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Change for Good Paperback – January 1, 2018
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- Publisher : The Management Centre; 1st edition (January 1, 2018)
- Language : English
- Paperback : 386 pages
- ISBN-10 : 0692064362
- ISBN-13 : 978-0692064368
- Item Weight : 1.34 pounds
- Dimensions : 9.72 x 1.02 x 5.98 inches
- Customer Reviews:
Top reviews from the United States
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I have recommended this book to program staff (i.e. non-fundraisers), and they have enjoyed it as much as us fundraising/econ-geeks (see the chapters on Nudging). It really is an enjoyable and engaging read -- I was hooked within the first 20 minutes. Even if you have seen them present, there is plenty of new material here. Easily a five-star rating.
In fundraising and campaigning we have years of testing of things that show people give more when presented with letter A than letter B, phrase A is better than phrase B etc.
For example, rather than telling people what their donation could achieve, telling them what would happen if the funds were not raised seems to work better. Ie - tell them the consequences of not giving.
Much of this is counter-intuitive, and when pressed "Why does this work?" we may mumble "Don't really know, but I know it does". The consequence in the end is cognitive dissonance. You can share the data, but without the reason the boss doesn't buy into it. You could be that boss, or maybe you need tor read this to explain better to that boss.
What this book does is bring together lots of research, in an easily readable, interesting and engaging way to show more evidence around WHY these things work.
Now, I have just re-read this review and realised I am struggling to give this book enough justice. Bottom line - get it and read it if you want to know how to nudge people towards decisions that will make the world an even better place.
That being said, I highly recommend this book to anyone who is interested in a comprehensive yet concise overview of how our brain works, why we behave the way we do, and what can influence behavioral change for a better world. As a marketing academic, I would also recommend it to business school students and incorporate it in marketing and consumer behavior classes. “Change for Good” is an excellent resource and a pleasure to read.
Top reviews from other countries
Bernard Ross & Omar Mahmoud have brought together the science of decision-making with the art of fundraising and implementing change. A must-read for those in the voluntary sector seeking to deliver fundraising results and bring about effective change.
1) it's really well explained the reason why behavioural economics, neuroscience and evolutionary psychology are all relevant to understand how we think and act in specific situations
2) I agree with the authors that the social sector is maybe 10 years behind the commercial sector in leveraging evidences coming from the decision science. Therefore I found really interesting the parallelism done with the business and all the "best" examples described, once again coming from the business
3) it's not just theory: in each single chapter there are many practical suggestions about how to act in order to meet the specific goal explained.
4) the summaries at the end the chapters are really clear and helpful to focus, once again, on the topics just explained.