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Celebrity, Inc.: How Famous People Make Money Paperback – November 15, 2011
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—Bonnie Fuller, President of HollywoodLife.com
Top Customer Reviews
I think a lot of people think that being famous automatically equals being wealthy without wondering how celebrities actually get their money. In Celebrity, Inc. the author covers different ways celebs can get paid. There are chapters on:
*Baby pictures: how celebrities pit magazines against one another to bid for photos of their children
*Reality TV: how it works, what it takes to get on a show, how much of it is really real, etc.
*Weight loss: can you believe some people gain weight just so they can get paid to lose it in the spotlight?
*Celebutantes: people who are famous for being famous and how to turn fame into a career
*Perfume: ever wondered why there are so many celebrity perfumes out there and why they're marketed the way they are?
*Feuds: how launching a fight (even a fake one) with another celebrity can mean you both make more money
*Internet: how Ashton Kutcher pioneered on Twitter and how celebrities are getting paid to advertise online
*American Idol: all about the show and how it was created to make money, as well as the fame of those who do (and don't) win
*Charities: how celebrities use charities to boost their image
*Consistency: the importance of maintaining a consistent and reliable image to Hollywood success
*Fame after death: some deceased stars are making more money decades after their death than living ones.Read more ›
This book had been sitting in my Audible wish list for a while before I downloaded it, so I can't recall the exact referal... but I think it might have been mentioned in a Dan Kennedy newsletter a few months back.
The Lesson/Argument in Three Sentences...
There is no real applicable lesson in here, as the book is basically a documentary in print detailing how the quote unquote, famous, actually make their money and play the fame-game. It also talks/reveals a lot about the mechanics of the entertainment business; covering things like how to "buy an oscar win" . I guess if you are trying to be the next Paris Hilton it may help you forecast/project/plan out your income streams, but it's more of a education on 'how the game is played' than a playbook.
Why Read It ...
Maybe you're not obsessed with celebrity like Fleur (my wife) is, but if you are at all interested in learning the 'economics of fame' this is well worth a read.
And if you're not overtly interested in discovering how 'celebrities earn their income', you should! 'Celebrity' is one of the largest, hottest and most in-demand 'industries' ... and as savvy entrepreneurs we should continue to stay abreast of other industries and how they work ... especially if we want to partner with a celebrity on an endorsement deal (and there a are only a few better ways to get attention in this day and age than with a celebrity spokesperson)
Consumption Method [Audio,eBook,Paperback etc] ...
Given it's not a 'how to' style book, that I felt I needed to take notes on, I've opted for the audiobook version.Read more ›
Most Recent Customer Reviews
This was a great read (or listen in my case). Tons of facts, figures, and interesting details but well paced and not at all pretentious or boring.Published 14 months ago by Arthur Cooper
Although I have little interest in the celebrity market I found this book both fascinating and instructional as well as an enjoyable read. Read morePublished 20 months ago by JamesH
This book has been an eye opener. I'm so glad I bought it! The knowledge I gained is priceless!Published on September 23, 2014 by MsPrettyPeach
This book will open your eyes to the crazy ways in which celebrities can use their fame to make money.Published on April 21, 2014 by Jake Rosenberg
Another sort of niche economics type book with a bit of sexy since it features celebrities. It was a pretty interesting read learning just how the rich can stay rich and the... Read morePublished on April 16, 2014 by L. Froment
This was a great book on celebrity branding ... and how they make all their money. Endorsements, tie-in's, battles to get sales up, etc. It was very interesting.Published on August 3, 2013 by Terri Jean
great book, love how it takes about fame, and the chapters are really interesting, needed the book for college and worked wellPublished on May 31, 2013 by Avril