- Paperback: 480 pages
- Publisher: Jeffrey Lant Assocs; 2 edition (August 1992)
- Language: English
- ISBN-10: 0940374234
- ISBN-13: 978-0940374232
- Product Dimensions: 1 x 6.2 x 9.2 inches
- Shipping Weight: 1.4 pounds
- Average Customer Review: 4.2 out of 5 stars See all reviews (26 customer reviews)
- Amazon Best Sellers Rank: #1,121,882 in Books (See Top 100 in Books)
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Cash Copy: How to Offer Your Products and Services So Your Prospects Buy Them 2nd Edition
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Top Customer Reviews
Whenever I speak to Realtors and Mortgage brokers across the country, one of the things I am asked constantly, is "Why do you always recommend Jeffrey Lant's books?"
I thought about it...and here are the top 10 things I've observed that can be applied to ANY business.
1. Singleness of Purpose: Jeffrey Lant stands for one thing...helping business owners worldwide improve their profits. Everything in his business is designed to get that message out. He's definitely found what he is meant to do and he's oriented his whole life around that single purpose.
2. Do Everything Possible To Build a Subscriber Base of E-mails: The very first priority of his business, in my observation, is collecting e-mail addresses from everyone that comes within his realm. An e-mail address is the very first step in the worldprofit machine. Once people have made contact by email...it's hard to resist the constant offers.
3. Daily E-zine with Offers-OFFERS-and MORE-OFFERS: Every morning - as predictable as the sunrise - at 7:42 am, my inbox rings with another email from Dr. Lant jam packed with offer after offer after offer. Some people think daily is too much, but I've never heard of anybody unsubscribing...and I've never met anybody who doesn't at least have one of Dr. Lants books.
If you ask Dr. Lant -- he'll tell you, the orders never stop...they come in daily. How often would you like orders coming in?
I think he knows that not everybody reads his e-zine every day, but the day they're ready to read, it's there for them.
4. Relentless Follow-Up With Even More Offers: The only purpose of the daily e-zine is to get people to respond with a clue about what they need. Once Dr.Read more ›
Buy this book - you'll thank me for it
Your copy sucks because you're so wrapped in how awesome you are that you aren't willing to write good copy! That's the message and it's true. If you have a problem with it, maybe you should get an office job for a company where you only write memos.
a great deal of value and detailed information. If
you are accustomed to reading other "self help" or
"get rich" writers you may be unprepared fro the
onslaught of specific advice Lant gives in Cash Copy.
If you only read one copywriting book this one is a
good choice. Of course no book covers all the bases,
but Cash Copy is thorough enough and contemporary enough
that you'll be able to see how to apply the information
OF COURSE you should read old books like Scientific
Advertising - but it's about 100 years old and you
may find the principles timeless but be unsure of
how to apply them to business today.
We are in an age of information overload. I think Lant
foresaw this coming when he wrote Cash Copy. The
stuff in here will help you craft messages which:
a) aren't "just plain dumb" marketing
b) cut through the clutter and make your reader take
notice... if she has a need.
This is a first rate book on not only how to write copy
but how to craft a relentless advertising strategy.
If you pick up some of Lant's other books you will see
quite a lot of redundant writing... many of them seem to
cover some of the same territory. That's common with
business and personal development books - most writers
cover the same ideas from different perspectives and
collect a new paycheck for the same thinking every couple
of years. It's a smart way to do the writing business,
but if you are a reader you should know that's the game.
I'm not saying that repetition is a bad thing.Read more ›
Most Recent Customer Reviews
it's a very good read for this book, but it gets a bit redundant for the middle of the book.Published on February 10, 2014 by Wayne H. Law
I am only half way through the book but I find it is a very interesting read. Most of my marketing was wrong. Read morePublished on January 29, 2011 by djohnso
This is an excellent book if you want to sell your products or services. A must buy.Published on August 2, 2010 by jsuarez
Right at the start he states that he will use the book to push his own services.
He's not kidding. Read more
Brilliant! 480 pages jam-packed with hundreds of nuggets of wisdom for writing advertising copy that sells. Read morePublished on January 29, 2009 by Richard
After you read this book, you'll never see advertising the same way again!
Especially, your own. Read more
Some people love this guy others hate him. In the past I have participated in one his deck card mailings offering futures investments. Read morePublished on March 5, 2003 by Review Monster
Lant uses an effective marketing model, but he is both arrogant and a poor writer. I am pretty tolerant of bad writing, but my copy is still mostly unread. Read morePublished on February 19, 2002 by Kenneth Hoffman