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Change or Die: The Three Keys to Change at Work and in Life Paperback – December 26, 2007
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About the Author
Alan Deutschman is a senior writer at Fast Company and the author of two previous books, The Second Coming of Steve Jobs and A Tale of Two Valleys. He lives in Atlanta, Georgia, with his wife.
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“people don’t resist change, they resist being changed”
I have experienced this on both sides, as a coach trying to help others benefit from change and I have also deflected others efforts when they have tried to teach me something that may have helped me. By putting up my “self defense” mechanisms and reverting back to old habits and ways of doing things that were comfortable or by seeing the ways others input could benefit my opportunities.
I had a couple of problems, one with the stereotypes the author generated around people born into 3rd generation poverty and two with some of the generalizations in the book which made me question a couple of his points and /or statistics (I want to do some follow up research on my questions to help answer them) but this didn’t stop me from enjoying the book and getting the message as well as the lessons I can use to help myself and people I interact with.
Relate, Repeat, Reframe
Those three keys to change will be meaningless outside the context of the book, but they are very powerful principles that Deutschman brings into clear focus for your business and your life. One of the things that really brought this book home for me was the examples that he chose as the models for how the change process works, they were unexpected yet very relevant.
If you've ever wondered how to create real change in your organization or even to achieve a goal like weightloss (as the author did) this book shows you a clear path to success based on sound psychology and solid thinking.
If you've ever set goals you didn't reach or have any significant dream or desire to change something in your life or your business, this book is a handbook that you'll use over and over again. I'm buying it for everyone on my team and in my personal mastermind group.
Author: Persuasion The Art of Getting What You Want and The Power of an Hour Business and Life Mastery In One Hour A Week.