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Cause Marketing For Dummies Paperback – August 9, 2011
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From the Back Cover
Cause marketing benefits nonprofit and for-profit enterprises alike —make it work for you!
At the intersection of marketing, philanthropy, and business lies the exciting and rewarding field of cause marketing. Maybeyou've been doing cause marketing for awhile and didn't know it had a name. Maybe you're ready to explore a new technique. Maybe you're seeking support for your cause or a competitive edge for your business. You'll find the answers here!
For nonprofits — discover new and effective ways to raise funds and build awareness for your cause
For companies — see how supporting a good cause provides a powerful competitive edge
Choose your partner — learn strategies for finding that perfect partner
Close the deal — brush up on your closing skills, give your prospect plenty of reasons to say "yes," and learn to handle "no"
Traditional and more — explore such techniques as point-of-sale, purchase-triggered donations, employee volunteer programs, and texting promotions
Make it mobile — examine the opportunities offered by smartphones, QR codes, and location-based services like Foursquare and Facebook Places
Keep building — learn how to measure and build on the success of your first cause marketing plan
Open the book and find:
Components of a successful cause marketing plan
What cause marketing is not
Tips for finding the best partner for your cause
How to approach the different types of decision-makers
Hints for maximizing social media
How to create a powerful campaign message
Ten great low-budget campaign ideas
Common mistakes to avoid
Identify and secure a partner
Increase the success of your campaign with social media
Use location-based services like Foursquare to build awareness
Measure and build on your cause marketing success
About the Author
Joe Waters is a well-respected authority on cause marketing and social media for companies and causes. He writes the web's leading cause marketing blog Selfish Giving (http://selfishgiving.com).
Joanna MacDonald leads a cause marketing team at a Boston hospital. With Joe, she is founder of the Six Figure Cause Marketing training program (http://sixfigurecausemarketing.com).
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Top Customer Reviews
This is a subject that I have been intending to look into for quite some time, and I was very happy that I started with this book. I like the examples, the videos in the QR Codes. Oddly, I have never really used QR codes, and I like the way that the authors used them in the book. This is an example of a great, practical way to demonstrate a principle.
A very good book to start the process of learning about Cause Marketing. In fact, I would say that you could not think of a better place to start than this.
Click now to check out and buy this book. It's not just great information on cause marketing, it's your blueprint for taking your organization to new levels of economic success, brand awareness and community impact.
If you are looking to get started in Cause Marketing or if you have experience in it and now are exploring how to start your own Cause Marketing agency, you will not want to miss out on this book.
Thanks Joe and Joanna
That is what is offered by Joe Waters' book.
I'm looking forward to reading it.