- Hardcover: 234 pages
- Publisher: Palgrave Macmillan; 2013 edition (August 1, 2013)
- Language: English
- ISBN-10: 113727851X
- ISBN-13: 978-1137278517
- Product Dimensions: 6.4 x 0.9 x 9.4 inches
- Shipping Weight: 14.9 ounces (View shipping rates and policies)
- Average Customer Review: 14 customer reviews
- Amazon Best Sellers Rank: #2,244,584 in Books (See Top 100 in Books)
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Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands 2013th Edition
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"Capture the Mindshare and the Market Share Will Follow is an insightful, 360-degree book on the next generation of branding, exploring all the key ingredients you'll need to craft a truly amazing 'mindshare' brand." - Martin Lindstrom, Branding Expert and bestselling author of Buyology and Brandwashed
"A terrific step-by-step guide for anyone starting or looking to grow their business. Gill lays out the necessary ingredients to craft a brand that resonates with its target and gets noticed - in the right way." - Heather Wilson, Executive Vice President & Corporate Group Director, Ogilvy Public Relations
"Gill skillfully sums up the intricate connection between innovative business practices that drive organizational success and the human characteristics that create an engaged and inspired workforce. A must-read for any professional." - Andrew J. Kaplan, President, Worldwide Networks, Sony Pictures Television
"This wonderful book gets to the heart of your branding and gives you the tools to build lasting fame. Libby Gill takes you into your customer's mind and keeps you there with excellence." - Joseph and JoAnn Callaway, authors of the New York Times bestseller Clients First: The Two Word Miracle
"There isn't, or shouldn't be, a marketer among us who does not search for the emotional connection between their Brand and their Consumer.This book deciphers the emotional state to get you to the treasure of a true and lasting connection with your consumer." - Dan Ginsberg, CEO, Dermalogica
"Gill has captured in plain language what we all know.. to build market share you need to capture people's hearts and minds. If you want to build your brand and increase market share, you have to read this book!" - Chester Elton, New York Times bestselling author of The Carrot Principle and All In
"This book is a phenomenal road map. Each step provides a great working block for building powerful and sustainable brands." - Said Aghil Baaghil, Brand Marketing Consultant & Author of The Power of Belonging
"A clear, easy-to-understand blueprint on building a brand that will make your company stand out from the crowd." - Veronique Poty, International Business Developer, Northern France Chamber of Commerce
About the Author
Libby Gill is an internationally respected executive coach, brand strategist, and bestselling author. Libby works with top companies to help them successfully position their leaders, business, and brands including Nike, Disney, Kellogg, Oracle, PayPal, Royal Caribbean Cruise Lines, and more.Libby is a frequent TV and radio guest offering expert opinions and guidance on brand strategy and professional development. She has appeared on the Today show, Dr. Phil, CNN, NPR, Oprah & Friends Radio,and many more. She lives in Los Angeles, California.
Top customer reviews
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I have understood the importance of branding but have never seen it described in such clear, practical terms before. Libby Gill is an excellent writer who understands the importance of stories, examples and case studies. She uses real companies with real challenges and opportunities to bring to life her 7 C’s of Clarify, Commit, Collaborate, Connect, Compete, Communicate, and Contribute.
I resonated with all the points she made because they’re consistent with a core value I have about being in business: It’s all about the relationships we create – with our clients/customers as well as our employees. The goal is to “build long-term loyalty based on hope, trust, and respect.” If you’re committed to establishing that kind of culture in your company and with the people you serve, you owe it to yourself to get this book. Inside you’ll find a wealth of realistic, useful ideas that you can start implementing immediately.
Her ideas, and the stories presented to reinforce them, are applicable in most businesses. The only issue I had with them was that it many of the suggestions seem to be for established businesses with a larger cash flow. This is really not for new businesses with a restricted budget.
So, if you are a bit more established with your business or are simply looking for techniques that you can apply when your business has a bit more cash this is the book for you.