- Paperback: 220 pages
- Publisher: Lantern Books (December 1, 2010)
- Language: English
- ISBN-10: 159056233X
- ISBN-13: 978-1590562338
- Product Dimensions: 6.2 x 0.5 x 9.2 inches
- Shipping Weight: 8.8 ounces (View shipping rates and policies)
- Average Customer Review: 20 customer reviews
- Amazon Best Sellers Rank: #522,098 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Change of Heart: What Psychology Can Teach Us About Spreading Social Change
Use the Amazon App to scan ISBNs and compare prices.
Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime.
If you're a seller, Fulfillment by Amazon can help you increase your sales. We invite you to learn more about Fulfillment by Amazon .
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Frequently bought together
Customers who bought this item also bought
"I've been a social justice advocate for over 25 years and always want to improve my outreach to be the most effective activist possible. This book showed me tangible ways to perfect my outreach activities and I know I will be a better person and activist because of it." --Lisa Shapiro
"Lays out the argument that we can improve our advocacy efforts by studying research into what motivates people to change, and then gives us a tour through that research and shows how we can each be better advocates." --Paul Shapiro, HSUS
Invaluable. This is the manual for anyone with a deep commitment or only a daydream about creating a more just and sympathetic world. Nick Cooney has boiled it all down to show how simple it can be to turn compassion, rage or angst into intelligent action. Cooney offers fascinating real life examples that perfectly illustrate how easy it is to triumph over human reluctance to change if you just know how. Contains tried and true strategies that, like ju-jitsu, turn the opponents’ and fence-sitters’ objections on their head, without a fight. This should be mandatory reading for everyone with a good cause and a good heart. ―Ingrid Newkirk, Director, People for the Ethical Treatment of Animals
"A challenge to progressive activists―are you willing to grapple with the difficulties of psychology, behavior, beliefs, and communication in order to generate more effective, long lasting social change? If you answer yes, then this is the book for you! Change of Heart is sophisticated, accessible, honest, well argued, and beautiful in its practicality―it provides essential tools and tactics for bringing about a more socially just, sustainable, righteous, and compassionate world. This is a great contribution and a must read for all activists." ―Jason Del Gandio, PhD, author of Rhetoric for Radicals: A Handbook for 21st Century Activists
"Gives activists the psychological toolkit they need to lead the public down a more compassionate road. If you want to create a better world, read this book!"―Rory Freedman, coauthor of the New York Times Bestseller Skinny Bitch
"A must-read for any grassroots nonprofit activist group looking to save the world! My head is spinning with all the ideas and tactics revealed in this book that I want to try out at my organization. For years psychologists have been accumulating a wealth of knowledge on the key factors that determine whether people will change their beliefs and behavior. Cooney has done a yeoman's job of plowing through the research and bringing highly practical, easily digestible bits of information back to those of us on the front lines trying to convince people of a better way to live. Without a doubt, Change of Heart has proven to me that an old dog like my 43-year-old environmental organization can stand to learn some new tricks. Well done, Cooney!" ―Eric Cheung, Senior Attorney, Clean Air Council
"Change of Heart has helped my understanding of not only how the public reacts to the labor movement and workers rights, but how our own members will be motivated and empowered to take action as well. A concise and complete handbook for anyone looking to effectively get their message to the masses." ―Dena Fleno, Council 4 AFSCME Union
"If we want to create a more compassionate world, we need to understand what motivates people to make compassionate choices. Change of Heart provides fresh, research-based insight into how non-profits and individuals can more effectively create social change through a better understanding of the human mind." ―Gene Baur, Director, Farm Sanctuary
"Packed with surprising research and straightforward examples that will make advocacy organizations―be they small college clubs or international non-profits―more effective in spreading progressive social change." ―Sarat Colling, Political Media Review
"Social justice advocates often lack the research needed to support successful campaigns. Cooney helps fill in this gap by culling through social psychology research and teaching nonprofits and grassroots organizations how to develop more effective campaigns." ―Carol Glasser, Humane Research Council
"Finally an effective grassroots activist tells us directly and simply how to win a campaign and the hearts and minds of the public. Read this book and act!" ―Anthony J. Nocella, II, co-editor of Ignit
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 70%). Print edition purchase must be sold by Amazon. Learn more.
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
After reading "Change of Heart", you will be armed with powerful psychological insights in your efforts to help others and promote a better world.
Some of the research the author discusses are things I remember from other psychology books. He was getting the punch line to those studies right, so I judge him to be credible on the takeaway points of other studies. The reviewer who claims the author made conclusions up cites a study that this author summarizes correctly, at least based on my readings of several other reviews of the same study.
Overall, in my own words here, the author provides a map of the known "territory" on influence for good causes and points to many "gates" where further research is needed. Some of what surprised me is that so MUCH more research is needed. There is low-hanging fruit here ripe for the picking by researchers. (Dissertation-topic-seekers, pick up this book!)
The fact that more research is needed doesn't detract from the value of this book, though. The author draws lots of practical, research-based conclusions that will help any person serious about effecting real change use the best known methods and measure, to the extent possible, their results. This is not a perfect science, but the alternative is to base advocacy decisions on less defensible -- and even counterproductive -- methods and nebulous measurement criteria.
Advocates ignore this research and attempts to measure their effectiveness at the peril of the millions or billions of lives that are destroyed, or will be destroyed, if social change advocates cannot get through to people. If you're going to do this work, why not do it as effectively as we know how? Thanks to this author, a lot of that information is in one place, in a highly readable format.
Author Nick Cooney, who is a skilled and experienced advocate himself, presents a broad array of psychological research in this book and explains the implications for advocacy work. He has performed a real service by compiling so much research and presenting it in digestible form for the social-change community.
Admittedly, the more you learn about psychology, the more you despair of the human condition.
And people looking for a magic key to produce the change we want in the world will probably be doubly disappointed. But then again, such people will always be disappointed.
But if you want to be more strategic in your advocacy work, this book is well worth your while.
There is so much information packed into “Change of Heart,” it cannot all be entirely absorbed in one reading. However, you would be well-served to consult this book again and again when designing advocacy-campaign materials and messages.