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The Charge: Activating the 10 Human Drives That Make You Feel Alive Hardcover – May 15, 2012

4.5 out of 5 stars 248 customer reviews

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Editorial Reviews

Review

“There hasn't been a game-changing book on personal development in a long time. The wait is over. The Charge confronts our very notions of what drives us as humans, and after reading this book you’ll find a new internal charge that’s stronger and more energized than you ever imagined possible.” —Jack Canfield, Co-author of the Chicken Soup for the Soul series and author of The Success Principles

“Every once in a while you read a book that completely changes how you think about your life, igniting within you a new internal drive to be more, do more, and give more. This is that kind of book.” —David Bach, #1 New York Times bestselling author of The Automatic Millionaire and Start Late, Finish Rich

“I look for authenticity and proof when I learn from someone, and I can share that Brendon Burchard is one of the most engaged, energetic, and enthusiastic people I've ever met. I've always wanted to know how he developed such a remarkably strong internal charge. This book reveals his secrets. If you too want to perform at higher levels of joy, engagement, and productivity—buy this book. It’s a must-read for any serious student of success and high performance.” —Darren Hardy, Publisher of SUCCESS magazine and New York Times best-selling author of The Compound Effect


The Charge will change your life. Our brains are hard wired to meet specific human drives, and learning to harness and activate those drives is the secret to success and happiness. This is a smart and beautifully written book, and it will electrify your life. Get this book!” —Daniel G. Amen, MD, New York Times best-selling author of Change Your Brain, Change Your Life



"The Charge is an inspiring guide to the one thing we all want: more life in our lives. Brendon Burchard proves that we can harness our emotional drives to feel more alive, and that it's our internal charge that helps us meet life's challenges with joy and courage. I love this book."--Paulo Coelho, New York Times bestselling author of The Alchemist

About the Author

Brendon Burchard is the founder of High Performance Academy and author of the #1 New York Times and #1 USA TODAY bestselling author of The Millionaire Messenger. He is also author of Life’s Golden Ticket and one of the top business and motivational trainers in the world. His famous training events and videos inspire millions of people to start anew, find their voice, live more fully, and make a greater difference in the world. Visit him at BrendonBurchard.com.
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Product Details

  • Hardcover: 272 pages
  • Publisher: Free Press; First Printing edition (May 15, 2012)
  • Language: English
  • ISBN-10: 1451667531
  • ISBN-13: 978-1451667530
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (248 customer reviews)

Customer Reviews

Top Customer Reviews

By Zachary Taylor on May 27, 2012
Format: Hardcover
I've been following almost everything Brendon Burchard has done for the past year. I think his work with Experts Academy and Total Product Blueprint are phenomenal.

That said, I am disappointed with The Charge. On the positive side, the 10 Drives are cool, and even cooler they all begin with "C." And his metaphor for the three kinds of lives we live: caged, comfortable, or charged was good too. I also want to give Brendon a lot of credit for his recovery from a traumatic brain injury during the writing of the book.

However, I feel this book could be about 5 pages long. I quite simply got bored with it. I usually give every book a fair shake but I could barely finish it. I'll admit I skimmed the last 1/3. It seemed he said a lot without saying much at all -- in other words most of the book felt like filler with very simple, common sense (at least in my mind) tips to live with more "vibrancy" like "go to see a play" and others I can't remember.

I am sure there are people out there who will like this, especially those who are just starting out with personal development literature. But I feel the hype for this was well-marketed hype and this book will fade as quickly as the marketing. This is not a book I will keep on my shelf for it didn't contain anything of lasting value for me.

I really support Brendon and his work, but this was not for me. Just one person's opinion among a lot of others who apparently loved it. My suggestion for Brendon (I know he reads these) is to stick with expert and internet marketing products -- that's really where you shine and shine well.
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Format: Hardcover
Caged, comfortable, charged. These three words grabbed my attention the moment I began reading The Charge, Brendon Burchard's most recent book.

Although I do live what I would consider a relatively "charged" life, Brendon presents an interesting perspective to various areas of our lives; personal, professional, physical, spiritual and emotional are but a few of the many areas he asks the reader to evaluate.

From the first chapter to the last, Brendon challenges the reader to live a more impassioned life.

To get the most out of The Charge it is imperative the reader give it more than a cursory read through.

With each word I read I took a deep look at the areas of my life where I may not be fully Charged.

I do know I live a much more charged life than most. A quick trip to any mall or grocery store confirms this. My 23 year relationship that is deeply fulfilling, loving and passionate confirms this. My health being the best it has been in decades confirms this. The excitement I feel knowing I am contributing to my clients and customers lives in a positive way is yet another confirmation of this. The joy I feel every time I do my volunteer work at a local senior center again confirms my life is charged.

But digging deep reveals areas and times when I may not be as charged as I desire.

So what is The Charged Life. To fully understand The Charged Life it is beneficial to look at The Caged and The Comfortable Life.

The following definitions are directly out of The Charged Life book.

The Caged Life
People live their lives caged either in the past or in the expectations of others. Their identities are trapped in a tight box of beliefs about what is possible for them. They live a restricted life.
Read more ›
6 Comments 92 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Hardcover
I've read a lot of books. THE CHARGE is different. Brendon connects with the reader by helping them understand where they are today - caged, comfortable or charged. Most are probably comfortable. After reading the 7 attributes, I wanted to be a "Charger!" At first, I thought, "Can he really lead me there through his book? That's quite a goal." Chapter by chapter, Brendon introduced new concepts and thought provoking questions that really made me think - some were really tough. These "Charge Points" helped me change my perspective and raise my aspirations. In the end, they've become my action plan that I'm implementing daily. After finishing the book, I re-read chapter one and couldn't believe my shift in mindset. The unattainable is now clear and within reach. I guess the answer to my original question is: "Yes, Brendon's book can lead me through the strategies to have a Charged Life!" Brendon's personal stories make him real, trustworthy and inspiring. I highly recommend this book to all the people you love. It's also a great book for young adults to get them started on a Charged path. Thank you, Brendon, for sharing your brilliance and making a difference for so many.
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Format: Hardcover
I bought the book through a special offer in Fortune Magazine---I just paid "the price of shipping"....It was not even worth that.
I do not doubt Brendon's desire to help but he is not ready to play in the big leagues.
This book is a child's doodle compared with "Success Principles" by Jack Canfield, or "Awaken the Giant Within" by Tony Robbins.

3 Stars for organization, effort, writing ability, good marketing, great cover, etc..etc..
Content? It's just not enough for a real book.
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