Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Qty:1
FREE Shipping on orders with at least $25 of books.
Only 8 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
Celebrity, Inc.: How Famo... has been added to your Cart
+ $3.99 shipping
Used: Very Good | Details
Sold by Reuben_Books
Condition: Used: Very Good
Comment: no writing or markings, fast shipping.....(r-1)
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Celebrity, Inc.: How Famous People Make Money Paperback – November 15, 2011

4.4 out of 5 stars 18 customer reviews

See all 6 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$14.99
$7.22 $7.22

Excel2016ForDummiesVideo
Excel 2016 For Dummies Video Training
Discover what Excel can do for you with self-paced video lessons from For Dummies. Learn more.
$14.99 FREE Shipping on orders with at least $25 of books. Only 8 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Celebrity, Inc.: How Famous People Make Money
  • +
  • When the Emperor Was Divine
Total price: $22.84
Buy the selected items together


Editorial Reviews

Review

“An economist at heart, Jo Piazza has consistently dug deeper to try to figure out why celebrities behave the way they do and what the consequences of their behavior will be. This book puts celebrities in context, but it also puts the consumer of celebrity in context. No one should feel bad about enjoying pop culture, but they should understand how it is being marketed to them. [Celebrity, Inc.] gives the reader the tools to do exactly that.”
—Bonnie Fuller, President of HollywoodLife.com

Book Description

From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex.
NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 232 pages
  • Publisher: Open Road Media (November 15, 2011)
  • Language: English
  • ISBN-10: 1453258191
  • ISBN-13: 978-1453258194
  • Product Dimensions: 5.5 x 8.5 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #1,134,753 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Once I started reading this book, I could hardly put it down. With chapter titles such as #scandal & #diets you may guess there are some juicy bits. But what may really surprise you is the degree to which this book can help YOU live a saner life. By holding up a mirror to the world of celebrity Jo gives us a intimate backdrop against which to assess the 24/7/365 images of the "lifestyles of the rich and famous" we are exposed to in modern digital life. If you enjoy reading about entertainment, business, entrepreneurship, and/or personal finance - you'll love CELEBRITY, INC. It's got all that - and more - in there. Highly recommend.
Comment 10 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I'm absolutely fascinated with behind-the-scenes Hollywood. You can read all about celebrities in magazines but everything that happens backstage has always seemed so mysterious to me. I'd rather hear about how movies get made, what producers and agents do, how deals are made and films are written. So when I heard about this book, I couldn't wait to get my hands on it.

I think a lot of people think that being famous automatically equals being wealthy without wondering how celebrities actually get their money. In Celebrity, Inc. the author covers different ways celebs can get paid. There are chapters on:

*Baby pictures: how celebrities pit magazines against one another to bid for photos of their children
*Reality TV: how it works, what it takes to get on a show, how much of it is really real, etc.
*Weight loss: can you believe some people gain weight just so they can get paid to lose it in the spotlight?
*Celebutantes: people who are famous for being famous and how to turn fame into a career
*Perfume: ever wondered why there are so many celebrity perfumes out there and why they're marketed the way they are?
*Feuds: how launching a fight (even a fake one) with another celebrity can mean you both make more money
*Internet: how Ashton Kutcher pioneered on Twitter and how celebrities are getting paid to advertise online
*American Idol: all about the show and how it was created to make money, as well as the fame of those who do (and don't) win
*Charities: how celebrities use charities to boost their image
*Consistency: the importance of maintaining a consistent and reliable image to Hollywood success
*Fame after death: some deceased stars are making more money decades after their death than living ones.
Read more ›
Comment 5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
As an avid reader of celebrity gossip magazines, websites and memoirs, I thought I knew a bit about how celebrity works. At the very least, I knew celebs often court the press and get paid for photo ops. But from reading Jo Piazza's excellent expose Celebrity, Inc., I learned so many more ways celebrities can and do earn money and position their brands in what she calls the Hollywood Industrial Complex. Tackling everything from the rise of the celebrity baby market (and its source, Shiloh Jolie-Pitt), one of the most remarkable chapters in that the numbers are so astronomical, to how Kim Kardashian outdid Paris Hilton in the world of reality TV and its attended much more than fifteen minutes of fame, to Tim McGraw's fragrance line, how rap beefs boost sales, and how celebrities' popularity is measured, Piazza offers up lessons that have stayed with me every time I read a magazine or see a piece of gossip. Piazza also makes it clear that whether it's creating a more charitable image or creating a digital footprint, celebrities must continue to innovate and analyze their own images to stay in the game, lest someone new come along and usurp their role in the power hierarchy. Anyone active online will appreciate her chapter about Ashton Kutcher and his involvement in the tech world, which has both made him plenty of money via various income streams but paved the way for companies to capitalize on celebrity brands online. Definitely worth reading for anyone interested in the inner workings of the financing of celebrity, persona and fame.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
Another sort of niche economics type book with a bit of sexy since it features celebrities. It was a pretty interesting read learning just how the rich can stay rich and the opportunities they are able to leverage for money because of their status. And how some of them are really on the edge of pioneering things (the Ashton Kutcher Twitter section especially). It shows you how much of Hollywood can be a hustle game and how the superstars keep raking in the cash even when they aren't off staring in movies or television.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Not only was this book fascinating, but also truly informative and enlightening. I was completely captivated throughout the entirety of the book as Ms. Piazza masterfully broke down various sectors of the entertainment industry and the lucrative business of celebrity. Her interviews with top celebrity managers and reality stars provides insider information to a highly complex world.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
I bought this book for my sister because she loves Kim Kardashian. Kim is just a small portion of this book. As a marketer myself, I love this book. If you (or anyone you know) is looking to become "famous" (obviously no talent needed based on some of the 'celebs' the media has created), this is the book for you. Yes, it's a bit dry in a textbook sort of way (with it's graphs & charts), but it's quite instructional. I'm giving my sister her copy & buying a copy for myself to add to my marketing library.
Comment 5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Celebrity, Inc.: How Famous People Make Money
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Celebrity, Inc.: How Famous People Make Money