Running a business is HARD! Throw in marketing and things get complicated. CHANGE. ADAPT. ROCK. offers readers an all-inclusive, step-by-step guide to marketing strategy, public relations, digital marketing, content, social media AND crisis communications. This eBook will help you change your approach to marketing, adapt in challenging environments and rock your business!
Get an inside look at public relations writing and media techniques developed by the award-winning agency WildRock Public Relations & Marketing®. Distinguished by experience from working with global brands such as OtterBox® and Polaris Adventures®, WildRock delivers a social media, content, and digital marketing workbook that breaks down the basics of public relations strategies and tactics with bonus material detailing crisis communications.
Since 2012, WildRock has helped companies navigate the complex landscape of traditional and digital marketing trends. Now, WildRock’s team of Rockstars will guide you through an innovative toolbox to take marketing for your business to the next level.
You'll discover what Fortune 500 companies already know: a well-designed PR plan is the key to success. The adage, “If you fail to plan, then you are planning to fail,” stands true during times of pandemic, recession, hardship, crisis and other unforeseen changes. Now is the time to step back, analyze, plan and move forward with intention and rock-solid communication plans.
Unlike other marketing books on Amazon, CHANGE. ADAPT. ROCK. is packed with resources, forms, templates, tips and checklists to take action for your business today, including:
Marketing principles and marketing ideas.
- A press release and a public relations activities checklist to build solid public relations campaigns.
- Digital marketing secrets to seamlessly execute an effective digital marketing plan.
- A complete public relations, digital marketing, content and social media workbook at your fingertips.
- Marketing and sales metrics to drive ROI for your business.
- Content marketing and SEO trends for B2C and B2B content marketing.
- Digital marketing growth hacks for marketing your business.
- Social media post ideas to craft channel-specific content.
- Plus, a crisis management plan template to prepare for unforeseen events.
Here's what readers are saying about CHANGE. ADAPT. ROCK:
“Marketing is a huge challenge for small businesses and Change. Adapt. Rock. provides straightforward, no nonsense tips to jumpstart your marketing efforts in tangible ways. This is the perfect marketing blueprint for quick hit ideas to really move the needle on your business!” Becky Ezzell, Owner, Smart Book Business Solutions ★★★★★
“Need a one stop shop for ramping up your marketing efforts? This is it. Change. Adapt. Rock. allows you to get a better grip on your marketing initiatives so you can elevate your business. The templates and Rockstar tips made it easy to follow and quickly actionable for my two companies. It’s approachable, fun to read, and ideal for any level of experience and budget.” Brandy Hansen, Owner of Cornerstone Strategic Planning LLC. and Temco Mfg, LLC.★★★★★
“I’m impressed! This is an incredibly useful and practical guide to modern marketing." Aaron Finch★★★★★
The success of your business hinges on the decisions you make right now, how will you CHANGE, ADAPT and ROCK?