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Career Renegade: How to Make a Great Living Doing What You Love Paperback – January 13, 2009
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From Publishers Weekly
For all the corporate drones who feel drained and devalued by their jobs and long to pursue their passions, Fields, a high-powered attorney turned successful entrepreneur, offers a motivational and practical guide to starting your own business. The author tells his own story of corporate disillusionment and physical deterioration (capped by a stress-exacerbated heart attack, which he interpreted as his body literally rejecting his career) to a new life as a fitness entrepreneur. Fields moves beyond self-help rhetoric to proffer helpful, no-nonsense steps for aspiring business owners, acknowledging that career renegades must not only identify their own secret passion but must also translate it into a profitable and sustainable enterprise. In addition to sharing inspirational career renegade cases studies, such as Liv's Story, in which a frustrated artist discovers a profitable niche decorating custom cakes, Fields provides pragmatic strategies for creating a realistic business plan, exploiting technology and employing affordable guerilla marketing. While the author does not spend much time addressing the financial risks, chances of failure or enormous commitment of personal energy and resources involved in entrepreneurship, he does provide an engaging firsthand look at the rewards in doing what you love for a living. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Renegade in the title is appropriate, especially if readers are searching for a traditional career guide, which this is not. Instead, former high-powered New York City lawyer turned serial entrepreneur Fields leans heavily on the 75 percent of employees who are dissatisfied with their jobs. The first part involves discovering one’s secret passion, via a few exercises. What makes the journey with this author worthwhile are his sections on determining the exact work path (yes, via research on the Internet) and on developing a business. The references and ideas will inspire; he also interviews quite a few renewed careerists, whether it’s the tale of the young mother who started the Young Rembrandts franchise or an artist who found her passion in creating edible art through her family-owned Rivera Bakehouse. Part 3 zeroes in on honing online knowledge and creating an authority figure, via such social networks as MySpace or through blogging and word of mouth. --Barbara Jacobs
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Whether you want to leave your job and go out on your own or you want to carve your dream job from your current position --this book is for you.
I highly recommend to all of my friends trying to find themselves, in the 'career' sense of the word. Young professionals, recent grads, or anyone looking for a career upgrade get this book.
I have it bookmarked in several places and will definitely be referencing it several times. I was particularly impressed with the methods he outlines on how to research your idea and find out if there is a market for it.
If you are thinking about following your life's passion and want to know where to start, this is your book.
- You hate to get up in the morning because you hate your work;
- You have become physically ill from work;
- You feel empty in your work and search for deeper satisfaction;
- You long to take charge of your working life and the people you work with; or
- You want a better-quality life, with more balance, instead of the daily grind you endure today.
Career Renegade helps you identify a career that gives you the most satisfaction. Have you ever heard about being "in the zone"? Ever wondered what that was like? Well, you too can achieve such a deep state of concentration in your work that time seems to stand still and you can barely tear yourself away from it. This is your true inner passion.
Once you've identified your passion, the book tells you how to turn that into a fiscally viable business or career path. It not only explains WHAT to do -- but more importantly HOW to do it. You'll get pumped up and inspired, but you will also walk away knowing how to channel that inspiration into action.
I love the human interest in this book! Jonathan Fields, the author, tells stories throughout the book. He tells his own story and also the stories of others who have made unusual career moves or pursued a non-traditional career route.
The book has detailed resources about how to use the Web to research customer demand for your business. It goes well beyond "look it up in Google" to much more subtle and lesser-known research methods.
It also identifies marketing resources to help you promote your business and draw in customers and sales - with lots of emphasis on the most up-to-date online marketing methods. Marketing has changed dramatically in the past decade, and this book reflects the most up to date methods. It's written in a way that anyone can understand - you don't have to have a marketing degree to figure them out.