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The Character of a Corporation: How Your Company's Culture Can Make or Break Your Business Hardcover – October 1, 1998
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Corporate culture is more than just a way to set the tone at work--it also affects the bottom line. That's why it's critical to understand your company's culture. Authors Rob Goffee and Gareth Jones argue that managers need to know if their business's culture helps or hurts, and how to change it, if necessary. Goffee and Jones know their stuff. As founders of the London-based consulting firm Creative Management Associates, they've helped launch programs to overhaul corporate cultures at such companies as Johnson & Johnson, Coopers and Lybrand, and Hilton Hotels. They've identified four basic cultures, each of which can be good or bad: the networked culture, the mercenary culture, the fragmented culture, and the communal culture. For example, do employees gossip and form cliques? That's the networked culture at its worst, and it's probably creating an atmosphere of distrust and cynicism that can damage the company's future. But networking can also mean open and effective communication--and constructive friendships--that can lead to the sharing of good ideas, all to the company's benefit.
The book includes handy diagnostic tools, so you can describe your own corporate culture. It also suggests ways to bring about change and offers tips on surviving in whatever culture you find yourself. The Character of a Corporation is instructive reading for managers who want to improve performance and for anyone looking to survive and thrive in the workplace. --Dan Ring
From Library Journal
How does a company's corporate culture relate to its bottom line? Pretty directly, say the authors, who point to Disney, Coca-Cola, Hewlett-Packard, and Nike as having achieved a healthy balance in both "company performance and employees' quality of life" that contributes to the well-being of their overall corporate cultures.
Copyright 1999 Reed Business Information, Inc.
Top customer reviews
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In short, a great read!
I hope the authors make an update that uses a few case studies from Zappos and Google, and what does that mean for the changing corporate culture.
Hope this helps :-)