Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series) 1st Edition

4.2 out of 5 stars 5 customer reviews
ISBN-13: 978-0471717508
ISBN-10: 0471717509
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used On clicking this link, a new layer will be open
$9.65 On clicking this link, a new layer will be open
Buy new On clicking this link, a new layer will be open
$60.31 On clicking this link, a new layer will be open
More Buying Choices
31 New from $6.99 37 Used from $0.01
Free Two-Day Shipping for College Students with Prime Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Security
ITPro.TV Video Training
Take advantage of IT courses online anywhere, anytime with ITPro.TV. Learn more.
$60.31 FREE Shipping. Usually ships within 1 to 3 weeks. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Special Offers and Product Promotions


Editorial Reviews

Review

"Jocelyn Daw has done a meaningful service to nonprofit cause marketers with her book Cause Marketing for Nonprofits. She brings real-world experience, workable suggestions and a sharp pencil to a topic that has, too often in my view, been drawn with a broad brush." (CharityChannel.com, 8/7/08)

"Jocelyn Daw, a recognized authority who has been involved in cause marketing since 1988, draws on her considerable experience to outline the many ways nonprofits can partner with the business community for mutual benefit. One of the most useful parts of the book was chapter 12, which includes the Seven Golden Rules and Seven Deadly Sins of cause marketing. Among most important caveats are making sure to pick the right partners and that the relationship is not one sided or too commercial." (Nonprofit and Voluntary Sector Quarterly, Vol. 37, No 1)

From the Inside Flap

This book is about a growing model for business and nonprofit involvement––an innovative way of working together for mutual benefit: partnering for purpose, passion, and profits.

Cause marketing––a new discipline in the corporate citizenship field, a new mission-based fundraising and marketing tool for nonprofits––is a corporate/nonprofit partnership that aligns the power of a company's brand, marketing, and people with a nonprofit cause's brand and assets, to create shareholder and social value and to publicly communicate values.

In 1983, American Express pioneered the first cause-related marketing (CRM). Today, cause marketing can be seen everywhere. Check out at the drugstore and support the local food bank by adding a donation to your bill. Pick up a prominent women's magazine and readers will find Lee Jeans ads encouraging them to "Go casual for a cause" by wearing jeans to work for a $5 donation to benefit the Susan G. Komen Breast Cancer Foundation. At the grocery store, your purchase of a box of Cheerios during their three-month "Spoonful of Stories" promotion supports First Book, the national literacy charity, and encourages kids to read. "Go Red for Women" at Macy's to support the American Heart Association's heart health campaign for women. In Canada, support breast cancer research by signing up for the Canadian Breast Cancer Foundation CIBC Run for the Cure at the local bank branch.

Well over $1.4 billion is spent on cause marketing, and it provides over $4 billion of marketing support for causes annually. How do you take advantage of this growing form of corporate support? How will you compete to turn your nonprofit into a synonym for your particular cause? Learn how to invent better, livelier, more focused, and creative strategies to capture a corporation's imagination and make sure that your nonprofit gets the support it deserves with the help of Jocelyne Daw's Cause Marketing for Nonprofits.

Written to help nonprofits recognize the opportunities provided by cause marketing partnerships, Cause Marketing for Nonprofits shows nonprofit boards of directors, executive directors, development directors, fundraising consultants, marketing directors, organizational development professionals, and other nonprofit professionals how to build productive and profitable relationships while minimizing potential challenges.

Brimming with numerous real-world case studies, Cause Marketing for Nonprofits explores cause marketing in a broad social context, examining how it has developed and evolved, and the benefits and challenges this new way of thinking and acting can bring. It then provides a thorough overview of this program delivery, marketing, and fundraising approach and the practical tools needed to successfully develop strategic cause programs that maximize the benefits for all. Finally, the book inspires critical and creative thinking to encourage continued growth of corporate-cause marketing collaborations.

Featuring a Foreword by Carol Cone, Chairman and founder of Cone Inc.––the leading research and marketing professional on cause marketing––Cause Marketing for Nonprofits provides a wealth of hands-on, practical experience that will benefit any nonprofit organization interested in this innovative form of generating revenue, building profile, and achieving mission. Readers will discover valuable advice on how to:

  • Create an entrepreneurial culture
  • Develop a proactive strategy
  • Actively seek a corporate fit
  • Put processes and procedures in place to ensure complete buy-in, value worth, develop agreements, manage risk, and much more

When nonprofits and for-profits combine efforts, they can be a powerful force for community good. Cause Marketing for Nonprofits provides readers with the tools, facts, and know-how to build mutually beneficial partnerships where the sum of the two parts can be greater than the individual; where self-interest can be combined with altruism, marketing with philanthropy, and mission achievement with business objectives.

NO_CONTENT_IN_FEATURE

The latest book club pick from Oprah
"The Underground Railroad" by Colson Whitehead is a magnificent novel chronicling a young slave's adventures as she makes a desperate bid for freedom in the antebellum South. See more

Product Details

  • Hardcover: 312 pages
  • Publisher: Wiley; 1 edition (March 31, 2006)
  • Language: English
  • ISBN-10: 0471717509
  • ISBN-13: 978-0471717508
  • Product Dimensions: 7.3 x 1.2 x 10.2 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #850,013 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Every year, I see newspaper articles in my local weekly business paper about how because of the tougher economic conditions, nonprofit organizations are starting to see the value of co-marketing efforts, both with other nonprofits and for-profit businesses.

Yet, even the newspaper articles do not make such a clear case for the fundraising benefits that such collaboration provides. Jocelyne does a fantastic job laying out not only the benefits, but also techniques that have succeeded in getting organizations from point A to point B MUCH FASTER because they collaborated with others.

It's a must read for any organization that not only wants to succeed faster, but also wants clear cut techniques and ideas that have worked for others, and they could implement themselves easily.

~ Ilia Nossov
[...] - Nonprofit Websites + Integrated Donor Management Software
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
We all know about CRM, right? Unless you've read and applied information and advice from this book: I don't think so! Daw gives us a primer and then goes on to dig deeply into the relationships that exist in the marketplace, among partners, in the community, and how to create the right "fit" between a nonprofit and a corporation. Many examples help to assure that the reader understands that good fit with mission and values is achieved, that assets and strengths are combined for a mutually beneficial program and that strong relationships are built on mutual respect, trust and open communications.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
This was a great overview of the issues from both perspectives when looking for a tie-in between nonprofits and for-profit enterprises.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
I bought this book for a graduate level course. I have learned the most from this class alone.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
This is an interesting, easy to read text book. It is not for the marketing or public relations professional as it is fairly basic, but it is also not for the local, smallish non-profit. Much wouldn't be relevant to nonprofits who are not $2 million + organizations. But, the content is sound and offers some good information for those just beginning to consider Cause Marketing -- even if they can't actually implement.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Pages with Related Products. See and discover other items: advertising promotional products