Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good) Paperback – September 1, 2006
Frequently Bought Together
Customers Who Bought This Item Also Bought
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.
Top Customer Reviews
The problem is that we get only the vaguest of answers to these questions. As I like to say, the best psychology tells us most of the things we already knew (but may not have known we knew). This book follows suit. It might explain which of the seven "factors" (listed by the reviewer below) plays a part in different mind changing situations, but hardly eluminates beyond that.
For instance, in a chapter devoted to how politicians try and change our minds, we hear about Margaret Thatcher and Ronald Reagan (both iconoclasts who were successful in the end at mind changing). The explanation to their success in mind changin is that they were able to tell their story, their nation's story, and a vision for the country's future, in different conceptual language than their opponents (and convine us that their own story was better. That answer seems quite right, but I was hoping it would be followed by examples of how they did this - how they told stories different from their opponents, while gradually winning acceptance for them. Gardner hardly gives any.
Much of the book is like this. After he explains the general principles utilized in one situation, he doesn't bolster it with detail and example, but simply moves on to the next situation.
What it all makes for is a somewhat (somewhat!) interesting, but hardly revealing, book.
Constructivism seeks to remove the straightjacket behaviorism imposes on scientific dialog. It holds that learners impose meaning on the world, and so "construct" their own understanding based on their unique experiences. I mention this to put 'Changing Minds' in context. Constructivism is far from 'accepted' among academics or the general population. Despite Gardner's claims to the contrary, most academics would argue his theories are non-scientific, anecdotal gobbly-gook. He fails to obey the behaviorist dogma about relying on probability and measurable phenomena, and should not be allowed any voice in 'scientific academia'. Without this backdrop of academic controversy, the book's message will seem oddly out of balance. Gardner's themes don't really emerge naturally for the reader. This occurs because his arguments are designed to address an academic milieu the general reader will not know.Read more ›
There is a lot of good information here, but keep expectations moderate.
Most Recent Customer Reviews
Why isn't this book on audio??? I get more out of books when I can LISTEN as well as read them, especially since I travel. Read morePublished 12 days ago by Amazon Customer
Just as well I didn't find this before I finished my thesis. I would have given up the task of learning to write by doing a thesis on learning to change.Published 1 month ago by DianneA
Not worth your time and money. If you are interested in the topic, go read Jonathan Haidt on Righteous Minds. You really cannot change people's minds effectively. Read morePublished 3 months ago by Carl Scheider
Brought the book for a course it turned out to be an easy read! Great examples and graphics making it easier to follow. I later learned the book is also available on CD's.Published 11 months ago by Kay
I have to return this./. could not get past the first 5 pagesPublished 16 months ago by Sridevi Koneru
This is self help program, designed to improve the way you think, work and live.Published on July 28, 2014 by Maria del Carmen Gangotena