo when people smile, wink, or get into frame.|
|High-Speed Burst||Captures rapid action frame by frame, by shooting continuously at a high speed while the shutter button is held down.|
|Handheld Night Scene||Take clear and steady pictures at night without the use of a tripod.|
|Fisheye Effect||Now you can get the fisheye effect – a classic photographic distortion – without a fisheye lens.|
|Miniature Effect||Give images a miniature look with an effect that emphasizes perspective by blurring the top and bottom of the image.|
|Toy Camera Effect||Simulates photos taken with "toy" or pinhole cameras, darkening the image at the edges to create a vignette effect.|
|Soft Focus||Creates a hazy ambiance that's perfect for portraits and wedding photos.|
|Monochrome||Choose from three single-tone effects: Black-and-White, Sepia, or Blue.|
|Super Vivid||Super Vivid intensifies existing hues, saturating the scene with bright colors.|
|Poster Effect||Poster Effect combines several similar shades into one color, turning subtle gradations into eye-catching, scene-popping contrasts.|
|Color Accent||Choose to retain a single color in your image while other colors turn monochrome.|
|Color Swap||Select a color and replace it with a color you specify for special effects.|
|Snow||Shoot clear snow scenes without darkened subjects or an unnatural bluish tint.|
|Fireworks||Create brilliant images of skyrocketing fireworks.|
|Long Shutter||Use to blur moving subjects for artistic effect, ideal for urban night photography.|
|Stitch Assist||Easy-to-use guidelines simplify the shooting of aligned multiple frames that can later be combined (using bundled software) to create panoramic photos.|
|Movie||Record video; unwanted scenes can be deleted in playback mode.|
|Super Slow Motion Movie||Record your clips in high speed (approx. 240 fps), and then watch your videos in slow motion.|
Read about our customers' top-rated cameras on our review page: Point-and-Shoot Cameras
Top customer reviews
You should know that I have far more digital cameras than one person should own. My experience with them over the years has given me some degree of confidence in what I say about the Canon ELPH 330HS. This is my second Canon camera. I also own a Canon PowerShot SX230 HS which is similar in several ways.
I am an avid amateur travel photographer and my remarks are influenced by using my cameras extensively for that purpose.
I hope the following observations will help you make a decision about the Canon PowerShot ELPH 330 HS.
* The camera is quite small and a true pocket dweller.
* Mine is silver in color and it looks great.
* It takes excellent pictures with the AUTO setting, but there are many options for those who think they can do better manually.
* It has an extensive of list of shooting modes for every situation.
* It has face recognition along with blink and smile shooting features.
* The low light capacity of the camera is outstanding.
* 12.1 megapixels put a lot of detail in the pictures.
* The 10x optical zoom is plenty and the anti-shake feature keeps them crisp.
* The image stabilization feature works very well and it is automatic.
* Close-up shots are beautiful.
* The WiFi feature is outstanding technology and that makes this camera special.
* I use the WiFi in my ELPH 330 HS for wirelessly transferring photos to both iOS devices and PC computers. That is amazing.
* The camera stores images on SD memory cards so pictures can be shared with a computer that way too.
* Using the WiFi one can also upload photos directly to social networks or email.
* I used the free Apple app Camera Window to connect with my iPod 5g and it worked better than the Canon suggestions found in the DVD instruction manual.
* Paring with a PC computer is a bit tricky, but it can be done by ordinary mortals.
* The display window on the camera is large and bright.
* The 330HS movies are excellent and there are a number of shooting options available.
* There is even full HD video in stereo sound available.
* The fit and finish are very good and that means this is a solid high quality camera.
* Setting up the WiFi feature is not all that easy even though some of it is automatic.
* WiFi photo transfer is somewhat slow, but no problem.
* The camera controls are not made for large fingers.
* I miss the manual shooting mode wheel--poking around on screen based options is too slow to be useful if scenes, locations and objects change rapidly.
* The instruction manual on the provided DVD is confusing for setting up WiFi.
* The Hybrid movie feature is strange and seems to have limited purpose.
* I have yet to determine what the body of this camera is made of. It seems very light in weight which suggests plastic, but maybe aluminum.
* One can get bogged down and confused by the myriad of options available and it is difficult to find the way back out of unwanted settings. There is a way to re-set everything just in case.
That is about all of the first impression information I can offer. I plan to carry my new ELPH 330 HS to Europe later in the spring and hope to take advantage of the WiFi features for sending photos back home to friends and relatives while I am traveling abroad.
I have just returned from two weeks in Great Britain and almost 700 photos taken with my Canon ELPH 330 HS and I was very satisfied with the how it performed. This little camera did everything I asked of it. Transferring all of those pictures to my iPad and to my Windows 7 laptop via WiFi was a perfect addition to the many other features. I am even more impressed with this camera after putting it to a very rigorous test. I bumped the camera around a lot on our trip and without a case on it. I even dropped it once and it kept on ticking. As a travel camera it is the best of the bunch as far as I am concerned.
The choices available today in digital cameras might seem bewildering. In many ways, they are, for cameras are often classified in random fashion. No one seems to know what a "pocket" camera is, what a long-zoom camera is, and what affordable might happen to be. There is no clear distinction from where "point and shoot" ends and "enthusiast" or prosumer-marketed cameras begin. It changes annually.
We hardly buy cameras based on image quality alone. As I write this, the #1 selling digital camera on Amazon is the Nikon Coolpix L820, a fairly large and heavy 30x unit powered by four AA batteries. On the same list, the #11 spot is held by the same L820 with a red case. While a lot of camera for the money (selling at the same $170 level as this Elph 330), the Nikon L820 wins no "best of the best" awards, but buyers think quite differently.
There are a lot of things to consider, if you want to be satisfied with your camera for the life of your use with it. Although volumes have been written about image quality, that isn't the main reason why folks are dissatisfied with cameras, much less the only reason. Here are a few of the most common concerns, interlaced with Elph 330 relevant comments.
Digital cameras with dead batteries don't work well. The current lithium-ion type of rechargeable battery isn't new technology at all. Batteries can be of most any capacity a manufacturer wants them to be, though few relish the prospect of running a digital camera with fork-lift batteries.
They are often small, for a battery enclosed inside the frame of a camera partly determines the envelope dimensions and weight of the camera. It is hard to get a light camera if it runs on four AA batteries, which at one time was common. Cameras are not totally redesigned annually, just re-marketed annually. Yet, when more features are added (better image stabilization, larger LCDs, etc.) battery drain goes up and life drops in concert. We don't want larger, bulkier cameras in general, and manufacturers like to build upon existing frames, so the quicker, more powerful zoom motors and bigger LCDs take their toll, as does advanced image stabilization arrays.
The Canon ELPH 330 HS (IXUS 255 HS in Europe) takes the NB-4L battery, and is good for about 220 still-image shots. For video, you'll do well to get 45 minutes or so, less in cold weather. As a rule of thumb, lithium-ion cells give 65 - 70% life at 32 degrees F. vs. 70 degrees F. Extra batteries are readily available and inexpensive: I always carry two fully-charged extras, in addition to the one in the camera.
You can't have too much usable zoom, but that of course comes with a price. The ELPH 330 has a 10x zoom (24mm - 240mm), something everyone will appreciate vs. the common 5x or 8x variety shirt-pocket cameras. Canon also has their "Zoom Plus" 20x mode, a digital zoom along the lines of Sony's Clear Image and Panasonic's Intelligent Zoom. All of these digital zooms do about the same thing. While they aren't as good as true optical zoom, they do produce far better results than older digital zoom attempts did. To say no loss of image quality isn't strictly true, but for 4 x 6 or 5 x 7 prints few could notice the difference.
Waiting for a camera to autofocus or to save images to file is no fun. Canon's compact cameras have been sluggish in times past, including the SX230 that I eventually quit using in favor of a Panasonic ZS-15. Autofocus time and lag time is significantly reduced in the ELPH 330, about one third faster than their previous 310 and other models. It is a readily noticeable and welcomed improvement. Autofocus does do some searching, particularly when using zoom in low-light.
Invariably, when small sensors are overpopulated with super-dinky photo-sites, image quality suffers. How much it suffers is contingent on the camera's software and processor, but it does suffer. Unfortunately, mega-pixels sells cameras, and if it doesn't make dollars it doesn't make sense. Fortunately, Canon has stayed with the 12MP sensor, while others have succumbed to the large file, but lower quality nonsense.
Within its range, the ELPH 330 takes far better than average stills. It handily out-shoots several similarly sized pocket cameras at ISO 800. With low noise images to ISO 1600, less than 1.5%, it does as good or better than many cameras at base ISO.
Few compact cameras are ideally suited to video for reasons of battery life and image stability when not using a tripod. Enclosed batteries in small chassis make for a very poor heat sink as well. This Canon does just average in the video quality department, very dark in low light and just average quality otherwise. It isn't a resolution issue.
FOX and Disney (ABC, ESPN) broadcast in 720p HD, the rest mostly use 1080i. The hyped 1080p capabilities of pocket cameras make little sense, including this Canon as the harder to edit 1080p is at 24 fps per second, or film rate. Unless you plan on burning Blu-rays, using anything other than 720p is a waste of file size editing time, rendering time, and upload time with footage captured with a small-sensored still camera. It makes even less sense if the video is viewed on a Smartphone with a 3.5 - 4 inch screen for example.
Though a recent, loudly touted "feature" in cameras, it is one of very little value as far as I'm concerned. Sending pictures to yourself makes little sense, nor does spamming social media direct from a camera. Images of interest that are sent along invariably benefit from a bit of thoughtful review, light cropping, and so forth. The grand benefit of frenetically rushing to send an image of a bowl of oatmeal straight to Facebook under the guise of "sharing" somehow escapes me. While perhaps theoretically useful for professional engagements where you'd like to show images to clients immediately, it serves mostly as yet another way to needlessly drain the battery of a compact camera.
Jim Fisher, using Imatest to determine the sharpness of the Elph 330 lens, found that it scored 2069 lines, well above the 1800 lines required for a sharp photo, and dramatically better than the Panasonic SZ-7's 1563 lines. Jim Fisher also found the noise levels held under 1.5% at ISO 1600, rising to a still quite respectable 1.9% at ISO 3200. The Nikon P510 bridge camera scored 1,865 lines, while the Canon SX40 HS scored 1,836 lines. The Panasonic FZ-200 scored 1811 lines; the Panasonic ZS-20 scored a weak 1662 lines per picture height.
The Elph 330 starts out at F/3.0 at the wide angle end, fairly bright for a compact, but drops off to a small F/6.9 at the 10x end. The Elph 330's lens is demonstrably sharp, better than many more expensive cameras from many brands, including other Canon product. It betters both the premium 5x compact Canon S120 that managed 1897 lines at 24mm / F/1.8 and edges out the latest Canon SX280 that managed 1957 lines. While lens sharpness isn't the exclusive barometer for grading a camera, the Elph 330 is class-leading in this regard, and produces sharper images than several "enthusiast" level compacts that sell for more than double the price.
The small flash unit of the Elph 330 is just average, not nearly as effective or as even (some vignetting) as the more substantial flashes found on larger footprint cameras. It is one of the compromises inherent in small, light cameras, and the Elph 330 is no exception. The best thing about the Elph 330's flash, as far as I'm concerned, is that don't need to use it as much as some super-compacts make you.
CONTROLS / HANDLING
This is a 5 ounce, very compact camera. With its diminutive form factor, less buttons, wheels, and smaller buttons in general are a consequence of retaining the small envelope dimensions. If you have moderately chubby fingers, you won't like this camera. I don't have chubby fingers, but the flush buttons and lack of a raised control wheel made using this camera in other than just full automatic, "hit the button mode" a chore.
This is a superb pocket camera, that does what a camera should do: take good images, and take them reliably. Its general no flash performance, for this super-compact class of camera, is good, despite its dark F.6.9 lens @ 10x. If you put a high priority on bulk and weight, and can live with the tiny flush button controls, it takes satisfying pictures for this light and small class of camera. If you can tolerate an extra few ounces, you'll be able to get far more out of the 7 oz. - 8 oz. class of pocket camera, though, with easier to use and more appropriately sized controls, along with longer focal lengths.
Copyright 2013 by Randy Wakeman and Randy Wakeman Outdoors.
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