Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Certain to Win Hardcover – June 24, 2004
Frequently bought together
Customers who bought this item also bought
About the Author
Chet Richards was a close associate of the late US Air Force Colonel John R. Boyd from the mid-1970s until Boyds death in 1997. Boyd had asked him to review the mathematical portions of his first civilian paper, "Destruction and Creation," and this led to a collaboration that eventually included applications to the business world.
Chet Richards career began at the Pentagon in 1971, and has included employment with Northrop, the professional services company CACI in Washington DC, and Lockheed. A consultant since 1999, he maintains his practice in strategy for business, marketing, and communications through Tarkenton & Addams, Inc., a public relations firm in Atlanta, GA.
Chet is the author of several publications all involving applications of Boyds strategies. His most recent, "A Swift, Elusive Sword," addresses how we can re-fashion the US Defense Department to defend ourselves against the types of non-traditional enemies we will likely face in the 21st Century. It was published by the Centers for Defense Information shortly before 9/11, has been translated into Russian, and is now in its second printing. He has lectured on this subject to commercial organizations in the US and abroad, including the US Army Command and Staff College and the Air War College, and is the only person to have delivered Boyds "Patterns of Conflict" since Boyds death.
Chet is also a retired colonel in the US Air Force Reserve, where he served for many years as the Reserve Air Attaché to Saudi Arabia. Prior to that, he was a reservist on the Air Staff in Washington, where he built computer models of fighter aircraft effectiveness. He was commissioned in 1969 through the Army ROTC program at the University of Mississippi.
Chet and his wife, Ginger, live in Atlanta, where, in addition to their work with Tarkenton & Addams, they build custom web sites to support the marketing communications needs of their clients. They also own and operate two sites devoted to John Boyds strategic legacy, Defense and the National Interest and Belisarius.com. They have two daughters who, as this is written, are both in graduate school in Georgia, and one very overweight cat.
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Many people experienced with managing/leading others will be able to relate to examples in their lives where people provide a lot of great ideas, but fail to act on them for one reason or another. This book helps people break through that challenge by providing actionable ideas/concepts that have been time tested via both military and commercial applications. Additionally, this book is designed to be employed by the reader by virtue of its direct and succinct approach to taking positive action in chaotic situations. The end of his book follows up with a number of references that can be sought for further study.
Key issues that challenge leaders are addressed in this book such as:
Creating/establishing a Vision (Concepts for team building)
Creating a winning climate in a highly competitive environment
How to survive and thrive in a Chaotic environment on your own terms
Provides leaders managerial and leadership concepts that are not mainstream
The strength of this book lies in its concepts of making rapid decisions and taking action. These very concepts are used by the military in crisis action planning, conducting combat operations, leading and managing U.S. Marines.
Operation managers can use this book to develop strategies that can assimilate cultural, educational and life experiences of its employees. Human resources managers can use this as a guide to develop templates to better identify who they want to hire and where they can best support the organization. Business Intelligence personnel can use the enclosed information, particularly the Boyd Cycle, to better support unit operations. Competitive Intelligence personnel can template out competitors utilizing the Dr Richards' concepts to properly assess competitors.
There something for everyone in this book whether you are military or civilian. This book is not just a read, it's a tool.
DO GET THIS BOOK -- If you want to learn more about how to lead high performance organizations in constantly changing competitive environments filled with uncertainty.
DO NOT GET THIS BOOK -- If you want to learn more about managing incremental change efficiencies in a stable environment filled with little uncertainty.
This is the first book to help leaders better understand the impact of COL John Boyd USAF (1927-1977) on business theory and practice.
Boyd's impact -- on the U.S. Marine Corps; Defense Secretaries Rumsfeld, Cheney and Aspen; House Speaker Newt Gingrich; the 1980's Military Reform Caucus in Congress; Operational Test and Evaluation of U.S. weapons and the U.S. Air Force's design and production of the F-15 and F-16 fighters -- has filled other books and movies: PENTAGON WARS by Burton; THE PENTAGON PARADOX by Stevenson; THE MIND OF WAR by Hammond; BOYD by Coram.
This book belongs in your library if you're interested in some of the business principles underlying the success of the Toyota Production System, Southwest Airlines, WALMART, and others.
The book has seven chapters:
CHAPTER I **NOR THE BATTLE TO THE STRONG**
Success in war sometimes goes unexpectedly to the little guy who outsmarts the bigger guy. Why? Richards provides insights from the Blitzkrieg and Operation Desert Storm.
CHAPTER II **VISIBLE FIGURES ALONE**
How leaders who rely on "visible figures alone" to run their organizations are usually setting themselves, their people, and their stockholders up for a big loss.
CHAPTER III **STING LIKE A BEE**
If you can only read one chapter, read this one. Richards examines some of the key attributes of success in 'agile' organizations.
CHAPTER IV **WHAT STRATEGY IS AND WHAT IT CAN DO FOR YOU**
While there are some nuggets in here, for me, it was the book's weakest chapter.
CHAPTER V **A CLIMATE FOR WINNING IN BUSINESS**
Richards does a good job identifying and explaining key elements for winning organizations in competitive environments -- culture, mutual trust, intuitive knowledge, the contract of leadership, responsibility, communication, and focus on the long term.
CHAPTER VI **SURPRISE AND ANTICIPATION: THE REAL PRINCIPLES OF WAR AS APPLIED TO BUSINESS**
Helps business leaders understand how to think and practice combat proven leadership methods and practices in competitive business environments.
CHENG = Conventional or core quality business that customers expect and grabs the attention of the competition.
CHI = Unconventional or unexpected business that delights customers and is capable of destroying the competition.
CHAPTER VII **WHAT YOU REALLY DO WITH OODA LOOPS**
How leaders create and sustain favorable market conditions.
Between Coram's, Hammond's, and now Richard's book - you have the opportunity to approach your efforts from a new basis. A basis your competition will want to know. The sooner you learn the concepts, the better off you will be, and your competition will wonder what happened.
The insights related to trust, harmony, speed, reflection, orientation, intuition, surprise, focus, mass, decision-making, agreement, and their relationship to winning are basic common sense. But without reading this book, you won't be able to understand how they fit together into a universal system which results in realizing your strategic vision. What more could you possibly want?