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Can't Buy My Love: How Advertising Changes the Way We Think and Feel Paperback – November 2, 2000

by Mary Pipher (Foreword), Jean Kilbourne (Author)

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Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.

“When was the last time you felt this comfortable in a relationship?” —An ad for sneakers

“You can love it without getting your heart broken.” —An ad for a car

“Until I find a real man, I'll settle for a real smoke.” —A woman in a cigarette ad

Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.

Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

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Editorial Reviews

Review

Susan Faludi author of Backlash Jean Kilbourne's work is pioneering and crucial to the dialogue of one of the most underexplored, yet most powerful, realms of American culture: advertising. We owe her a great debt.

Self magazine Backlash meets The Beauty Myth....a scathing attack on the powers that tell us what, how much, when and why to buy.

About the Author

Jean Kilbourne,Ed.D, is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. A widely published writer and speaker who has twice been named Lecturer of the Year by the National Association for Campus Activities, she is best known for her award-winning documentaries, Killing Us Softly, Slim Hopes, and Pack of Lies. She lives in Boston, Massachusetts.

Paperback: 368 pages
Publisher: Free Press; 59010th edition (November 2, 2000)
Language: English
ISBN-10: 0684866005
ISBN-13: 978-0684866000
Product Dimensions: 6.1 x 0.9 x 9.2 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review: 42 customer reviews
Amazon Best Sellers Rank: #145,763 in Books (See Top 100 in Books)
- #114 in Books > Business & Money > Marketing & Sales > Marketing > Research
- #270 in Books > Business & Money > Marketing & Sales > Advertising
- #585 in Books > Politics & Social Sciences > Social Sciences > Communication & Media Studies

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dudley1094

Five Stars

August 31, 2017

Format: PaperbackVerified Purchase

In great shape

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Amazon Customer

Five Stars

April 5, 2017

Format: PaperbackVerified Purchase

great

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The Inner Oh

Leave the bias at home

January 8, 2016

Format: PaperbackVerified Purchase

This book suffers from the authors bias. And It may be fine if I felt she was correct in her thoughts. But I disagree with how she views the ads. Because of her bias, the book suffers. She reads way more into the ads than I think anyone else would and she has spoken with none of the advertising agencies to find out what concept they were going for. So we must accept her point of view. For example, there is an ad with a woman showing a LITTLE bit of cleavage, but the author says her breast are almost completely exposed? She mentions a man is threatening a woman when all we actually see is a hand holding a pack of smokes and a cigarette. Again, i was really fed up with this author and he unrealistic bias halfway through the book. I'm only going to finish it because it is required for a class I'm going to take. The book does hit the mark on some ads, and she does cover the tobacco industry's lies. I now understand how generations of smokers were suckered into smoking.

If not required, I'd pass on this book. The authors unfounded bias ruins the book.

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Debra Mollen

You'll never look at advertising the same way again

March 29, 2002

Format: PaperbackVerified Purchase

Jean Kilbourne has a truly rare gift for finding purpose in and explicating insight into the thousands of ads that bombard us on a daily basis. It is fascinating to watch her meticulous, brilliant, even-handed exploration into the world of advertising. Her cogent remarks on the psychology of advertising bring a rare glimpse into previously unchartered waters. Having been a long-time fan of her films, it was also a distinct pleasure to read about her own personal and professional development in the first chapter as it was affected by the products advertisers insist we need to be fulfilled. Those interested in psychology, sociology, communication/cultural studies, and feminism should ensure this book is read and kept forefront on the bookshelf. It would be ideal as a college text as well.

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Brian

Five Stars

May 22, 2015

Format: PaperbackVerified Purchase

Good purchase!

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Mary Snyder

Fascinating and Frightening

January 10, 2002

Format: PaperbackVerified Purchase

Jean Kilbourne does an excellent job of taking you through the mindfield of advertising. I was shocked to learn that America is one of the few countries to allow advertising directed at kids and after reading this book, I know why it is outlawed in most places. Throughout this well developed and researched book, I found myself shocked and stunned -- and that's not easy to do to me.
Everyone should take a look at this book. The insidious nature of advertising is made apparent and if you think you aren't impacted by advertising then you truly should read this book. Fascinating and frightening.

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paula

Five Stars

July 28, 2015

Format: PaperbackVerified Purchase

THank you.

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Preston C. Enright

Also see the DVD with Jean Kilbourne

August 6, 2006

Format: PaperbackVerified Purchase

This book's ideas need to reach more people. It seems we're inundated with stories of child molesters, drug pushers, and other threats to us and our children; but the 200 billion dollars spent by the junk food makers, pharmaceutical pushers, military recruiters and others to colonize the hearts and minds of our kids is often overlooked. Sadly, many of those who are learning to look critically at the commercial media are often more privileged economically. Maybe we can find ways to reach out to other sectors of our society through letters to editors, calls to talk radio, writing on message boards and so forth. Also, there are additional resources that we can use to share perspectives to help protect people (kids and adults) from the psychological warfare of Big Business. I'd recommend DVDs like "Deadly Persuasion" from the Media Education Foundation, which is an expose of tobacco and alcohol advertising presented by Jean Kilbourne. There is also the award-winning film called "The Corporation" available from Amazon. Subscriptions to "Adbusters" and "New Moon" are also very helpful outreach tools.

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Most recent customer reviews

Patrick D. Butler

Five Stars

as advertised

Published on March 3, 2016

Lauren R.

Good content but not the neutral standpoint I was hoping for

Overall, I enjoyed this book. It is very research-heavy and includes many examples of advertising taglines and campaigns and a good deal of black and white advertisement examples...Read more

Published on January 23, 2016

Kegan C.

Five Stars

Very interesting and informative. Will definitely not look at ads the same way again.

Published on December 24, 2014

Juliano Viana

brilliant, full of ideas to understand and change the world

This is a book that show us the effect of advertising in our lives. Brilliantly written, full of examples, makes you angry, but also prepares you to deal with ads and maybe find a...Read more

Published on May 11, 2014

MGT

Marketing Class required read

This is another book that I read for my Marketing class and was focused on the agencies that used sex and desire to sell their products.Read more

Published on July 30, 2013

woody

Enlighteningi

I have always known that advertising had an impact on society as well as individuals but didn't see the details.Read more

Published on April 29, 2013

David Ip

brilliant book

brilliant book mocking of modern over-consumerism..the excessive never enough, self-destructive ways that are blatantly spotted by the advertisers as total weakness..Read more

Published on December 6, 2012

visionaryprism2

A feminist and abolitionist blog masquerading as a book

This is a book that could have been and should have been alot better but suffers from the author's insistence on us taking her word for much of her analysis rather than providing...Read more

Published on April 18, 2012

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