Ryan starts the book with a wake up call type of story where he realizes he was getting mistaken for a drug dealer. I won't spoil the rest by explaining more, but I can relate because there are hundreds of people who share my namesake, so personal branding online can be challenging. How would anyone know they're finding me versus the 499 other people with my name?
He offers his DICE model, which is a great process. The basics are: D) - Define your brand I) - Integrate your brand online C) - Create content for your brand E) - Engage with your audience
The whole book dives into the how's & why's of these. It's compelling stuff. I really love his notion that there's a huge difference between "brand" (current state) and "branding" (what you're actively doing). My work sits near the concept of personal brand. Although it's a different type of professional development, I still meet people constantly who pay no conscious attention of their personal brand until they're actively looking for a job. And really, that's too late. Ryan makes it approachable and interesting when you don't need it so that it can serve you when you DO need it.
You've probably neglected your career, relied on hard work and experience (sorry that just doesn't cut it anymore) and have no idea how to uncover your unique value or how to communicate it digitally to the rest of the world.
Well at least, that's what I realised for myself after reading Ryan's book.
Ryan doesn't beat around the bush and tells it to you straight. At times it's confronting. It's hard to face the facts that you are to blame for where your career is. No-one else. The good news is Ryan lays down the plan to get you back on track and establish your credibility and authority.
The first half of the book is all about uncovering your values, what is really important to you, what you're good at and finding your niche. There's lots of practical exercises and advice to help you understand what it is that makes you tick.
The second half is about how to build your brand on social media (Ryan suggest starting with two channels, LinkedIn and Twitter), find your audience and share your wisdom. He shows you how to setup your profile, nurture influencers, curate content and how to find and engage with your audience.
A couple of things really resonated with me:
We can't look to past success to predict the future. How many people do you know who got the chop and never saw the axe coming?
We often get to the point where we think "I've earned my success and paid my dues" so we put the brakes on. Those juicy projects start going to someone else, the innovation and enthusiasm that got you where you are fade as you enjoy the fruits of your labour and then you start to become invisible.
Finally, establishing your credibility, being seen as an authority in your field and earning the attention of the right people is achieved by helping people. Ryan makes it clear that if you focus on being authentic and consistently bringing value to your audience the rest will come.
I truly enjoyed this book. I've read several on Personal Branding and this is one of my favourites. Ryan is also very engaged on social media and delights in interacting with his readers, which I also really appreciate.
I can recommend CareerKred without hesitation and know it's a book I'll be returning to many times over the years.
What I love about this book is the step-by-step DICE process that Ryan created and all the resources he offers. He walks you through the why + how to create a digital personal brand. By investing the time to read the book and doing the exercises in the workbook in a pace that works for you (download link included in the book FREE), you will create the foundation of your personal brand, including your tagline, with the help of several assessments and your own targets. I highly recommend this book to anyone, we're all a personal brand after all, and social media is here to stay :) Also, check out his podcast "The Brand New You", it's an excellent resource on so many levels.
I first learned about Ryan through his amazing podcast The Brand New You Show. Through his outstanding interviews with career coaches and business leaders, I learned so much! As a career coach, I am constantly searching for career related wisdom I can share with my clients so that I can be a better coach. I decided to get his book given his outstanding content from the podcast and I read the whole thing in one day. Ryan's DICE process creates an easy-to-use method for building your digital brand. He also does a great job of helping folks understand the importance of taking control of their digital brand, which is critical in today's digital first world of employment. Career Kred is not only a must read for folks striving to build their digital brand, it is also a must have in any career coach's toolbox. Highly recommended folks - GET IT!
This book is a must for everyone nowadays. It is easy to read and as a professional with 10+ years of experience between management consulting and finance - currently transitioning to strategic communication & digital marketing, I could relate with all the concepts it highlighted. More importantly, the book teachings are highly actionable as the author presents the DICE framework that every professional could follow to build their digital personal brand and become whomever they want to become and be known for.
I had the opportunity to read an early draft of this book and loved it. Ryan developed the DICE system out of his own experience helping people understand and build their personal brands. His story of being passed over for a promotion, as well as his journey to build his own brand, showed me how I could do it too. I think the DICE system is smart and practical. Great book Ryan.
Ryan is a true expert on personal branding. Using his DICE process, I have elevated my CareerKred by first figuring out what I wanted to be know for, then making that thing known to the world and finally engaging with others to demonstrate my expertise in that area. His book is chock-full of both principles and specific actions for establishing your brand online. I highly recommend this book to anyone looking to stand out in their career.
I was a full time elementary teacher for 35 years and have been a part-time teacher for the past twelve years. As a teacher, I am very impressed by the way Ryan has organized his book. His book is organized with precise directions and resources to help you in our digital age. I am not in the “business world”, but people who teach business should definitely read this book and share with their students! Great job, my son!