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Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode Your Business Paperback – May 1, 2009

4.6 out of 5 stars 21 customer reviews

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Editorial Reviews

Review

Marsha's book gave me back my marketing mojo. It reminded me of principles and techniques I had forgotten that once turned The Ruff Times into the biggest-selling financial newsletter out there. Marsha's techniques really work and are worth millions! --Howard Ruff, best-selling author

Celebritize Yourself is a must read book for anyone who wants to get ahead of the pack in their profession, industry or career. --Dr. Earl Mindell, best-selling author

Celebritize Yourself should be required reading for any professional who wants to stand out in a crowded marketplace. The truth is; celebrity isn't only for celebrities anymore. We have celebrity political pundits, cooks, lawyers, financial experts, fitness gurus, even celebrity bail bondsmen! This is a must read for any professional who wants to take full advantage of this new media age and the New Age of Celebrity we live in! --Lee Habeeb, Co-Creator of The Laura Ingraham Show

Personal branding is one of the hottest ideas out there. But most so-called experts don't tell you enough. In her must read book, Marsha Friedman shows you how to transform your personal brand to celebrity status and how to reap the resulting rewards. Fame and fortune anyone? --David Meerman Scott, best-selling author

We live in a celebrity world. To take full advantage of what that world has to offer, read Marsha Friedman's astute analysis of how to turn yourself into a celebrity. It s a sure-fire formula for success. --Al Ries, best-selling author

About the Author

Marsha Friedman is a prominent businesswoman, publicity expert, radio personality, and public speaker. Her company, Event Management Services, Inc., is a national public relations firm. Launched in 1990, her firm represents corporations and experts in a wide array of fields. Some of the more prominent names on her client roster are Teamster's President, Jimmy Hoffa Jr., Sergeant's Pet Care Products, Former National Security Advisor Robert McFarlane, and the famous Motown Group, the Temptations.
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Product Details

  • Paperback: 196 pages
  • Publisher: Warren Publishing, Inc (May 1, 2009)
  • Language: English
  • ISBN-10: 1886057206
  • ISBN-13: 978-1886057203
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #3,245,513 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Thomas Duff HALL OF FAMEVINE VOICE on July 17, 2010
Format: Paperback
I realize that some people will react negatively to the thought of becoming a "celebrity", as that often has a connotation of hype and falseness. But in Marsha Friedman's book Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode Your Business, she makes the argument that becoming a celebrity is simply the process of becoming the "name" in your field, the person that everyone thinks of and refers to when they talk about your area of interest. Reaching this level of visibility and reputation opens doors and gives you opportunities that you wouldn't otherwise get. Her method made a lot of sense to me, and gave me a lot of things to think about going forward.

Contents:
Acknowledgments; Who Is This Book For; Everyone Has a Celebrity Within Them!; Isn't it Time You Walked into the Limelight?; The Joy of Becoming the Celebrity in Your Field; Why Do You Want to Become a Celebrity?; First, Know Thyself; It All Starts With a Book; From Community Celebrity to National Celebrity; How to be a Great Radio or TV Guest and Quoted in the News!; The Celebritize Yourself Quiz; Fine Your Media Niche?; Now Let's Get Started!; The Big Payoff; About the Author; Bibliography

Becoming a celebrity is all about branding yourself as an expert. Friedman shows that many people are quite competent at what they do, and they may even be the go-to person when others have questions. But that often doesn't extend beyond the company they work for or the business they run. As a whole, no one else knows about them. Why settle for that, when you can spread your message and influence to a wider audience if you have a passion for something?
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Format: Paperback
There are countless number of people who are extremely talented in their chosen profession; they are experts in their field, performing their tasks with remarkable skill and grace. Some of these people have been able to parlay their unique skills into a rewarding career by harnessing the power of publicity to leverage their potential.

However, for the vast majority of people toiling in obscurity, their dreams are never quite fulfilled as they fail to stand out from the crowd. They really need to read this book.

Marsha Friedman is an expert in publicity, and has compiled this pragmatic guide for anyone to "celebritize" themselves; to create their own marketable "personal brand" designed to take their business or career to the next level. The process for making all this good stuff happen is straightforward and not all that difficult to implement. All that's required is a desire to succeed and a passion for excellence. Once the individual has found their "niche" - the thing they do better than just about anybody else - they're ready to begin the three step method geared towards increasing visibility, gaining notoriety, and ultimately "exploding" their business.

The first step Friedman advocates may sound a bit daunting to many - but let's face it - if you're going to be recognized as an "expert" in your profession, it would behoove you to write a book about it. As Friedman notes, there really is no better "business card" than your very own book; and becoming an "author" translates into instant star power credibility. It's almost a foolproof strategy for gaining acceptance from many possible naysayers; assuming your literary endeavor is well-written and compelling. But you're the expert; of course it's a great book!
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Format: Kindle Edition Verified Purchase
I recommend this book to anyone who needs to increase their public profile. It contains a large amount of actionable practical advice that works. I help authors who are just getting started and I recommend they read this book and several others before they start on their manuscripts so they can build some of Marsha's suggestions into the work itself. It's a very easy read so buy it and get started making people aware of you and what you do.
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"Celebritize Yourself" by Marsha Friedman is a unique business marketing book that provides a simple strategy and plan on how entrepreneurs can become celebrities in their field to promote their business or cause. By becoming a known and recognized expert in your field, you become a celebrity in that industry.

What is refreshing about this book is that Friedman teaches readers that being a celebrity goes beyond the Hollywood stereotype. Being a celebrity is not simply being superficially famous. It is about responsibly using that celebrity role to further the business and causes you believe in. It is about attaining credibility. One of her recommendations to attain credibility quickly is to become an author of a book. It is hard to disagree with her reasoning.

What separates this book from every other book I have read is that Friedman encourages readers to introspect into the reasons why they would want to become a celebrity, their expectations, and how they intend to use this role. Through this process, there is a realistic setting of expectations and a grounding process.

Friedman excellently makes the case of why entrepreneurs should aspire to be celebrities so that a greater mission and purpose can be better served, not simply for the fame itself. In her philosophy, becoming a responsible celebrity in your field is a respectable endeavor to achieve.

Overall, I found "Celebritize Yourself" an easy and pleasant read. It felt personal to allow my mind and feelings wander and explore the different possibilities. The book has strengthened my resolve to use the celebrity role as an additional professional credential and business marketing tool.

If you are an entrepreneur or marketer, do yourself a favor and read this ground-breaking book.
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