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Change or Die: The Three Keys to Change at Work and in Life Hardcover – January 2, 2007

4.6 out of 5 stars 83 customer reviews

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Editorial Reviews

About the Author

Alan Deutschman is a senior writer at Fast Company and the author of two previous books, The Second Coming of Steve Jobs and A Tale of Two Valleys. He lives in Atlanta, Georgia, with his wife.

From AudioFile

Brian KeelerÕs narration of this cutting-edge advice on change couldnÕt be more enjoyable or impressive. Pausing or quieting his voice for emphasis, he misses no nuance and conveys a natural engagement with the authorÕs analytic writing. After a hard-hitting and succinct introduction, Deutschman systematically explains nine facets of personal change. Integrating findings from a variety of disciplines, his strategies are innovative and seamlessly supported by riveting business stories. His stories and analysis stay close to the heart by encouraging continuous curiosity about the self. Listen and learn how to realistically embrace your realities, find inspiration and support from others, behave consistently with your intentions, and be constantly aware of opportunities for learning and growth. T.W. Winner of AudioFile Earphones Award © AudioFile 2008, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to an out of print or unavailable edition of this title.

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Product Details

  • Hardcover: 256 pages
  • Publisher: HarperBusiness; First Edition edition (January 2, 2007)
  • Language: English
  • ISBN-10: 0060886897
  • ISBN-13: 978-0060886899
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (83 customer reviews)
  • Amazon Best Sellers Rank: #400,018 in Books (See Top 100 in Books)

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Top Customer Reviews

By Dave Lakhani VINE VOICE on January 15, 2007
Format: Hardcover Verified Purchase
I liked this book for a number of reasons not the least of which was the way that Deutschman broke down psychological principles and complex social theories into chunks that anyone can use. This books is powerful because it is simple, reinforces the main point, the three R's of change.

Relate, Repeat, Reframe

Those three keys to change will be meaningless outside the context of the book, but they are very powerful principles that Deutschman brings into clear focus for your business and your life. One of the things that really brought this book home for me was the examples that he chose as the models for how the change process works, they were unexpected yet very relevant.

If you've ever wondered how to create real change in your organization or even to achieve a goal like weightloss (as the author did) this book shows you a clear path to success based on sound psychology and solid thinking.

If you've ever set goals you didn't reach or have any significant dream or desire to change something in your life or your business, this book is a handbook that you'll use over and over again. I'm buying it for everyone on my team and in my personal mastermind group.

Dave Lakhani

Author: Persuasion The Art of Getting What You Want and The Power of an Hour Business and Life Mastery In One Hour A Week.
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Format: Hardcover
Yes, but it takes a lot of work, repititon, and a good support group, or so argues Alan Deutschman in his expanded article from Fast Company magazine. He takes a quick and interesting look at recent cognitive theory and explains cleary that our minds are wired by pre-exisiting frames that dictate behavoir(with an appropriate nod to Lakoff), and that Freud got one thing right, namely our ego defenses supress the truth. What does not work? Fear will not(short term modification) and facts won't(telling overweight or unhealthy people who are depressed that they can live longer if they change does not work; who wants to live longer if they are going to continue to be depressed). What does? Give people a better story to believe and their actions will be consistent with the new story, and have them practice the story line even if they don't yet fully believe in it(the best writing in the book is how the Delancey project in San Francisco uses these techniques to change addicts who have circulated through the prison system or who are told by the justice system that it's Delancey or hard time). Good side trips on how the brain is elastic and can change and also on some of his personal experiences which fit in with the topic. A good intro for those starting to get interested in cognitive theory or a handy refresher for those already familar with some of the ideas. Well written and concise.
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Format: Hardcover
Change or Die deserves a wide audience, not as a self-help book, but as an important way to understand why so many elements of our society are not working.

We label more and more acts as criminal. We build more prisons. But crime doesn't go away.

We keep asking, "Who should pay for health care?" when in fact over nearly 80% of health "care" costs could be reduced (or even eliminated) by iifestyle changes.

Psychologists have long known that change is rarely a matter of willpower. Karen Pryor's Don't Shoot The Dog warns that most of our education and training systems are not based on sound psychological guidelines.

Deutschman, as a journalist, presents case studies showing how groups of people changed following a few key principles. They identified with a person, leader or community. They got to practice, over and over again. They learned to think "as if" they had already changed. And they learned to reframe their experiences.

So prisoners at Delancey Street become members of a community. They learn to act "as if" they're ordinary, law-abiding citizens. They develop what Deutschman calls a middle-class mindset.

Dieters who followed Dean Ornish's program first joined a support group. They practiced new styles of eating and exercise. And they reframed their views about health, moving from helpless patients to strong achievers who took charge of their own health.

These two examples are most powerful, although Deutschman includes a few others (a parole officer learns to talk to clients a new way and businesses absorb cultures). In fascinating first-person narratives, he recounts his own struggles with mastering college French and with his own weight loss.
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Format: Hardcover
Whether you are a political activist, a business executive helping a company change its approach or a mere mortal struggling to keep a New Year's Resolution, this book is a must-read.

There are so many authors out there offering false hope in many of these areas. Their books sell, but their readers are unlikely to make any lasting changes in their communities, companies or lives.

Deutschman analyzes why change is so hard and shows concrete lessons gleaned from the exceptions. This is not the wishful thinking of a feel-good TV therapist or infomercial peddler. These are the insights of a journalist who has interviewed leading thinkers and "doers".
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