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Can't Buy My Love: How Advertising Changes the Way We Think and Feel Paperback – November 2, 2000
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“When was the last time you felt this comfortable in a relationship?” —An ad for sneakers
“You can love it without getting your heart broken.” —An ad for a car
“Until I find a real man, I'll settle for a real smoke.” —A woman in a cigarette ad
Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.
Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
- Print length368 pages
- LanguageEnglish
- Publication dateNovember 2, 2000
- Dimensions6.13 x 0.92 x 9.25 inches
- ISBN-100684866005
- ISBN-13978-0684866000
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Self magazine Backlash meets The Beauty Myth....a scathing attack on the powers that tell us what, how much, when and why to buy.
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Product details
- Publisher : Free Press; 59010th edition (November 2, 2000)
- Language : English
- Paperback : 368 pages
- ISBN-10 : 0684866005
- ISBN-13 : 978-0684866000
- Item Weight : 1.05 pounds
- Dimensions : 6.13 x 0.92 x 9.25 inches
- Best Sellers Rank: #1,139,601 in Books (See Top 100 in Books)
- #505 in Market Research Business (Books)
- #1,412 in Advertising (Books)
- #3,919 in Communication & Media Studies
- Customer Reviews:
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If not required, I'd pass on this book. The authors unfounded bias ruins the book.
Everyone should take a look at this book. The insidious nature of advertising is made apparent and if you think you aren't impacted by advertising then you truly should read this book. Fascinating and frightening.
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