We initially purchased truffle salt from the Salt Cellar and loved it, but were wanting to find a cheaper version with a similar quality and pungent flavor, so we gave this a try (initially purchased as part of a sampler pack linked below, prior to purchasing full size).WHAT IT TASTES LIKE / FLAVOR INTENSITY:If you've tried truffle anything before, it's a flavor you either love or you hate--no one I know has ever been ambivalent. To me, it's very earthy, and similar to an intense mushroom savoriness with a bit of roasted garlic, but that doesn't really capture what a truffle is, because "mushroom" isn't quite right either. It has a deep umami/ savory flavor that is unique. If you have ever made a beef drippings reduction it's almost savory like that is, in a concentrated, very distinct way--when you taste it, you immediately know exactly what that flavor is.I purchased this salt as a sampler pack and the larger jar indicated here (see pictures for comparison) later after trying the different options this company offered. It says it is 5% truffle (95% salt, but doesn't indicate the breakdown of fresh or artificial flavorant that is added to intensify the flavor. The company says the black truffles used in this product are Italian in origin.This particular brand offers a courser salt than the Salt Cellar version (see MILLING below). The truffle flavor is pretty intense when first opened, but that's fine as this is mainly SALT, it shouldn't be used in large quantities and the stronger flavor allows the truffle to come through without over salting the food you're adding it to.MILLING / SIZE & TEXTUREThis is a courser ground salt, similar in size to kosher salt. It's not as fine as table (iodized) salt, but not as large as course sea salt. It is granular in shape (roundish)--not flaked (flat specs).QUALITYThis isn't best flavored salt I've used, and leave a slight clinging aftertaste I haven't had with other brands, but it's over all a nice flavored salt for the price and honestly once it's in the food I can't tell any difference between this one and other brands. The truffle flavor is intense and when mixed into a dish, the aftertaste I mention above isn't noticeable.HOW TO USEMy favorite ways to use this is salt is to add it to unsalted herb butter to top a seared steak, or to red wine and beef sauce to drizzle over a roast. General rule I use is that if it goes well with a red wine or red meat it would be good with a hint of truffle. This isn't true all the time, or true for everyone's tastes, but it works well for us. This has the serious potential to overpower delicate or subtle flavors, so try it sparingly at first.RATINGIf given the option for half-stars, this would really be a 3.5 for me. It's good and works very well in dishes where you want a milder truffle flavor. It's cheaper, but the quality is relatively on par with more expensive brands and as much as we use this instead of iodized salt, it's a perfectly acceptable substitute for the more expensive brand we was using.PHOTOSPhoto 1 is a comparison of size between this jar and that which comes in the sampler pack and the difference in packagingPhoto 2 is a close up side view to see the truffle mixed inPhoto 3 compares the two tins of this salt with the finely milled version from the Salt Cellar (lower left small jar). Notice the difference in texture, as that's a much more finely milled salt (almost powder) compared to the courser grain of this brand.Other products mentioned and available on amazon for comparison:Casina Rossa Gourmet Sea Salt Gift Pack - 6 x 1.1 oz. Jars