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Career Distinction: Stand Out by Building Your Brand Hardcover – June 11, 2007
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From the Inside Flap
As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professionaland you'll do it without having to be someone you're not.
Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.
In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:
Brand yourself for career success
Determine how others perceive you
Develop your unique value proposition
Define your target audience
Tell your brand story
Express yourself clearly and consistently
Build and manage your online identity
Stay on-message and on-brand every day
Increase your "career karma"
The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organizationbranding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.
From the Back Cover
Praise for Career Distinction
"Hands down, this book is the bible on branding for your career!"
Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommendCareer Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Top Customer Reviews
tough job market.
As an executive coach, I use Career Distinction's fabulous branding process of Extract (chapters 4-7), Express (chapters 8-11) and Exude (chapters 12-14) with all of my clients.
Here's what Carlos, one of my executive clients in Minneapolis, MN says about his experience with Career Distinction's 3-step branding process: "I have a much clearer view of what I do, how I do it, and why it works for me. Instead of just being successful professionally and making money, I have a much better understanding of how to attain fulfillment, happiness, and balance. Today my work is still a fundamental part of my life but is no longer the center of my life. My branding statement is: `A passionate, multicultural, and enterprising leader who recognizes and seizes opportunities, exhibits savvy in relating to others, and achieves dramatic results by orchestrating, negotiating, and closing win-win deals.' And, my tagline is `Strategy-Orchestration-Negotiation.'"
How do you make sure you are doing all the right things, look deep inside yourself and write a list of what makes you the strong, vibrant individual you are and develop your own brand of self. You are the best you anyone could be so make sure you are conveying that with strength to solve problems, opportunities to be part of a team, communicate as well as you listen, consistently display how invaluable you are to your employer.
Design a website that highlights your achievements talking about your empowered state of mind, start a blog that makes your digital presence known without involving yourself in drama, understand your work environment is a display of your personality, and always dress for success. Make others notice you by creating a mission statement that sums of your positive believes and can do attitude, everyone should notice the good around you.
Want to be a great person embrace your mistakes, want to be a thoughtful human being celebrate your little victories, want to get noticed by others look inside and make sure all your great attributes are on display every day.
In a world where YOU can be "Googled", you need to think about your brand identity, how you are perceived on the net.
This book helps you to create or enhance your brand identity, teaching how to:
- create your own brand;
- build your own online identity;
- create your own story;
- identify your career goals.
A must read for anyone looking for a new job or wanting to improve the way the current employer sees her/him.
Most Recent Customer Reviews
Excellent book on the subject of branding and marketing yourself.Published 8 months ago by Albert Kertis
Here is a book really worth reading by every personal brand expert. As an image consultant with practical background in personal branding, I found this book really helpful. Read morePublished 17 months ago by Wumi Balogun, CIC
I have used "Career Distinction" and the workbook as an incredible tool to take all of my leadership and career coaching clients through their " career discovery... Read morePublished on June 29, 2014 by Valli Swerdlow
Thorough discussion and advice on developing a personal brand. It is an excellent read for all types of professionals at all stages in their career.Published on April 29, 2014 by Ryan Frischmann
Very inspirational. I value this book not just in the professional sense but also in the personal one. I had never created a personal vision for myself. Read morePublished on January 13, 2014 by Christine Hillsgrove
Empower yourself to go through a process that will capture your strengths and talents so that you can be in charge of your own destiny. Read morePublished on November 3, 2013 by Valli Swerdlow
Arruda and Dixson's book, Career Distinction, is a comprehensive look at the personal branding process, from uncovering your unique promise of value, to expressing your brand in... Read morePublished on April 18, 2013 by Beth Stefani, Executive Career Coach
I came across this book during my training as a Personal Branding Strategist. The book is full of inspiring knowledge on how to build your brand. Read morePublished on April 9, 2013 by Marina Vogopoulou