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Casual Power:: How to Power Up Your Nonverbal Communication & Dress Down for Success Hardcover – September 22, 1999

4.4 out of 5 stars 48 customer reviews

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Editorial Reviews

Review

"Sherry knows what she is talking about and she has the power to bring out the best in you." --Robert Kiyosaki, author Rich Dad, Poor Dad, a New York Times, Business Week, WSJ and USA Today Best-Selling Business Book

"Casual Power goes straight to the heart of the relationship between clothing and empowerment. A lot can be learned from this wise and useful book." --Dr. Betty Sue Flowers, Business Consultant and Editor, Joseph Campbell and the Power of Myth

"Casual Power shows you how to communicate your very best - Sherry's understanding of nonverbal communication is outstanding. Now everyone can enjoy her gift of understanding that visual communication is critically important to what we communicate." --Dean Ellen A. Wartella, Dean of the College of Communication, The University of Texas, Austin

About the Author

Sherry Maysonave is an expert in nonverbal communication, business dress, and image development. She has coached executives in achieving excellence in communications and image since 1982. Her training in the arts of communication, professional dress, and psychology has enabled Sherry to assist tens of thousands of people to reach greater levels of success. Sherry is the founder and president of Empowerment Enterprises, one of America's leading communication-image firms. Specializing in business images, Sherry's work addresses empowering individuals through verbal and nonverbal communication, apparel, demeanor, and all aspects of personal presentation.

Her clients include business professionals from a wide variety of industries, nationally known political figures, writers, university professors, seminar leaders, and entertainers. Sherry's corporate clients range from international companies in technology, finance, advertising, law, oil and gas, real estate, retail, to pharmaceutical, insurance, health-care, and professional-services companies.

An accomplished motivational speaker and author, Sherry has made appearances and been interviewed by over 200 TV, radio and print publications across the U.S. and Canada. This includes multiple appearances on NBC's Today show, Fox National News, ABC, CBS, and NBC television affiliates, NPR radio, a wide variety of AM and FM radio talk shows, and interviews with USA Today, the Financial Times, Associated Press, the Wall Street Journal, In-Style magazine, Selling Power, and Business Week.

Observing massive confusion surrounding professional business attire in the workplace and inundated with pleas for advice, Sherry wrote the category best-seller, Casual Power: How to Power Up your Nonverbal Communication and Dress Down for Success. In addition, Sherry is the author and producer of the DVD series, (i> Brand a Positive Business Image.

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Product Details

  • Hardcover: 229 pages
  • Publisher: Bright Books (TX); 1 edition (September 22, 1999)
  • Language: English
  • ISBN-10: 1880092484
  • ISBN-13: 978-1880092484
  • Product Dimensions: 10 x 7.4 x 0.8 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (48 customer reviews)
  • Amazon Best Sellers Rank: #402,604 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
For women, most of what department stores carry is "failure clothing"-learn how to spot it and how to avoid it. First read John T. Molloy's original "Women's Dress for Success" from the 1970's-the scientific research gives the essential understanding that clothing and colors have on other's psyches. John gives the psychology behind the color and style and Sherry will show you how to put "current classics" together in a cost effective "Capsule Wardrobe". Both teach you how to "cross shop"-go to the most expensive store in town and look at, feel, try on (but don't buy) a skirt suit. Then go to the cheapest and do the same-it's fun even for someone who really hates to shop.
As a female scientist for a proclaimed "business casual" large male-dominated corporation, I decided to try a little "experiment" on my coworkers about 3 months ago (poor buggers didn't know they were lab rats). I wore the color combinations Molloy suggests and the current classics Maysonave shows in Casual Power. I was both angry and delighted. I was angry that nothing has really changed much in 30 years-my male coworkers can dress like man-children (short-sleeved plaid shirts and rumply dockers) while I'm treated equivalently or better only when wearing a skirt suit with the right color combinations (2 colors, solids, high contrast). I'm also delighted that this really works! The change in the way I'm treated and the way I feel in my clothes works in harmony to command more respect, confidence and opportunity in the workplace.
Formerly a devout garage-sale junkie I am now a "no more 'McSly'" convert with a streamlined "capsule" wardrobe.
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Format: Hardcover
Sherry's book is enjoyable, informative and timely. It was much needed in an age where many companies are struggling with the definition of casual attire in their workplace. I've recommended this book very highly to several of my colleages who have founded Internet or dot-com startups and have to deal with blue jeans and torn tee-shirts, even in the front office. In an industry where even the slightest competitive advantage can translate into a several million-dollar contract, the power of personal presentation is ever-so important and Sherry Maysonave provides readers with several formulas for success. It was a quick read which was essential for the millions out there like me who have 70-80 hour work weeks. Her examples of "what not-to-do" were extremely informative as were all of the psychological details behind each approach, especially for those who may "overlook" the impact that even slight changes to their attire can have. Highly recommended. Must read for employees wanting to increase and solidify their personal personna - all HR managers worldwide should be distributing to their new employees!!
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Format: Hardcover
I am an image consultant. I give seminars and workshops for corporations on the importance of appearance and corporate protocol in the business world. One of my major seminars deals with the problem of looking like a professional in a dressed-down world. Sherry's book is the best I have ever read on the subject. In fact, it is so good that I am using it in all my seminars as a textbook. And I have given it as a gift to all my private clients as well. The book is clear, crisp and utterly professional. It has wonderful illustrations and clear explanations for the psychology behind color and style. And it gives excellent guidelines for dressing well at every level of business dressing whether dot.com casual or more traditional and conservative. I couldn't recommend it more highly, except to say I wish I had written it myself. Adele Riepe, Image Solutions, New York
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Format: Hardcover
Whether you are a pro at putting outfits together or a bumbling brut (me), CASUAL POWER by Sherry Maysonave will lend some insight into what's right and what's not in the world of business casual. I know a number of people able to string outfits together but making an impact or statement with non-formal clothing takes skill, taste and experience. Someone like me who has spent a small fortune on clothing to make it easier to put outfits together will really benefit from Ms. Maysonave's book. At the very least, I've made some progress in understanding clothing faux pas' and coordinating shirts, slacks, shoes and sport coats. And whether one wants to admit it or not, appearances do matter.
Casual (and perhaps Grunge) dress has long been the norm for high-tech environments. I consulted for a software company during the 90's that sported a dozen or so software engineers. These guys and gals had an unwritten credo to determine who could wear the most disgusting, outrageous T-shirt, on a daily basis. While it provided much-needed comic relief, it was tragic nonetheless.
For most men going casual, the challenge lies in locating the compromise between too stuffy and weekend slob. With the interpretation of casual so varied, Ms. Maysonave offers a general rule of thumb - remember there's a difference between casual dress and business casual dress. Additionally, no matter what one decides to wear to work, conducting business is the name of the game. For me, the need to change from "Dockers" casual to business casual came with too many unexpected client drop-ins and opportunities to meet new clients.
Regardless one's profession, if suit and tie aren't required, tasteful business attire is still appropriate and, in most circles, expected.
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