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Carter G. Woodson: History, the Black Press, and Public Relations (Race, Rhetoric, and Media Series) Hardcover – September 25, 2017
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This study reveals how historian Carter G. Woodson (1875-1950) used the black press and modern public relations techniques to popularize black history during the first half of the twentieth century. Explanations for Woodson's success with the modern black history movement usually include his training, deep-rooted principles, and single-minded determination. Often overlooked, however, is Woodson's skillful use of newspapers in developing and executing a public education campaign built on truth, accuracy, fairness, and education. Burnis R. Morris explains how Woodson attracted mostly favorable news coverage for his history movement due to his deep understanding of the newspapers' business and editorial models as well as his public relations skills, which helped him merge the interests of the black press with his cause.
Woodson's publicity tactics, combined with access to the audiences granted him by the press, enabled him to drive the black history movement--particularly observance of Negro History Week and fundraising activities. Morris analyzes Woodson's periodicals, newspaper articles, letters, and other archived documents describing Woodson's partnership with the black press and his role as a publicist. This rarely explored side of Woodson, who was often called the "Father of Black History," reintroduces Woodson's lost image as a leading cultural icon who used his celebrity in multiple roles as an opinion journalist, newsmaker, and publicist of black history to bring veneration to a disrespected subject. During his active professional career, 1915-1950, Woodson merged his interests and the interests of the black newspapers. His cause became their cause.
- Print length202 pages
- LanguageEnglish
- PublisherUniversity Press of Mississippi
- Publication dateSeptember 25, 2017
- Dimensions6 x 0.63 x 9 inches
- ISBN-10149681407X
- ISBN-13978-1496814074
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Carter G. Woodson: History, the Black Press, and Public Relations (Race, Rhetoric, and Media Series)Burnis R. MorrisHardcover - Most purchased | Lowest Pricein this set of products
Carter G. Woodson: A Life in Black History (Southern Biography Series)Jacqueline GogginPaperback
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About the Author
Burnis R. Morris, Huntington, West Virginia, is the Carter G. Woodson Professor in Marshall University's W. Page Pitt School of Journalism and Mass Communications, where he has taught courses in reporting, editing, diversity, mass media history, and public relations. He also created and directed for more than a decade the Fourth Estate and the Third Sector, a national training program for journalists who cover tax-exempt organizations and philanthropy.
Product details
- Publisher : University Press of Mississippi; 1st edition (September 25, 2017)
- Language : English
- Hardcover : 202 pages
- ISBN-10 : 149681407X
- ISBN-13 : 978-1496814074
- Item Weight : 15.5 ounces
- Dimensions : 6 x 0.63 x 9 inches
- Best Sellers Rank: #954,676 in Books (See Top 100 in Books)
- #601 in Historiography (Books)
- #2,954 in Black & African American Biographies
- #3,146 in Communication & Media Studies
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As explained in Carter G. Woodson: History, The Black Press, and Public Relations, Woodson’s central insight was that black residents and community newspapers should assiduously work to document and preserve the history of the black communities they lived in and served. This insight grew out of his contention that although black history was rich in achievement, it was neglected, ignored or viewed with contempt. The corrective was education and black newspapers could play a vital role in providing that corrective. He dedicated his life to promoting that education in a variety of ways including writing books and founding seminal journals and organizations, including the Association for the Study of Negro Life and History and the Journal of Negro History. At his death in 1950, he had achieved general renown. Today, outside a small group of scholars, he is largely forgotten, even by those whose self-proclaimed expertise is in black history. (In the epilogue, several anecdotes are recounted illustrating this point.)
Woodson’s life was itself a validation of his theories. Born in 1875, he was the son of former slaves His father was a Civil War veteran, an illiterate carpenter and railroad worker who taught his son that poverty “was more honorable than to serve one as a menial.” Thoroughly embracing his father’s work ethic and strong sense of morality, Woodson earned his BA from the University of Chicago and in 1912 earned his PhD from Harvard University, the second black man in that school’s history to earn the advanced degree. He went on to write 30 books and to launch Negro History Week in 1926.
Carter G. Woodson is a richly annotated work of scholarship. However, Professor Morris is a former journalist and the writing is clear and easily accessible by general readers to whom I can enthusiastically recommend it. Further, in my opinion, it should not be regulated to academia, but should be used and referred to by educators, writers and promoters of black history on every level.
In spite of obstacles, Woodson harnessed the Black press to tell the true stories of the achievements of the Black community.
