- Paperback: 288 pages
- Publisher: Harvard Business Review Press (April 17, 2007)
- Language: English
- ISBN-10: 1422101584
- ISBN-13: 978-1422101582
- Product Dimensions: 0.8 x 7.2 x 9.2 inches
- Shipping Weight: 1.3 pounds (View shipping rates and policies)
- Average Customer Review: 48 customer reviews
- Amazon Best Sellers Rank: #43,263 in Books (See Top 100 in Books)
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The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases
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From the Back Cover
If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find analyzing cases and writing about them challenging or frustrating. That’s not surprising—cases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst).
The Case Study Handbookpresents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you’ll master a number of useful topics, including:
This book also includes strategies and templates to help apply this new framework. Extensive examples of effective writing further reinforce your learning.
A vital resources,The Case Study Handbookis a must read for anyone about to tackle the business case.
About the Author
William Ellet is principal and editor of Training Media Review, a review of business training content and technology, for both live and online training. He has taught students for years about how to read, analyze, and write about business cases in the pre MBA and MBA programs at Harvard Business School.