Antonio García Martínez talks with Steven Levy

Steven Levy is the editor-in-chief of Backchannel.

Steven Levy (SL): Antonio, why did you write this book?

Antonio García Martínez (AGM): You know, that's a good question because many would think that I'm committing career suicide by writing it. One of the most notable things about Silicon Valley is that nobody is writing those histories. Everyone in Silicon Valley lives in what I like to call 'the eternal present'. It’s the urgent now of the next start-up, or the next cool technology or the next fundraising round or the next media event. No one ever pulls back and thinks: "What are they going to think of us in ten years or a hundred years?" So at the very highest, noblest level, recording that history is why I wrote the book.

SL: You did it, as you mentioned, in a pretty unmediated fashion, one which is probably going to ruffle some feathers. We were talking at one point earlier about doing pieces of this on Backchannel, and I was going to call this series 'You’ll Never Eat Free Lunch in This Town Again'. Do you think you are going to be blackballed?

AGM: Oh, yeah. I think there are going to be one of two reactions to the book. One is from the Facebook founder, early employee, or anyone really vested in and part of the Silicon Valley establishment, who are going to be extraordinarily antagonistic to it. And then I think there's going to be the reaction of the mid-level or junior-level Facebook employee (what I was at Facebook), or the scarred veteran of many a start-up who is not believing in the fairy tale anymore—they are going to read it and see what is basically a portrait of their own lives and laugh like hell.

SL: Your view of Silicon Valley seems to be a kind of den of scoundrels, and you don't exempt yourself from this. Yet there's a moment late in the book where you drop that pose for a second and say how you were drinking the Kool-Aid yourself. How swept up did you get in the Silicon Valley ethos while at the same time looking at a lot of things around you with a jaundiced eye?

AGM: Like I say in the book, "Inside every cynic lives a heartbroken idealist". So if I look at the Silicon Valley world with such a jaundiced eye, it's precisely because I at one point believed in it. I've definitely hammed up this persona of the swaggering rapscallion running amok through the Silicon Valley world, which I kind of did for a number of years. But that rapscallion did believe. I wore a little Facebook fleece every day, I lived at Facebook, I believed in the mission, I was as much a rank-and-file trooper as anybody else. Of course, I was disabused of that opinion as I saw the reality. But I absolutely was a believer at one point, no question.