"Lays out the argument that we can improve our advocacy efforts by studying research into what motivates people to change, and then gives us a tour through that research and shows how we can each be better advocates." --Paul Shapiro, HSUS
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Very well written and researched. Really gets you thinking about what works and what doesn't when it comes to getting people to voluntarily change their behavior. Read morePublished 6 months ago by Steffen
This books is a must read for any animal or human rights advocate. Packed with valuable information to help each of us understand the best way to approach people who we want to... Read morePublished 6 months ago by kamalakaruna
This is an excellent book with fantastic references insights and use of scientific literature to trigger behavior change, even if you work for a private company and sell new... Read morePublished 14 months ago by Andras Baneth
Love this book, gives a lot of insights. Simple useful information which is ofter neglected by activists. Read morePublished 15 months ago by Alexandra Vishnyakova
All volunteers must read this book. This will help bring more ease in speaking with others and creating change. It is well written and researched. Read morePublished 15 months ago by Amazon Customer
Regardless of which positive social change you're passionate about, this book is a must-read. It shares what we know from social science, some of which will surprise you, some of... Read morePublished on March 1, 2014 by 1541addison
I love reading about new and different ideas. This book satisfies both the new AND different elements and should be read by anyone who is interested in a change of perspective... Read morePublished on January 19, 2014 by Sheila A. Williams